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Ashth Jewellery Celebrates Akshaya Tritiya With A Modern and Conscious Approach

Ashth Jewellery Blends Contemporary Design With Timeless Craftsmanship For A Modern Akshaya Tritiya Statement

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On the auspicious occasion of Akshaya Tritiya, one of the most significant occasions to purchase and invest in gold in India. Ashth Jewellery presents a range of contemporary jewellery pieces that reflect how modern individuals are redefining festive purchases.

Crafted in 18kt gold, the range from Ashth features sculptural rings, elegant necklaces, bracelets, and statement earrings, set with brilliant diamonds. The jewellery balances structure with fluidity, creating pieces that feel timeless while making a distinctive statement.

  • Versatile Ashth pieces designed to transition seamlessly into everyday elegance
  • Ashth’s Udaya collection pieces are defined by distinctive craftsmanship, architecture, and design narratives that reflect depth and artistry
  • Minimalist rose gold pieces that embody understated chic

Kaivan Shah, Co-founder of Ashth, shares:

“Akshaya Tritiya has always symbolised prosperity, intention, and new beginnings. At Ashth, we see jewellery not only as an investment, but as something that becomes a part of everyday life and personal expression. Our pieces are designed to be conscious, versatile, and timeless – crafted with care, quality, and attention to detail. The trust our clients place in us inspires us to continue creating jewellery that reflects modern luxury while staying responsible and enduring.“ 

Guided by its philosophy, Mine. Not Mined.’, Ashth continues to reshape modern luxury — blending conscious diamonds, Indian storytelling, and bold design innovation into jewels that feel as timeless as the monuments that inspire them.

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National News

IFSCA Notifies India Good Delivery Gold Framework

GJEPC Seeks Swift Rollout and Global Recognition. The Framework Is Expected To Strengthen Responsible Sourcing, Build Confidence In Indian-Refined Gold and Create Opportunities For Bullion Exports.

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GJEPC has urged the Government to expedite international recognition and the implementation of the India Good Delivery Gold framework, following the notification of the International Financial Services Centres Authority (IFSCA) (Good Delivery) Guidelines, 2026. The framework is expected to strengthen responsible sourcing, build confidence in Indian-refined gold and create opportunities for bullion exports.

The guidelines establish a framework for quality assurance, responsible sourcing and traceability in gold refining. IFSCA, India’s unified regulator for financial products, services and institutions operating in International Financial Services Centres, will implement the framework through the Bullion Exchange in the IFSC. Gold from accredited refiners that meets the prescribed requirements can qualify for delivery on IFSC exchanges and for over-the-counter trading.

The framework extends beyond the purity and quality of gold bars to address their provenance. Refiners must trace raw gold to its source, assess supply-chain risks, verify suppliers and beneficial owners, and meet applicable responsible-sourcing requirements. Independent third-party audits will provide additional assurance.

The initiative follows the recommendations by NITI Aayog, a policy think tank, which had called for an India Good Delivery Standard and responsible-sourcing guidelines for refineries. The report highlighted the potential of domestic refining to retain more value within India, generate employment and support exports.

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