BrandBuzz
Jewels of Legacy: People, Emotions, Histories behind four iconic Indian jewellery houses
In India, jewellery has never been just an accessory. A necklace can hold the echo of a wedding song, a grandmother’s whispered blessing or the quiet dignity of a family tradition. These are the sentiments at the core of Jewels of Legacy, Edstead’s latest docu-series now streaming on JioHotstar. The show offers a cinematic exploration of the stories, memories and human connections that make jewellery an intimate part of our identity.
Edstead has built a reputation for emotionally resonant, documentary-led storytelling. With Jewels of Legacy, the studio brings the same depth, authenticity and visual intimacy to the world of Indian jewellery. This jewellery project was done in collaboration with Preeta Agarwal, a renowned jewellery specialist who worked with Edstead as a Brand Partnership Consultant.
A Series That Goes Beyond Glitter
Rather than focusing solely on design and technique, Jewels of Legacy delves into the lives and philosophies of four legendary jewellery brands. It highlights the generational knowledge they carry, the traditions they uphold and the values that shape their artistry. History and personal storytelling flow effortlessly together, offering viewers an experience that is both heartfelt and deeply immersive.
Four Legendary Brands. Four Distinct Journeys. One Shared Heritage.
• Kishandas & Co.
The keepers of Hyderabad’s heritage jewellery, known for reviving royal craftsmanship and heirloom artistry.
• Mahesh Notandass Jewellers
A label revered for its couture fine jewellery—defined by symmetry, subtlety and timeless sophistication.
• VBJ Since 1900
A heritage house built on temple-inspired design, authenticity and over a century of unwavering trust.
• Abaran Timeless Jewellery
A family legacy grounded in purity, precision and a thoughtful blend of tradition with modern style.
Through archival footage, family recollections and the meticulous work of master artisans, the series shows why these brands continue to shape India’s enduring romance with jewellery.
Speaking about the vision behind the series, Shekhar Bhattacharjee, Founder of Edstead, shares: “Heritage and trust matter more today than ever before. Jewels of Legacy celebrates not just the beauty of jewellery, but the emotions, stories and cultural roots that give it meaning. In India, jewellery has always been about belonging—about wearing a memory. Jewellery Is an Emotional Inheritance”
BrandBuzz
VBJ Unveils ‘The Bangle Beauties’ – A Grand Celebration Of 10,000+ Bangle Designs
PUNEET GUPTA | PUNEET GUPTA CRAFTED FINE GOODS
VBJ, Vummidi Bangaru Jewellers, India’s most trusted heirloom jewellery brand, announces ‘The Bangle Beauties’, a month-long festival celebrating the versatility and enduring appeal of bangles. Running from 5th September to 5th October 2026, the festival will showcase an extensive collection of bangles in gold, silver, diamond and platinum.
The festival showcases over 10,000 beautiful bangles for every occasion – from everyday wear and festive celebrations to weddings, milestones, and special moments. Available across all VBJ stores and online, the collection spans understated classics, timeless traditional designs, intricate creations, and contemporary statement pieces. Each bangle reflects VBJ’s signature craftsmanship, seamlessly blending tradition and artistry with modern design sensibilities.
For those looking to make their jewellery even more personal, VBJ also offers customisation within 10 days*, allowing customers to create bespoke bangles tailored to their preferences. From design details to individual requirements, the service adds a personal dimension to the festival experience.
Speaking on the launch, Amarendran Vummidi, Managing Partner, VBJ, said:
“Bangles have always held a special place in Indian jewellery and are an integral part of one’s jewellery wardrobe. They are associated with traditions and personal memories. With ‘The Bangle Beauties’, we hope to create a dedicated celebration to spotlight their relevance across generations. The festival is our tribute to the timeless appeal of bangles and the many stories they become a part of.”
Jithendra Vummidi, Managing Partner, VBJ, added:
“The idea behind ‘The Bangle Beauties’ is to give our customers an opportunity to explore the incredible versatility of bangles. Bringing together over 10,000 beautiful designs, the festival offers an extensive range of choices, making it easy for customers to discover the right bangle for every occasion, style, and preference. It is a celebration of the sheer variety and craftsmanship that make bangles such an iconic part of jewellery.”
As a fifth-generation family-run brand, VBJ takes immense pride in its legacy as the creator of the historic Sengol (sceptre) – a sacred symbol of India’s democratic journey. Rediscovered after 72 years through meticulous research by the VBJ team, the Sengol was reinstated beside the Speaker’s chair in India’s new Parliament building, Sansad Bhavan, by Hon’ble Prime Minister Narendra Modi, marking VBJ’s enduring bond with India’s cultural and national heritage.
As part of its continued expansion across South India, VBJ is set to launch a new showroom in Coimbatore, reinforcing its commitment to bringing its distinctive craftsmanship and personalised jewellery experiences closer to customers across Tamil Nadu.
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BrandBuzz10 hours agoVBJ Unveils ‘The Bangle Beauties’ – A Grand Celebration Of 10,000+ Bangle Designs
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.