BrandBuzz
Jewels of Legacy: People, Emotions, Histories behind four iconic Indian jewellery houses
In India, jewellery has never been just an accessory. A necklace can hold the echo of a wedding song, a grandmother’s whispered blessing or the quiet dignity of a family tradition. These are the sentiments at the core of Jewels of Legacy, Edstead’s latest docu-series now streaming on JioHotstar. The show offers a cinematic exploration of the stories, memories and human connections that make jewellery an intimate part of our identity.
Edstead has built a reputation for emotionally resonant, documentary-led storytelling. With Jewels of Legacy, the studio brings the same depth, authenticity and visual intimacy to the world of Indian jewellery. This jewellery project was done in collaboration with Preeta Agarwal, a renowned jewellery specialist who worked with Edstead as a Brand Partnership Consultant.
A Series That Goes Beyond Glitter
Rather than focusing solely on design and technique, Jewels of Legacy delves into the lives and philosophies of four legendary jewellery brands. It highlights the generational knowledge they carry, the traditions they uphold and the values that shape their artistry. History and personal storytelling flow effortlessly together, offering viewers an experience that is both heartfelt and deeply immersive.
Four Legendary Brands. Four Distinct Journeys. One Shared Heritage.
• Kishandas & Co.
The keepers of Hyderabad’s heritage jewellery, known for reviving royal craftsmanship and heirloom artistry.
• Mahesh Notandass Jewellers
A label revered for its couture fine jewellery—defined by symmetry, subtlety and timeless sophistication.
• VBJ Since 1900
A heritage house built on temple-inspired design, authenticity and over a century of unwavering trust.
• Abaran Timeless Jewellery
A family legacy grounded in purity, precision and a thoughtful blend of tradition with modern style.
Through archival footage, family recollections and the meticulous work of master artisans, the series shows why these brands continue to shape India’s enduring romance with jewellery.
Speaking about the vision behind the series, Shekhar Bhattacharjee, Founder of Edstead, shares: “Heritage and trust matter more today than ever before. Jewels of Legacy celebrates not just the beauty of jewellery, but the emotions, stories and cultural roots that give it meaning. In India, jewellery has always been about belonging—about wearing a memory. Jewellery Is an Emotional Inheritance”
BrandBuzz
PNG Jewellers Brings Madhuri Dixit and Ranbir Kapoor Together In Its New Brand Campaign, Unstoppable Legacy
The First TVC Featuring Both Brand Ambassadors Celebrates PNG Jewellers’ Legacy Since 1832, Bringing Together Generations Of Trust As The Festive and Wedding Season Begins.
Madhuri Dixit and Ranbir Kapoor talk about legacy; the audience assumes they mean their own, and the reveal is that they are talking about PNG Jewellers, one of India’s most trusted legacy jewellery brands. That is the idea behind Unstoppable Legacy, the new campaign from PNG Jewellers. It is the first PNG Jewellers TVC to feature the two brand ambassadors, Madhuri Dixit and Ranbir Kapoor, and it goes live today across national television and digital platforms as the festive and wedding season begins.
The film is set backstage at a show. Ranbir opens with, “Hume introduction ki kya zaroorat, hum toh old gold hain” (We need no introduction, we are old gold). Madhuri replies, “Lakhon dilon mein base rehna, koi aasan baat hai kya?” (Is it easy to stay in millions of hearts?) As they speak about winning over every generation and a shine that never fades, one has inherited a legacy, and the other has created her own. The reveal comes on stage: it was about PNG Jewellers all along. The film ends on the line, Unstoppable Legacy.
Speaking on the launch, Dr. Saurabh Gadgil, Chairman and Managing Director of PNG Jewellers, said:
“Legacy is earned over generations. PNG Jewellers has built its own since 1832, and families have trusted us with their most important occasions for decades. Madhuri Dixit has created a legacy of her own and Ranbir Kapoor carries one forward, which is why they were the right duo to tell this story as the festive and wedding season begins.”
Hemant Chavaan, Head, Marketing, E-commerce, CRM and CSR, PNG Jewellers, said:
“A legacy brand’s real risk is being admired and not chosen. We wanted a film a younger viewer would share, and her mother would enjoy, with PNG Jewellers earning the last frame. Madhuri Dixit brings the trust families place in us, Ranbir Kapoor brings a new generation, and the reveal shows a brand that has been at this since 1832 and is still moving strong. Unstoppable Legacy is the line we want the brand to carry.”
Madhuri Dixit said:
“Staying in people’s hearts for years is not easy, and the same is true for a brand. PNG Jewellers has done that for generations, and I have been proud to be part of this brand for many years. Shooting this film with Ranbir was great fun, and I hope viewers enjoy the twist.”
Ranbir Kapoor said:
“Legacy comes with responsibility. You respect what came before, and you still make it your own. PNG Jewellers has done that since 1832, which is why joining the family felt right. Working with Madhuri ma’am on this film was a pleasure.”
The film will run on Star Plus, ET Now, Aaj Tak and Republic Bharat, on YouTube, Instagram, Facebook and connected TV, and in PNG Jewellers stores and theatres. The campaign is supported by festive offers on gold and diamond jewellery, available across all stores till 15 November 2026.
Watch the film:
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.