BrandBuzz
Jewels of Legacy: People, Emotions, Histories behind four iconic Indian jewellery houses
In India, jewellery has never been just an accessory. A necklace can hold the echo of a wedding song, a grandmother’s whispered blessing or the quiet dignity of a family tradition. These are the sentiments at the core of Jewels of Legacy, Edstead’s latest docu-series now streaming on JioHotstar. The show offers a cinematic exploration of the stories, memories and human connections that make jewellery an intimate part of our identity.
Edstead has built a reputation for emotionally resonant, documentary-led storytelling. With Jewels of Legacy, the studio brings the same depth, authenticity and visual intimacy to the world of Indian jewellery. This jewellery project was done in collaboration with Preeta Agarwal, a renowned jewellery specialist who worked with Edstead as a Brand Partnership Consultant.
A Series That Goes Beyond Glitter
Rather than focusing solely on design and technique, Jewels of Legacy delves into the lives and philosophies of four legendary jewellery brands. It highlights the generational knowledge they carry, the traditions they uphold and the values that shape their artistry. History and personal storytelling flow effortlessly together, offering viewers an experience that is both heartfelt and deeply immersive.
Four Legendary Brands. Four Distinct Journeys. One Shared Heritage.
• Kishandas & Co.
The keepers of Hyderabad’s heritage jewellery, known for reviving royal craftsmanship and heirloom artistry.
• Mahesh Notandass Jewellers
A label revered for its couture fine jewellery—defined by symmetry, subtlety and timeless sophistication.
• VBJ Since 1900
A heritage house built on temple-inspired design, authenticity and over a century of unwavering trust.
• Abaran Timeless Jewellery
A family legacy grounded in purity, precision and a thoughtful blend of tradition with modern style.
Through archival footage, family recollections and the meticulous work of master artisans, the series shows why these brands continue to shape India’s enduring romance with jewellery.
Speaking about the vision behind the series, Shekhar Bhattacharjee, Founder of Edstead, shares: “Heritage and trust matter more today than ever before. Jewels of Legacy celebrates not just the beauty of jewellery, but the emotions, stories and cultural roots that give it meaning. In India, jewellery has always been about belonging—about wearing a memory. Jewellery Is an Emotional Inheritance”
India’s pioneering luxury jewellery designer collaborates with Nawaz Modi Singhania to launch a limited-edition wearable art piece—marking her first creation designed for a broader collector community.
Poonam Soni, one of India’s most celebrated jewellery visionaries, has introduced her latest innovation—the Brace-Watch, a bracelet crafted like a timepiece and adorned with miniature art by Nawaz Modi Singhania. The launch revives their artistic partnership that began in 2011 with the iconic S2 cuffs.
The Brace-Watch features hand-painted discs of tigers, jaguars, and big cats, encased within a monochromatic, jewel-laden bracelet framed by tightly stacked baguette-cut stones in striking red, green, or cobalt blue.
For the first time in her 36-year career, Poonam Soni steps beyond one-of-a-kind heirloom creations to present a collectible accessible to a wider audience of art and design enthusiasts—a milestone for the House of Poonam Soni. Each piece takes nearly eight months to craft, merging Nawaz’s intricate miniature work with Soni’s sculptural design language.
Her illustrious legacy includes collaborations with masters such as Laxman Shreshtha, a showcase at Harrods, international acclaim, and over 150 awards—earning her the moniker “India’s Coco Chanel.” With daughter Kriti Soni joining the maison, the brand is set to carry forward its philosophy of artistic preservation and modern Indian luxury.
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.