National News
Ashth Jewellery Celebrates Akshaya Tritiya With A Modern and Conscious Approach
Ashth Jewellery Blends Contemporary Design With Timeless Craftsmanship For A Modern Akshaya Tritiya Statement
On the auspicious occasion of Akshaya Tritiya, one of the most significant occasions to purchase and invest in gold in India. Ashth Jewellery presents a range of contemporary jewellery pieces that reflect how modern individuals are redefining festive purchases.
Crafted in 18kt gold, the range from Ashth features sculptural rings, elegant necklaces, bracelets, and statement earrings, set with brilliant diamonds. The jewellery balances structure with fluidity, creating pieces that feel timeless while making a distinctive statement.
- Versatile Ashth pieces designed to transition seamlessly into everyday elegance
- Ashth’s Udaya collection pieces are defined by distinctive craftsmanship, architecture, and design narratives that reflect depth and artistry
- Minimalist rose gold pieces that embody understated chic
Kaivan Shah, Co-founder of Ashth, shares:

“Akshaya Tritiya has always symbolised prosperity, intention, and new beginnings. At Ashth, we see jewellery not only as an investment, but as something that becomes a part of everyday life and personal expression. Our pieces are designed to be conscious, versatile, and timeless – crafted with care, quality, and attention to detail. The trust our clients place in us inspires us to continue creating jewellery that reflects modern luxury while staying responsible and enduring.“
Guided by its philosophy, Mine. Not Mined.’, Ashth continues to reshape modern luxury — blending conscious diamonds, Indian storytelling, and bold design innovation into jewels that feel as timeless as the monuments that inspire them.
National News
JOS ALUKKAS Announces Special Offers for Akshaya Tritiya
Festive Deals Include Up to 50% Off Making Charges, Diamond Discounts, Gold Rate Protection & Exclusive Cashback Benefits
Jos Alukkas, a trusted name in quality, innovation, and trendy jewellery in India, has announced an array of special offers as part of Akshaya Tritiya celebrations, which fall on 19th & 20th April 2026.
Booking offers are currently available at Jos Alukkas, allowing customers to pay just 10% and benefit from gold rate protection, providing an enhanced and rewarding shopping experience with a wide selection of gold, platinum, and diamond jewellery.
Customers can avail a flat 50% discount on making charges for selected gold, diamond, and platinum jewellery. In addition, an exclusive offer of a flat 30% discount on diamond value is available on all collections.



Customers can also receive a free gold coin with every purchase of 10 grams of gold jewellery, as well as a free gold coin per carat on diamond purchases. Additionally, there is a 0% loss on the exchange of old 22kt gold.
Commenting on the campaign, Paul Alukkas, Managing Director, Jos Alukkas, said:

“Akshaya Tritiya is a significant and celebratory occasion for us at Jos Alukkas, just as it is for our customers. This year, we are presenting an exquisite and diverse range of jewellery across categories, offering something for every preference. We are also witnessing a growing demand for lightweight, contemporary designs. Our specially curated festive offers reflect our commitment to blending tradition with evolving consumer preferences, making this occasion truly memorable.”
As part of the festive promotion, customers purchasing gold jewellery can receive a cashback of Rs. 100 per gram from stores. This cashback can be redeemed between 19th April and 3rd May and is not applicable to gold coins, gold bars, or silver purchases.
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