BrandBuzz
Jewels of Legacy: People, Emotions, Histories behind four iconic Indian jewellery houses
In India, jewellery has never been just an accessory. A necklace can hold the echo of a wedding song, a grandmother’s whispered blessing or the quiet dignity of a family tradition. These are the sentiments at the core of Jewels of Legacy, Edstead’s latest docu-series now streaming on JioHotstar. The show offers a cinematic exploration of the stories, memories and human connections that make jewellery an intimate part of our identity.

Edstead has built a reputation for emotionally resonant, documentary-led storytelling. With Jewels of Legacy, the studio brings the same depth, authenticity and visual intimacy to the world of Indian jewellery. This jewellery project was done in collaboration with Preeta Agarwal, a renowned jewellery specialist who worked with Edstead as a Brand Partnership Consultant.
A Series That Goes Beyond Glitter
Rather than focusing solely on design and technique, Jewels of Legacy delves into the lives and philosophies of four legendary jewellery brands. It highlights the generational knowledge they carry, the traditions they uphold and the values that shape their artistry. History and personal storytelling flow effortlessly together, offering viewers an experience that is both heartfelt and deeply immersive.
Four Legendary Brands. Four Distinct Journeys. One Shared Heritage.
• Kishandas & Co.
The keepers of Hyderabad’s heritage jewellery, known for reviving royal craftsmanship and heirloom artistry.
• Mahesh Notandass Jewellers
A label revered for its couture fine jewellery—defined by symmetry, subtlety and timeless sophistication.


• VBJ Since 1900
A heritage house built on temple-inspired design, authenticity and over a century of unwavering trust.
• Abaran Timeless Jewellery
A family legacy grounded in purity, precision and a thoughtful blend of tradition with modern style.
Through archival footage, family recollections and the meticulous work of master artisans, the series shows why these brands continue to shape India’s enduring romance with jewellery.

Speaking about the vision behind the series, Shekhar Bhattacharjee, Founder of Edstead, shares: “Heritage and trust matter more today than ever before. Jewels of Legacy celebrates not just the beauty of jewellery, but the emotions, stories and cultural roots that give it meaning. In India, jewellery has always been about belonging—about wearing a memory. Jewellery Is an Emotional Inheritance”
BrandBuzz
Prajakta Mali Inaugurates Khandelwal Jewellers (Akola) New Showroom In Jalna
The Company Has Steadily Expanded Its Footprint Across Maharashtra and Continues To Strengthen Its Position As One Of The Leading Jewellery Retailers In The Region
Strengthening its presence beyond Vidarbha and taking a significant step towards regional expansion, Khandelwal Jewellers(Akola) inaugurated its ninth showroom at Aditya Complex, Badi Sadak, Jalna, marking the brand’s first-ever entry into the Marathwada region. The grand inauguration ceremony was conducted by renowned Maharashtra actress Prajakta Mali in the distinguished presence of Avinash Gupta, Vice Chairman, GJC.
The event was attended by the promoters of the group, Nitin Khandelwal and Prabha Khandelwal, Ravi Khandelwal and Ekta Khandelwal, along with prominent jewellers, entrepreneurs, professionals, and distinguished citizens from Jalna and neighboring districts. Present were the sixth generation of the Khandelwal family, including Harshal Khandelwal, Shaurya Khandelwal, Pratik Khandelwal, Rishika Khandelwal, Pratik Rathi, and Dipika Rathi.


The launch represents another milestone in the remarkable journey of Khandelwal Jewellers, a trusted name in the jewellery industry with a legacy spanning over nine decades. Established on the foundation of transparency, purity, customer trust, and innovation, the company has steadily expanded its footprint across Maharashtra and continues to strengthen its position as one of the leading jewellery retailers in the region.
Prajakta Mali, Actress, said:

“I am truly impressed by the remarkable collection showcased at Khandelwal Jewellers. The showroom beautifully blends tradition with contemporary design, offering customers an exceptional range of jewellery. The craftsmanship, quality, and presentation rival—and in many categories surpass—what one would typically find in major jewellery markets such as Mumbai and Pune. It is wonderful to see such world-class offerings being made accessible to customers here.”
Avinash Gupta, Vice Chairman, GJC, said:
“I extend my heartfelt congratulations to the Khandelwal family on this significant milestone. Their unwavering commitment to quality, trust, and customer satisfaction has earned them a strong reputation in the market. Khandelwal Jewellers has consistently demonstrated excellence in every aspect of its business, and I am confident that this dedication will continue to drive its growth and success in the years ahead.”

The newly launched Jalna showroom offers an extensive collection of gold, diamond, platinum, silver, bridal, traditional, contemporary, and lightweight jewellery, catering to the evolving preferences of customers across Marathwada. With this strategic expansion, Khandelwal Jewellers aims to bring its hallmark values of trust, transparency, and superior craftsmanship to a wider customer base.
The inauguration witnessed an overwhelming response from customers, industry associates, and well-wishers, reaffirming the strong goodwill and brand equity that Khandelwal Jewellers has built over generations. The launch not only marks the company’s entry into Marathwada but also signifies the beginning of a new chapter in its growth journey as it continues to expand its retail network across Maharashtra.
-
National News1 day agoHarit Zaveri Jewellers Celebrates A Bride’s Royal Spirit In An Indian Wedding With Its New Polki Collection
-
GlamBuzz1 day agoEkta Kapoor Turns Investor, Targets India’s $70 Billion Jewellery Opportunity With Ekatra Jewels
-
International News4 hours agoWGC Gold Market Commentary: Hiking Up A Volcano
-
National News1 day agoTreasures By Tiara Unveils Mumbai Flagship and Café Concept At Cumballa Hill

