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Doha International Diamond & Gem Conference 2025

A defining moment for Qatar’s luxury and gemstone industry

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The Doha International Diamond & Gem Conference concluded on January 31st, marking a pivotal moment in Qatar’s journey toward becoming a new hub for luxury, trade, and innovation in the diamond and coloured gemstone industry. Held alongside the Doha Jewelry & Watches Exhibition, the conference brought together some of the most diverse and influential voices in the diamond and coloured gemstone sector, setting the stage for an era of collaboration, sustainability, and market evolution.

Opening the conference, H.E. Saad Al Kharji, Chairman of Qatar Tourism, underscored Qatar’s enduring legacy as a destination synonymous with refinement and world-class excellence. “Qatar has always been a symbol of luxury, with its exceptional hospitality, advanced infrastructure, and rich cultural heritage. The synergy between this conference and the exhibition reflects our strategic vision to position Qatar as the global hub of luxury,” he stated.

H.E. Dr. Ahmed Al Sayed, Minister of State for Foreign Trade, emphasised Qatar’s growing influence in the diamond and gemstone trade, highlighting the nation’s commitment to fostering investment and collaboration. “The State of Qatar is not only honoured to be a part of the Kimberley Process but is also eager to contribute on a global scale. Our private sector and government institutions are ready to support and expand this industry, ensuring Qatar becomes a key player in the trade of high-value diamonds and jewellery.”

In a powerful address, H.E. Bogolo Joy Kenewendo, Minister of Minerals and Energy of Botswana, reflected on Botswana’s partnership with Qatar in advancing ethical diamond trading. “We were proud to support Qatar in the Kimberley Process, and we are delighted to see this nation take the baton forward in championing natural diamonds through this conference. Qatar’s commitment to this industry is evident, and as we gather in this dynamic setting—at the crossroads of innovation and culture—it is clear that this event is not just a conference but a movement toward meaningful progress.”

Echoing these sentiments, Ahmed Bin Sulayem, Executive Chairman of the Dubai Multi Commodities Centre, acknowledged the evolving landscape of the global diamond trade. “The industry faces headwinds, from shifting consumer demand to supply chain disruptions and the rise of lab-grown diamonds. But within these challenges lie opportunities—opportunities for innovation, for market resilience, and, most importantly, for collaboration.”

Feriel Zerouki, President of the World Diamond Council (WDC), described Qatar’s emergence as a timely and significant force in the global diamond industry. “Since joining the Kimberley Process in 2021, Qatar has been carving its niche, proving its dedication to ethical sourcing and responsible trade. This first conference sets a tone for the future—one that prioritises unity and transparency in the industry.

Kirit Bhansali, Vice Chairman of the Gem & Jewellery Export Promotion Council (GJEPC), further emphasised the deep-rooted connections between Qatar and other leading markets. “India and Qatar share a rich history, not just in culture but in trade. With over 750,000 Indians calling Qatar home, our nations are linked by deep values of cooperation and mutual respect. This relationship is reflected in the growing trade between our two countries, especially in the high-value jewellery sector.”

Reflecting on the conference’s success, Alex Popov, Chair of the Organising Committee,reinforced Qatar’s growing significance in the industry. “This conference has demonstrated that Qatar is not just participating in the global diamond, coloured gemstone, and pearl trade—it is actively shaping its future. The level of engagement, the quality of discussions, and the vision shared here set a new benchmark for collaboration in our industry.”

As discussions unfolded throughout the conference, key themes emerged, reinforcing the importance of collaboration, innovation, and sustainability.

The theme “The New Connection” proved to be more than a title—it was a lived experience. Industry leaders, traders, and policymakers found new ways to forge partnerships, aligning on strategies to elevate natural diamonds and gemstones in the face of changing consumer expectations. Sessions like “Fostering Collaboration in the Diamond and Gemstone Sectors” highlighted the urgent need for a more integrated supply chain, with experts like Paul Rowley (De Beers) and Yamkela Makupula of the South African Diamond Producers Association (SADPO) stressing the importance of breaking down industry silos.

