Indriya, Aditya Birla Group’s jewellery brand, introduces Aasmaniyat – a diamond-studded collection inspired by the ethereal beauty and vastness of the cosmos. Each piece transforms celestial wonder into intricately crafted diamond jewellery, designed to be statement pieces in your trousseau.

Aasmaniyat features a constellation of stunning necklaces such as Orion, Lyra, Starveil, and Solasta, and bangles, earrings, rings and more, that captures the quiet poetry of the cosmos in diamonds that shimmer like stars—each design crafted with care and love, showcasing the unmatched sparkle of Indriya diamonds. Infused with a contemporary touch, Aasmaniyat also features exquisite, coloured gemstones reflecting the many hues of the night sky — from twilight blues to the ethereal glow of aurora greens. With every piece, Indriya celebrates the legacy of Indian craftsmanship, weaving traditional techniques with a modern design language. Designed to flow seamlessly from traditional to western ensembles, Aasmaniyat is made for every cherished moment.

The Aasmaniyat campaign comes to life through an evocative film featuring Aditi Rao Hydari, brought to life by acclaimed filmmaker Anvita Dutt. The film takes viewers on a dreamy journey through the cosmos and captures the essence of a woman enchanted by her diamonds that sparkle like a beautiful night sky full of stars. From the trail of a shooting star to the whirl of distant galaxies and the gentle glow of the aurora borealis, the film immerses viewers in a celestial dream. Every frame is a tribute not only to stunning visuals, but also to the craftsmanship and imagination that define Indriya diamonds.

Shantiswarup Panda, Head of Marketing, Indriya said, “With Aasmaniyat, we embark on an odyssey guided by the surreal  majesty of the cosmos, with each piece reflecting the grace and spirit of the modern woman and embodies her deep love for jewellery. This collection invites women to express themselves with a touch of celestial charm, embodying confidence, brilliance, and makes her feel a part of the ethereal cosmos.”

Abhishek Rastogi, Head of Product Design, Research & Development, Indriya said,“Aasmaniyat dares to dream beyond the ordinary — where fine jewellery meets the wonder of the cosmos. Crafted with imagination and depth, the collection invites you to experience the universe in wearable form. Each piece is a verse carved in light, a tribute to the mysteries above us. The collection invites the wearer to experience jewellery as a stargazer would: with awe, imagination, and wonder. With Aasmaniyat, you wear a constellation, carry the cosmos, and feel the poetry of the stars on your skin.”

The campaign will roll out across connected TV, Print, OOH, and digital and social media platforms, bringing the celestial charm of Aasmaniyat to screens and everywhere. To experience this cosmic love firsthand, explore the collection at www.indriya.com or visit your nearest Indriya store—Indriya’s presence now spans 25 stores across North, South, and West India, including five in Delhi; four in Hyderabad; three each in Mumbai and Pune; two each in Ahmedabad, Jaipur, and Patna; and one each in Indore, Surat, Andhra Pradesh, and Uttar Pradesh—reflecting its growing footprint and commitment to making finely crafted jewellery more accessible to consumers.

Gargi by P. N. Gadgil & Sons, one of India’s fastest-growing fashion jewellery brands, has announced the launch of its latest offering, the Bliss Collection. Made entirely of 925 sterling silver, this collection features a range of themed charms presented in distinctive, bottled packaging, designed for both self-gifting and creating memorable moments with loved ones.

Bliss marks a new direction in how Gargi approaches emotional gifting. Every piece in the collection has been created to carry a message, whether of affection, appreciation, or individuality. With motifs ranging from stars and hearts to notes and nature-inspired icons, the collection is designed to reflect a range of sentiments. Its compact packaging in glass bottles adds a layer of charm to the experience, making each piece feel like a keepsake.

The Bliss Collection is available only at Gargi’s physical retail outlets across India. Customers can walk into any of the brand’s 16 stores to explore the full collection in person.

