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Jos Alukkas Launches #ExchangeForTheNation Gold Exchange Campaign

Campaign Across 60+ Showrooms Encourages Customers To Recycle Idle Gold, Reduce Import Dependence, and Support India’s Domestic Gold Ecosystem

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Jos Alukkas, a trusted name in quality, innovation, and contemporary jewellery in India, has launched #ExchangeForTheNation, a campaign encouraging customers to recycle their idle gold to help reduce dependence on imports and keep India’s gold in India.

The campaign comes amid the Prime Minister’s call for reduced dependence on imported commodities, including non-essential gold purchases for a year, as part of a broader effort to conserve foreign exchange reserves.

The #ExchangeForTheNation campaign, built around the message ‘Wear What You Love. Be India’s Pride’, extends across all 60+ Jos Alukkas showrooms.

The campaign has special offers for customers. On exchange of every sovereign, consumers can get Rs 2000 more and a flat 50% discount on making charges for selected gold jewellery.

Speaking on the campaign, Paul Alukkas, Managing Director, Jos Alukkas, said:

“This is both a show of patriotism and a practical need of the hour. India holds one of the world’s largest gold reserves; rather than relying solely on newly imported gold, we encourage consumers to make better use of the vast gold resources already available within the country by recycling old gold, exchanging unused jewellery, and bringing idle gold back into circulation. Importantly, this also supports India’s jewellery industry, sustains livelihoods across the value chain, and ensures that the cultural and economic value of gold continues to create value within the nation.”

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India’s Natural Diamonds Exports Lead In Value As Polished LGD Exports Overtake In Volume

Natural Diamonds Continued To Dominate In Overall Export Value Due To Their Substantially Higher Price Realization Per Carat.

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India’s export volume of polished lab growns has overtaken that of natural diamonds for the first time.India’s diamond export industry has crossed a historic threshold, with the volume of polished lab-grown diamonds surpassing natural diamonds for the first time. However, a massive pricing disparity ensures that mined gems still command the financial throne.

According to newly released data from the GJEPC for the fiscal year ending March 2026, lab-grown exports surged by nearly 31% to reach 18.84 million carats. Conversely, natural diamond exports contracted by roughly 4%, slipping to 16.00 million carats.

During the fiscal period, natural diamonds accounted for an export volume of 16.00 million carats, with an average price of $760 per carat, generating total fiscal revenue of $12.16 billion. In comparison, lab-grown diamonds recorded a higher export volume of 18.84 million carats; however, with an average price of only $60 per carat, they generated significantly lower total fiscal revenue of US$1.13 billion. While lab-grown diamonds surpassed natural diamonds in volume terms, natural diamonds continued to dominate in overall export value due to their substantially higher price realization per carat.

Despite the revenue gap, the volume flip highlights an astronomical growth trajectory; a decade ago, in fiscal 2015-16, India exported a mere 10,000 carats of lab-grown diamonds. Early data for April 2026 indicates this trend is locking in, with lab-grown volumes edging past naturals at 1.36 million carats to 1.34 million carats, respectively.

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