BrandBuzz
Ashika Ranganath inaugurates the Emmadi Silver Jewellery flagship store in Bengaluru
Premium silver jewellery brand Emmadi Silver Jewellery has officially entered the Karnataka market with the grand opening of its first store in the state, held in Malleshwaram, Bengaluru. The launch event on May 9th was headlined by popular Kannada actress Ashika Ranganath, who inaugurated the store and praised Emmadi’s elegant, heritage-inspired designs.
The ceremony also saw the attendance of former Karnataka Deputy Chief Minister Dr. C.N. Ashwath Narayan, alongside local dignitaries, customers, and jewellery enthusiasts. Located at No. 306, Ground Floor, 2nd Main Road, 16th Cross, Sampige Road, the new store aims to cater to Bengaluru’s discerning clientele with an extensive collection of over 75,000 handcrafted, gold-plated silver jewellery designs.
“Jewellery connects us to our roots and heritage,” said Ashika Ranganath at the event. “Emmadi’s pieces celebrate that connection with timeless elegance. I’m thrilled to be a part of their journey in Bengaluru.”
Expanding from its roots in Telangana and Andhra Pradesh, Emmadi’s entry into Karnataka marks a strategic move into a market known for its appreciation of tradition, craftsmanship, and value.
Founded in Hyderabad just four years ago, Emmadi Silver Jewellery has already built a customer base of over 150,000 worldwide, including a growing audience in the U.S. Known for its luxurious yet affordable silver offerings, the brand now plans an aggressive retail expansion across Karnataka. The next store is scheduled to open in Marathahalli within 10 days, followed by launches in Jayanagar and other key locations, with a goal of 10–15 stores across the state by the end of 2025.
The new outlet offers a fresh destination for jewellery lovers in Bengaluru looking for quality, tradition, and affordability under one roof.
BrandBuzz
Augmont Launches Nationwide ‘Gold SIP Pe Silver SIP Free’ Campaign
Its India’s First Ever Offer In Which Customers Can Start A New Gold SIP and Get An Equal Number Of Grams In Silver SIP FREE, Subject To Completing One Year Of Uninterrupted Investments
Augmont, India’s No.1 Gold & Silver Platform, has launched a nationwide campaign titled ‘Gold SIP Pe Silver SIP Free’, offering customers an opportunity to invest in gold and receive an equivalent quantity of silver through a complimentary Silver SIP.
As part of the limited-period festive offer, customers who initiate a new Gold Systematic Investment Plan (SIP) during November 2026 will be eligible to receive an equal number of grams in Silver SIP, at no additional cost. The complimentary Silver SIP will be awarded upon the successful completion of one full year of the Gold SIP without any breaks, encouraging customers to maintain investment discipline and build a long-term precious metals portfolio.
The launch is timed with Dhanteras and Diwali, traditionally regarded as the most auspicious period of the year to buy gold and begin new investments. Starting a Gold SIP, this festive season lets customers carry this tradition forward in a modern, disciplined way, with saving formats starting at just Rs 10 per day.
Augmont’s Gold SIP enables customers to accumulate 24K 999 pure gold through small, regular contributions on a daily, weekly or monthly basis. Customers can start Gold SIP from augmont.com or Augmont mobile app anytime, anywhere. Every gram purchased is backed by physical gold stored in secure, insured vaults, while systematic investing helps customers average out price fluctuations over time. Customers can sell their holdings online at any time or convert them into gold coins and jewellery delivered to their doorstep.
The campaign will be supported by an extensive nationwide Above-The-Line (ATL) and digital marketing initiative. The multi-platform campaign will span prominent consumer touchpoints, including PVR INOX cinemas, Barista & Café Coffee Day outlets, out-of-home (OOH) advertising, railway stations and trains, alongside performance marketing initiatives.
With this campaign, Augmont aims to make precious metals investment more engaging and accessible while encouraging consumers to explore both gold and silver as part of their long-term investment approach. The initiative also seeks to leverage the festive and wedding season, when consumer interest in precious metals traditionally gains momentum.
Through this campaign, Augmont aims to strengthen awareness around systematic investments in precious metals and reinforce the growing relevance of digital gold and silver as accessible investment avenues.
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.