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Jewellery To Lead Mother’s Day Gifting At $7.5 Billion: NRF Survey

For Indian Jewellery Stakeholders, These Insights Signal Strong U.S. Export Potential

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Total consumer spending on Mother’s Day gifts in the United States is projected to reach a record $38 billion this year, exceeding the 2025 high of $35.7 billion and 2024’s $34.1 billion, according to the National Retail Federation (NRF) annual survey conducted by Prosper Insights & Analytics. With nearly 8,000 respondents polled from April 1 to 8, the data underscores jewelry’s position as the leading category at $7.5 billion—surpassing special outings ($6.4 billion) and electronics ($4.4 billion)—building on 2025’s $6.8 billion.

Average spending per consumer is forecast at $284.25, reflecting resilient demand for premium, sentimental gifts despite economic headwinds. Mother’s Day remains a priority for many Americans, who plan to lean into the holiday. Retail channels are evenly split between online and department stores, each accounting for 33% of purchases, followed by speciality retailers, indicating broad distribution opportunities for jewellery brands across formats.

Jewelry accounts for the highest value despite lower volume penetration compared to flowers or cards; nearly half of shoppers prioritize meaningful, distinctive items. Retail distribution is evenly split, with online and department stores each capturing 33% of purchases, followed by specialty outlets—presenting broad opportunities for brands.

For Indian jewellery stakeholders, these insights signal strong U.S. export potential in personalized fine jewellery, reinforcing the sector’s global appeal.

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Van Cleef & Arpels Gives Its Iconic Alhambra a Pink Enamel Makeover

The Maison Introduces Five New Alhambra Creations Featuring Translucent Pink Enamel and Yellow Gold

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Van Cleef & Arpels has unveiled a vibrant new chapter for its iconic Alhambra collection, introducing translucent pink enamel to the signature four-leaf clover motif for the first time. The new creations combine the Maison’s emblem of luck with yellow gold, bringing a fresh, contemporary expression to the enduring design.

The new five-piece selection comprises a Vintage Alhambra pendant, five-motif bracelet, 10-motif necklace, 20-motif long necklace and Magic Alhambra two-motif earrings. The earrings additionally feature guilloché yellow gold, adding texture and contrast to the pink enamel.

The distinctive pink is the result of several years of research at Van Cleef & Arpels’ enamel workshops. Inspired by the historic 17th-century “gold-ruby” technique, the colour is created using fine particles of gold rather than traditional pigments. Carefully controlled particle size, shape and concentration produce the desired translucent hue.

Adding to its visual depth, the enamel contains tiny bubbles, giving each Alhambra motif a distinctive character while creating subtle variations as the surface catches and reflects light. The motifs are framed by the Maison’s signature gold beaded contours, further enhancing the interplay between the pink enamel and yellow gold.

Since its debut in 1968, Alhambra has continually evolved through different stones, materials and colours while retaining its instantly recognisable four-leaf clover silhouette. The introduction of enamel marks another significant step in that evolution, bringing together heritage craftsmanship, technical innovation and contemporary colour.

With its new pink interpretation, Van Cleef & Arpels continues to reinvent one of jewellery’s most recognisable motifs, demonstrating how traditional savoir-faire can give a familiar icon an entirely new expression.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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