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Jewellery To Lead Mother’s Day Gifting At $7.5 Billion: NRF Survey

For Indian Jewellery Stakeholders, These Insights Signal Strong U.S. Export Potential

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Total consumer spending on Mother’s Day gifts in the United States is projected to reach a record $38 billion this year, exceeding the 2025 high of $35.7 billion and 2024’s $34.1 billion, according to the National Retail Federation (NRF) annual survey conducted by Prosper Insights & Analytics. With nearly 8,000 respondents polled from April 1 to 8, the data underscores jewelry’s position as the leading category at $7.5 billion—surpassing special outings ($6.4 billion) and electronics ($4.4 billion)—building on 2025’s $6.8 billion.

Average spending per consumer is forecast at $284.25, reflecting resilient demand for premium, sentimental gifts despite economic headwinds. Mother’s Day remains a priority for many Americans, who plan to lean into the holiday. Retail channels are evenly split between online and department stores, each accounting for 33% of purchases, followed by speciality retailers, indicating broad distribution opportunities for jewellery brands across formats.

Jewelry accounts for the highest value despite lower volume penetration compared to flowers or cards; nearly half of shoppers prioritize meaningful, distinctive items. Retail distribution is evenly split, with online and department stores each capturing 33% of purchases, followed by specialty outlets—presenting broad opportunities for brands.

For Indian jewellery stakeholders, these insights signal strong U.S. export potential in personalized fine jewellery, reinforcing the sector’s global appeal.

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International News

Precious Metals Find Support On Ceasefire Optimism AUGMONT BULLION REPORT

Gold Is Trading At Y Oversold Levels Near The Critical Support Zone Of $4,300, Silver Testing Key Support In The $66–$67 Range

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  • Price Movement – Gold and silver are consolidating near key support levels as markets digest a fragile Israel-Iran ceasefire alongside mounting concerns over inflation and the prospect of further interest rate hikes.
  • Geopolitical Developments – President Trump confirmed that both parties are pursuing an immediate ceasefire, with final negotiations advancing. Israel and Iran announced a mutual halt to hostilities following a direct appeal from Washington. However, Tehran cautioned that it reserves the right to resume strikes if Israeli operations against Hezbollah in Lebanon continue.
  • Macro-economic Signals – CME FedWatch data shows markets now pricing a greater than 70% probability of a Fed rate hike by December. Investors are closely watching May’s U.S. CPI and PPI releases, due Wednesday, for clearer signals on the Fed’s policy trajectory. The European Central Bank is also widely expected to deliver a rate increase this week.

Technical Triggers    

  • Gold is currently trading at deeply oversold levels near the critical support zone of $4,300 (approximately Rs. 1,54,000). A technical rebound of 3–4% is anticipated from current levels, driven by bottom-fishing activity. However, a sustained break below this support would shift the near-term bias decisively lower, exposing the $4,000–$4,100 range (approximately Rs. 1,50,000–Rs. 1,51,500) as the next downside target.
  • Silver is similarly oversold, testing key support in the $66–$67 range (approximately Rs. 2,40,000–Rs. 2,42,000). As with gold, a 3–4% technical recovery is the base case on dip-buying, but a confirmed sustainability below this support would accelerate selling pressure toward $60 (approximately Rs. 2,20,000) in the short term.

Support and Resistance

International Gold Support Level
International Gold Resistance Level 
Domestic Gold Support Level
Domestic Gold Resistance Level
: $4300/oz
: $4500/oz
: Rs 154,000/10 gm
: Rs 160,000/10 gm
International Silver Support Level
International Silver Resistance Level  
Domestic Silver Support Level
Domestic Silver Resistance Level
: $66/oz
: $75/oz  
: Rs 240,000/kg
: Rs 260,000/kg

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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