Speaking about the launch, Aditya Modak, co-founder of Gargi by P N Gadgil & Sons, said, “Jewellery is often a silent communicator. With Bliss, we wanted to make that communication a little more intentional and special. Whether you are gifting yourself or someone close to you, these pieces are designed to say something without having to say much.”

This new launch builds on Gargi’s strong performance over the past year. The brand closed FY 2024-25 with ₹128.4 crore in revenue, growing significantly from ₹51.1 crore the previous year. Net profit stood at ₹28.8 crore. Gargi also expanded its retail presence, opened new franchise outlets, and entered the quick commerce space with a curated collection now available on Blinkit in Mumbai.

Bliss is a continuation of the brand’s focus on accessible silver jewellery with a personal edge. It brings together minimal design, everyday affordability, and thoughtful presentation, all while encouraging customers to buy with emotion, not just occasion.

Malabar Gold & Diamonds the Responsible Jeweller and one of the world’s largest and most trusted gold and diamond jewellery retailers, has launched its latest exquisite natural diamond jewellery collection ‘NUWA by Mine Diamonds’. The collection, inspired by abstract patterns and modern forms, now brings a range of stunning designs that show minimalist luxury. With abstract silhouettes striking contemporary edges, every piece is a nod to fearless expression.

With the launch of the special campaign for the latest NUWA collection featuring Bollywood icon and brand ambassador Kareena Kapoor Khan, Malabar Gold & Diamonds celebrates the elegance, bold individuality, versatility, power and grace of modern-day women. The campaign encourages women to #ShineOutLoud with this stunning collection. 

Inspired by modern silhouettes, abstract designs with a contemporary edge, thelatest NUWA collection boasts of innovative designs such as 2-in-1 rings, zipper-inspired necklaces, modern earring styles, rotating bangles, etc. The collection also has intricately designed Italian chains, adding timeless elegance. At accessible price points, the collection is available at all 250+ Malabar Gold & Diamonds showrooms across India and in international locations.  

Commenting on the launch of the collection, MP Ahammad, Chairman, Malabar Group said, “Further building on the theme of abstract and contemporary forms and the resilience of modern women, our latest NUWA collection redefines versatility to match every mood, occasion, and ensemble, while also redefining luxury — grand in design, yet light in feel.” 

The latest collection is a perfect blend of modern-day style, smart design, and wearability with designs painstakingly curated to resonate with the regional tastes and preferences. We invite all jewellery enthusiasts to experience the latest NUWA collection at our showrooms.

Each piece in the Nuwa collection is thoughtfully conceived and meticulously crafted at Malabar’s state-of-the-art diamond design studio in Mumbai. Every natural diamond above 0.30 ct used in NUWA and each piece of jewellery undergo a two-way certification process, ensuring that Malabar Gold & Diamonds delivers the highest quality to its customers. 

With a global footprint of over 400 showrooms across 13 countries—including India, the Middle East, the Far East, the USA, the UK, Canada, and Australia—Malabar Gold & Diamonds is renowned for its wide-ranging collections, exceptional quality, and customer-centric approach. Backed by a dedicated team of 25,000 multilingual employees across 26 countries, the brand has served over 15 million satisfied customers worldwide. 

Renowned for its unwavering commitment to customer satisfaction, Malabar upholds its signature Malabar Promises—a suite of customer-first benefits including transparent pricing with detailed cost breakdowns, lifetime free maintenance across all global showrooms, and 100% exchange value for old gold and diamonds. 

Every piece of jewellery is 100% HUID-compliant, ensuring full transparency and authenticity. Certified diamonds undergo a rigorous 28-point quality check, and each purchase is protected with one year of complimentary insurance.  As a responsible jeweller, Malabar Gold & Diamonds leads with integrity. The brand guarantees ethically sourced gold and diamonds through verified, authorised channels. Backed by international certifications and strict quality control, Malabar ensures every creation meets the highest standards of craftsmanship and conscien