National News
Senco Gold & Diamonds Unveils Attractive Rath Yatra Offers
Jeweller Launches A Festival-Inspired Jewellery Collection With Exclusive Discounts On Gold, Diamond, Silver and Gemstone Jewellery, Along With Special Old Gold Exchange Benefits.
Senco Gold & Diamonds, a leading pan-India jewelry retailer with a legacy of over 88 years, is the largest jewelry retail player in Eastern India by showroom count, with more than 200 outlets across India. The brand has announced the launch of its new Rath Yatra Jewelry Collections and festive offers to mark the auspicious occasion. Rath Yatra, also known as the Festival of Chariots, is an important Hindu festival celebrated every year. While observed around the world, the largest celebrations take place in Odisha and West Bengal.
To commemorate the spirit and grandeur of Rath Yatra, Senco Gold & Diamonds has unveiled a thoughtfully curated collection of jewellery inspired by the festival’s rich symbolism and cultural heritage. Expertly crafted by the brand’s master artisans, the collection features intricate motifs of deities, chariots, and other auspicious elements associated with the revered festival.


To make Rath Yatra celebrations even more rewarding, Senco Gold & Diamonds is introducing a host of attractive festive offers across its showrooms. Customers can enjoy up to 40% discount on making charges for gold jewellery, up to 100% discount on making charges and up to 20% discount on diamond value on diamond jewellery, and up to 10% discount on gemstone jewellery. In addition, the brand is offering up to 15% off on making charges for silver jewellery. Further, customers can avail 0% deduction on old gold exchange along with an additional discount of ₹650 per gram.
Each piece is meticulously crafted in BIS Hallmarked Gold, reflecting exceptional craftsmanship, timeless elegance, and enduring quality. Designed to celebrate tradition while appealing to contemporary tastes, these exquisite creations are intended to become treasured heirlooms, passed down from one generation to the next.
Commenting on the occasion, Joita Sen, Director & Head of Marketing & Design, Senco Gold & Diamonds, said:

“Rath Yatra is a festival that holds immense spiritual and cultural significance for millions of devotees across the country. At Senco Gold & Diamonds, we recognize the importance of this auspicious occasion, when many customers choose to invest in jewellery as a symbol of blessings and prosperity.
Inspired by the rich traditions of the festival, our skilled artisans and designers have thoughtfully created a collection that beautifully blends timeless craftsmanship with contemporary elegance. From intricately crafted gold and diamond pendants to vibrant meenakari earrings, the collection offers something special for every taste and preference, making it the perfect way to celebrate the spirit of Rath Yatra.”
Suvankar Sen, MD & CEO, Senco Gold & Diamonds, said:
“Every year we have been doing the celebration in honour of the auspicious period, giving an opportunity to consumers to buy jewellery during this auspicious time.”

Senco Gold & Diamonds offers a diverse jewellery portfolio, including gold, diamond, platinum, and studded jewellery. Its brands include Everlite lightweight jewellery and Gossip, the silver and costume jewellery brand. The company has also launched D’Signia showrooms in India, offering a premium jewellery shopping experience. Its Aham collection caters to men, while the Vivaha collection features premium designer bridal jewellery.
National News
JAS 2026 Opens To A Grand Start; Jaipur & Dubai Strengthen Jewellery Trade Partnership
The Opening Day Witnessed An Exceptional Business Atmosphere, With Packed Exhibition Aisles, Continuous Buyer Interactions, and Enthusiastic Participation From Hosted Buyers
The 20th edition of JAS and its 7th B2B Edition, organised by the Jewellers Association Jaipur, commenced today (on 3rd July 2026 on a grand and enthusiastic note at the Jaipur Exhibition & Convention Centre (JECC), Sitapura. The inaugural day witnessed an overwhelming response from the trade fraternity, with exhibition halls bustling with buyers, retailers, manufacturers and industry professionals from across India and overseas, setting the stage for three days of vibrant business networking and sourcing.


The show was inaugurated by K. P. Abdul Salam, Group Vice Chairman, Malabar Gold & Diamonds, in the august presence of Surjit Bhujabal, Member, Central Board of Indirect Taxes & Customs (CBIC); Tawhid Abdulla, CEO, Jawhara Jewellery, Dubai; and Pramod Kumar Agrawal Derewala, Chairman, National Gems & Jewellery Council of India (NGJCI), as Guests of Honour.



The distinguished guests were warmly welcomed by Raju Agarwal Mangodiwala, President, Jewellers Association Jaipur; Ajay Godha, Honorary Secretary; Ashok Maheshwari, JAS Convenor; along with the office bearers and executive committee members of the Association.
One of the defining moments of the inaugural ceremony was the signing of a Memorandum of Understanding (MoU) between the Jewellers Association Jaipur (JAJ) and the Dubai Jewellery Group (DJG), paving the way for enhanced cooperation in trade, education, market development, business networking and international collaboration between the gems and jewellery industries of Jaipur and Dubai. Following the signing, Shri Tawhid Abdulla, CEO, Jawhara Jewellery, presented a commemorative memento to Shri Raju Agarwal Mangodiwala, President, Jewellers Association Jaipur, celebrating a new chapter in India-UAE jewellery relations.



A special welcome was extended to the visiting Dubai delegation comprising Anurag Sinha, Managing Director, Al Liali Jewellery; Ashish Garg, Head – Business, KGK Group; Mamtha Maria Francis, General Manager, Dubai Jewellery Group; and Tirth Jasani, General Manager, Lumin Luxe LLC, reaffirming the growing strategic partnership between Jaipur and Dubai.
Addressing the gathering, K. P. Abdul Salam applauded Jaipur’s unmatched expertise in coloured gemstones, stating that the city has earned global recognition as the finest centre for gemstone cutting and craftsmanship. He encouraged the industry to continue innovating and strengthening its international presence while creating greater value for global buyers.
Tawhid Abdulla welcomed stronger collaborations between Jaipur and Dubai. He encouraged Jaipur’s gemstone sector to work towards developing globally recognised branded gemstone grading and certification systems, which would further elevate consumer confidence and international acceptance. He also invited Jaipur’s manufacturers and exporters to explore greater business opportunities in Dubai, assuring the industry’s wholehearted support in building stronger trade relations and opening new avenues for collaboration.
The opening day witnessed an exceptional business atmosphere, with packed exhibition aisles, continuous buyer interactions and enthusiastic participation from hosted buyers, domestic retailers and international delegates. Exhibitors reported encouraging enquiries and strong business interest from the very first day, reflecting the confidence the industry places in JAS as one of India’s leading B2B jewellery exhibitions.
With an outstanding inaugural response and tremendous energy across the show floor, JAS 2026 has set a strong foundation for the next two days, promising even greater business opportunities, meaningful networking and international collaborations for the global gems and jewellery fraternity.
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