National News
JOS ALUKKAS Announces Special Offers for Akshaya Tritiya
Festive Deals Include Up to 50% Off Making Charges, Diamond Discounts, Gold Rate Protection & Exclusive Cashback Benefits
Jos Alukkas, a trusted name in quality, innovation, and trendy jewellery in India, has announced an array of special offers as part of Akshaya Tritiya celebrations, which fall on 19th & 20th April 2026.
Booking offers are currently available at Jos Alukkas, allowing customers to pay just 10% and benefit from gold rate protection, providing an enhanced and rewarding shopping experience with a wide selection of gold, platinum, and diamond jewellery.
Customers can avail a flat 50% discount on making charges for selected gold, diamond, and platinum jewellery. In addition, an exclusive offer of a flat 30% discount on diamond value is available on all collections.
Customers can also receive a free gold coin with every purchase of 10 grams of gold jewellery, as well as a free gold coin per carat on diamond purchases. Additionally, there is a 0% loss on the exchange of old 22kt gold.
Commenting on the campaign, Paul Alukkas, Managing Director, Jos Alukkas, said:
“Akshaya Tritiya is a significant and celebratory occasion for us at Jos Alukkas, just as it is for our customers. This year, we are presenting an exquisite and diverse range of jewellery across categories, offering something for every preference. We are also witnessing a growing demand for lightweight, contemporary designs. Our specially curated festive offers reflect our commitment to blending tradition with evolving consumer preferences, making this occasion truly memorable.”
As part of the festive promotion, customers purchasing gold jewellery can receive a cashback of Rs. 100 per gram from stores. This cashback can be redeemed between 19th April and 3rd May and is not applicable to gold coins, gold bars, or silver purchases.
National News
VBJ Announces ‘Amazing Aadi Sale’ With Exclusive Festive Offers
Festive offers on gold, diamonds, solitaires, platinum and silver until August 16.
VBJ, Vummidi Bangaru Jewellers, India’s most trusted heirloom jewellery brand has announced the launch of its ‘Amazing Aadi Sale’, a month-long festive campaign running until 16th August 2026. The campaign brings exclusive offers across VBJ’s extensive range of gold, diamond, platinum, silver, solitaire and precious stone jewellery, making this auspicious season the perfect time to celebrate life’s special moments.
As part of the Amazing Aadi Sale, customers can avail 20% off on making charges and value addition (VA) on gold, diamond, platinum, silverware and precious stone jewellery. The campaign also features 3-5% off on solitaire diamonds and 10% off on silver jewellery. These offers are valid across VBJ showrooms at Anna Salai and Anna Nagar.
Speaking about the campaign, Amarendran Vummidi, Managing Partner, VBJ, said,
“Aadi has always been a season that brings families together in celebration of faith, prosperity and new beginnings. At VBJ, we are honoured to be a part of these cherished moments by offering jewellery that becomes a lasting part of our customers’ stories. We look forward to welcoming customers this festive season with our Amazing Aadi Sale and helping them celebrate every occasion with timeless creations.”
Jithendra Vummidi, Managing Partner, VBJ, added:
“At VBJ, every collection is thoughtfully designed to cater to diverse tastes and occasions, while staying true to our legacy of fine craftsmanship. The Amazing Aadi Sale is an extension of our commitment to making premium jewellery more accessible through meaningful festive offers, without ever compromising on quality, authenticity or design excellence.”
As a fifth-generation family-run brand, VBJ takes immense pride in its legacy as the creator of the historic Sengol (sceptre) – a sacred symbol of India’s democratic journey. Rediscovered after 72 years through meticulous research by the VBJ team, the Sengol was reinstated beside the Speaker’s chair in India’s new Parliament building, Sansad Bhavan, by Hon’ble Prime Minister Narendra Modi, marking VBJ’s enduring bond with India’s cultural and national heritage. Continuing this legacy, VBJ is now set to unveil its largest jewellery showroom on Coimbatore’s 100ft Road.
The Amazing Aadi Sale reflects VBJ’s continued endeavour to celebrate the spirit of the festive season by bringing together timeless craftsmanship, meaningful designs and exceptional value for its patrons.
VBJ Announces ‘Amazing Aadi Sale’ With Exclusive Festive Offers
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