The discussion on category marketing revealed a pressing challenge—diamonds and coloured gemstones are not marketed as a luxury product like other high-end goods. In a session moderated by Dr. Frank Müller, speakers like David Kellie (Natural Diamond Council) and Katerina Perez (Jewelry Insider & Brand Consultant) explored how brands must redefine their storytelling to maintain desirability and captivate the next generation of luxury consumers.

The “Why Qatar?” session provided deep insights into the country’s strategic advantages as a luxury trade and investment hub. Panelists, including Mohammed Abdulsalam Al Emadi, Executive Director of Investment and Incubation at the Qatar Development Bank; Miriam Al Malik, Senior Executive, Invest Qatar; and Abdulla Al Abdulla, Director of Regulations Development and Compliance, the Qatar Free Zone Authority, highlighted Qatar’s stable monetary environment, pro-business policies, and world-class infrastructure as key enablers for sustainable growth in the diamond and gemstone industry.

One of the most extraordinary experiences of the conference was the session on ESG and sustainability held at the Heenat Salma Farm. Against Qatar’s desert landscape, industry leaders discussed the future of ethical sourcing, responsible mining, and social impact. The session was both a leisurely retreat and a profound opportunity to examine sustainability from a fresh perspective, reinforcing that luxury and responsibility must go hand in hand.

As the conference came to a close, the final session, “The Morning After,” brought together industry veterans to reflect on the key takeaways. The message was clear—this is just the beginning. From strengthening the diamond and gemstone value chain to redefining marketing strategies and enhancing sustainability efforts, the Doha International Diamond & Gem Conference has set the stage for tangible industry-wide change.

Qatar has proven itself not just as a host but as an emerging and auspicious participant in the global diamond and gemstone sector. This inaugural event was a statement that signals the country’s long-term vision for luxury, trade, and investment. With new partnerships, forged and critical conversations ignited, the Doha International Diamond & Gem Conference 2025 will be remembered as the beginning of a new era where Qatar stands firmly at the centre of the industry’s future.

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Hard Pure Gold to redefine China gold jewellery sector

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Record-high gold prices and continued geopolitical uncertainty have strengthened gold’s appeal as a safe-haven asset. However, these same factors also create challenges for the jewellery industry, as rising prices increase the cost of entry for consumers. In response, the industry is exploring product innovation to sustain demand. In Greater China, Hard Pure Gold is emerging as a strategic initiative designed to balance high purity, design flexibility, and affordability.

Promoted by the World Gold Council, Hard Pure Gold combines traditional purity levels—typically above 99%—with advanced manufacturing technologies such as electroforming and lost-wax casting. These processes increase the hardness of pure gold, allowing jewellers to create more intricate designs, improve durability, and support gemstone settings. At the same time, hollow-forming techniques enable lighter pieces that maintain visual impact while reducing overall weight and price.

The category also benefits from the introduction of an industry-wide standard in 2025, which clarified production guidelines and unified marketing terminology across manufacturers. Standardisation has helped build consumer trust and strengthened the positioning of Hard Pure Gold as a distinct product segment.

A key driver of its growth is changing consumer demographics. Traditionally, pure gold jewellery in China appealed primarily to middle-aged buyers who valued gold for wealth preservation. Hard Pure Gold, however, is attracting younger consumers aged 20–35 by offering contemporary designs, lighter weight, and lower entry prices without sacrificing purity. Surveys conducted by the World Gold Council indicate that it is currently the fastest-growing category within the gold jewellery segment in Greater China.

In a high-price environment, the ability to produce jewellery that looks substantial yet weighs as little as 1.5 grams helps make gold more accessible to new buyers. At the same time, increasing trade-in activity—where consumers exchange older jewellery for newer designs—encourages repeat purchases and keeps demand active.

From a strategic perspective, Hard Pure Gold demonstrates how technological innovation and coordinated industry standards can reshape consumer perception. By merging investment-grade purity with modern design and affordability, it offers a compelling pathway for sustaining gold jewellery demand in Greater China

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