National News

Jos Alukkas Launches #ExchangeForTheNation Gold Exchange Campaign

Campaign Across 60+ Showrooms Encourages Customers To Recycle Idle Gold, Reduce Import Dependence, and Support India’s Domestic Gold Ecosystem

Published

5 months ago

May 27, 2026

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Jos Alukkas, a trusted name in quality, innovation, and contemporary jewellery in India, has launched #ExchangeForTheNation, a campaign encouraging customers to recycle their idle gold to help reduce dependence on imports and keep India’s gold in India.

The campaign comes amid the Prime Minister’s call for reduced dependence on imported commodities, including non-essential gold purchases for a year, as part of a broader effort to conserve foreign exchange reserves.

The #ExchangeForTheNation campaign, built around the message ‘Wear What You Love. Be India’s Pride’, extends across all 60+ Jos Alukkas showrooms.

The campaign has special offers for customers. On exchange of every sovereign, consumers can get Rs 2000 more and a flat 50% discount on making charges for selected gold jewellery.

Speaking on the campaign, Paul Alukkas, Managing Director, Jos Alukkas, said:

“This is both a show of patriotism and a practical need of the hour. India holds one of the world’s largest gold reserves; rather than relying solely on newly imported gold, we encourage consumers to make better use of the vast gold resources already available within the country by recycling old gold, exchanging unused jewellery, and bringing idle gold back into circulation. Importantly, this also supports India’s jewellery industry, sustains livelihoods across the value chain, and ensures that the cultural and economic value of gold continues to create value within the nation.”

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National News

Gold prices in India extend recovery on softer U.S. dollar, easing Treasury yields, lower crude oil prices.

Market participants attributed the firming metal prices to a pause in U.S. yield gains following strong demand at the latest 30-year U.S. Treasury auction, which relieved pressure on non-yielding assets.

Published

1 hour ago

October 10, 2026

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Gold prices in India extended their recovery on Saturday, with 24-carat gold climbing back above the 151,000 rupee mark per 10 grams, supported by a softer U.S. dollar, easing Treasury yields, and lower crude oil prices.

The domestic benchmark rate for 24K gold rose by 710 rupees, or approximately 0.47%, to 151,420 rupees per 10 grams. For bulk purchases, 100 grams of 24K gold stood at 1,514,200 rupees, up 7,100 rupees from the previous session.

Jewellery-grade 22K gold advanced by 650 rupees to 138,800 rupees per 10 grams, while 18K gold climbed 540 rupees to hit 113,570 rupees per 10 grams. Per sovereign (8 grams), 24K gold traded at 121,136 rupees and 22K gold at 111,040 rupees.

The rebound follows a volatile week for bullion. Over the past four sessions, 24K gold has climbed nearly 1.5%, gaining roughly 2,240 rupees from 149,180 rupees on Oct. 6. On the Multi Commodity Exchange (MCX), gold futures rebounded above 151,000 rupees after dipping toward the 149,000 rupee level earlier in the week.

In international markets, spot gold traded near $4,174.78 an ounce after recovering from $4,118.63 in the previous session and briefly breaching $4,200. International spot silver surged over 2% to trade around $60.40 an ounce, driving domestic silver rates in India to approximately 235,000 rupees per kilogram.

However, analysts warned that near-term gains may remain capped due to expectations surrounding Federal Reserve monetary policy.The key constraint is the Federal Reserve’s hawkish stance, with policymakers signaling that further tightening may be necessary to bring inflation back to target.