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Ashth Jewellery Celebrates Akshaya Tritiya With A Modern and Conscious Approach

Ashth Jewellery Blends Contemporary Design With Timeless Craftsmanship For A Modern Akshaya Tritiya Statement

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On the auspicious occasion of Akshaya Tritiya, one of the most significant occasions to purchase and invest in gold in India. Ashth Jewellery presents a range of contemporary jewellery pieces that reflect how modern individuals are redefining festive purchases.

Crafted in 18kt gold, the range from Ashth features sculptural rings, elegant necklaces, bracelets, and statement earrings, set with brilliant diamonds. The jewellery balances structure with fluidity, creating pieces that feel timeless while making a distinctive statement.

  • Versatile Ashth pieces designed to transition seamlessly into everyday elegance
  • Ashth’s Udaya collection pieces are defined by distinctive craftsmanship, architecture, and design narratives that reflect depth and artistry
  • Minimalist rose gold pieces that embody understated chic

Kaivan Shah, Co-founder of Ashth, shares:

“Akshaya Tritiya has always symbolised prosperity, intention, and new beginnings. At Ashth, we see jewellery not only as an investment, but as something that becomes a part of everyday life and personal expression. Our pieces are designed to be conscious, versatile, and timeless – crafted with care, quality, and attention to detail. The trust our clients place in us inspires us to continue creating jewellery that reflects modern luxury while staying responsible and enduring. 

Guided by its philosophyMine. Not Mined.’, Ashth continues to reshape modern luxury — blending conscious diamonds, Indian storytelling, and bold design innovation into jewels that feel as timeless as the monuments that inspire them.

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National News

Jaipur Gem & Jewellery Bourse Set to Transform Global Coloured Gemstone Trade

Bookings and Foundation Stone Ceremony Expected This Month As India’s First Dedicated Coloured Gemstone Bourse Takes Shape In Jaipur.

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The Jaipur Gems and Jewellery Bourse (JGJB), a landmark initiative jointly promoted by the Gem & Jewellery Export Promotion Council (GJEPC) and the Jewellers Association Jaipur (JAJ), is entering a new phase of development with the commencement of bookings and the foundation stone laying ceremony expected this month.

The project represents a major step towards strengthening India’s leadership in the global coloured gemstone trade by creating an integrated, world-class business ecosystem for manufacturers, exporters, traders, and international buyers.

Pramod Agrawal (Derewala), Chairman, Jaipur Gem and Jewellery Bourse, said:

“The Jaipur Gems and Jewellery Bourse is more than just an infrastructure project—it is the realization of a dream nurtured by generations of Jaipur’s gemstone community. This world-class facility will strengthen Jaipur’s position as the global hub for coloured gemstones, create new opportunities for exporters and artisans, and provide the industry with the scale, security and connectivity required to compete in the next era of global trade.”

Jaipur has long been recognised as the global centre for coloured gemstones, accounting for a significant share of the world’s cutting and polishing of emeralds, rubies, sapphires, tanzanites, and other precious stones. The city has emerged as a major export hub, with gem and jewellery exports surpassing USD 2 billion in FY 2024-25.

Kirit Bhansali, Chairman, GJEPC, said:

“The Jaipur Gem and Jewellery Bourse marks a defining moment in the evolution of India’s gem and jewellery industry. Jaipur has long been recognised globally as the heart of coloured gemstones, combining centuries-old craftsmanship with world-class manufacturing capabilities. The bourse will provide a modern, secure and internationally benchmarked business ecosystem that will enhance ease of trade, attract global buyers, and strengthen India’s position in the global coloured gemstone value chain. GJEPC is proud to partner in this visionary initiative that will drive exports, generate employment, and unlock new growth opportunities for the sector.”

Spread across 43,828 square metres at Sitapura, the Jaipur Gems and Jewellery Bourse will offer modern trading infrastructure, secure business facilities, and a unified platform for the entire value chain. The project is expected to improve ease of doing business, facilitate greater buyer-seller engagement, and enhance global market access for Indian exporters.

The bourse assumes added significance as global supply chains continue to evolve and international buyers increasingly seek transparent, secure, and professionally managed sourcing destinations. By bringing the industry under one roof, the facility will strengthen Jaipur’s competitiveness and reinforce India’s position in the international gemstone and jewellery marketplace.

The project has already achieved several key milestones, including major regulatory approvals and completion of architectural planning. The Engineering, Procurement and Construction (EPC) tender process is currently in its final stages, with construction expected to commence before Diwali 2026. Phased possession is planned from 2028 onwards.

As the world’s first dedicated bourse for coloured gemstones and gemstone jewellery, JGJB is expected to become a catalyst for exports, investment, employment generation, and international trade engagement, further cementing Jaipur’s reputation as the Global Capital of Colour.

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