National News
Jos Alukkas Launches #ExchangeForTheNation Gold Exchange Campaign
Campaign Across 60+ Showrooms Encourages Customers To Recycle Idle Gold, Reduce Import Dependence, and Support India’s Domestic Gold Ecosystem
Jos Alukkas, a trusted name in quality, innovation, and contemporary jewellery in India, has launched #ExchangeForTheNation, a campaign encouraging customers to recycle their idle gold to help reduce dependence on imports and keep India’s gold in India.
The campaign comes amid the Prime Minister’s call for reduced dependence on imported commodities, including non-essential gold purchases for a year, as part of a broader effort to conserve foreign exchange reserves.
The #ExchangeForTheNation campaign, built around the message ‘Wear What You Love. Be India’s Pride’, extends across all 60+ Jos Alukkas showrooms.
The campaign has special offers for customers. On exchange of every sovereign, consumers can get Rs 2000 more and a flat 50% discount on making charges for selected gold jewellery.
Speaking on the campaign, Paul Alukkas, Managing Director, Jos Alukkas, said:
“This is both a show of patriotism and a practical need of the hour. India holds one of the world’s largest gold reserves; rather than relying solely on newly imported gold, we encourage consumers to make better use of the vast gold resources already available within the country by recycling old gold, exchanging unused jewellery, and bringing idle gold back into circulation. Importantly, this also supports India’s jewellery industry, sustains livelihoods across the value chain, and ensures that the cultural and economic value of gold continues to create value within the nation.”
National News
VBJ Set To Host Madurai With An Exclusive Jewellery Showcase
Experience Timeless Craftsmanship Through An Exquisite Selection Of Gold, Diamond, Solitaire and Precious Stone Jewellery
VBJ, Vummidi Bangaru Jewellers, India’s most trusted heirloom jewellery brand, is set to host an exclusive two-day jewellery sale and exhibition in Madurai on 26th and 27th August 2026 at Fortune Pandiyan Hotel, Pandyan Hall, SH 72, Outpost, Ramaond Reserve Line, Madurai. Bringing its signature craftsmanship closer to customers, the exhibition will offer an opportunity to explore an extensive range of jewellery, along with an exclusive offer of Rs. 125 extra on exchange of old gold. The exhibition will remain open from 11 AM to 8 PM on both days.
Visitors can explore a diverse range of jewellery, from elaborate bridal masterpieces and statement necklaces to elegant everyday pieces, including bangles, earrings, rings, chains and gemstones. Bringing together the beauty of traditional artistry and contemporary design, the showcase reflects VBJ’s commitment to creating timeless pieces crafted with exceptional finesse and quality.
Speaking about the exhibition Amarendran Vummidi, Managing Partner, VBJ, said:
“Madurai has a rich appreciation for jewellery, and we are delighted to bring our signature collections closer to customers in the city. As a brand with a legacy spanning generations, our journey has always been rooted in preserving the heritage while evolving with the tastes of today’s customers. This exhibition is an opportunity for us to bring that legacy closer to jewellery enthusiasts in Madurai and celebrate the enduring appreciation for the fine craft that the city represents.”
Adding to this, Jithendra Vummidi, Managing Partner, VBJ, said:
“Craftsmanship has always been at the heart of every VBJ creation, with each piece reflecting our commitment to detail and quality. Through this exhibition, we are bringing together an extensive selection of gold, diamond, solitaire and precious stone jewellery to offer customers a distinctive experience, whether they are looking for a bespoke bridal creation or an elegant piece for everyday wear.”
As a fifth-generation family-run brand, VBJ takes immense pride in its legacy as the creator of the historic Sengol (sceptre) – a sacred symbol of India’s democratic journey. Rediscovered after 72 years through meticulous research by the VBJ team, the Sengol was reinstated beside the Speaker’s chair in India’s new Parliament building, Sansad Bhavan, by Hon’ble Prime Minister Narendra Modi, marking VBJ’s enduring bond with India’s cultural and national heritage.
Further strengthening its regional presence, VBJ is set to open its all-new showroom on Coimbatore’s 100ft Road soon, reaffirming the brand’s long-term commitment to serving customers across Tamil Nadu with personalised experiences and exceptional craftsmanship.
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