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Malabar Gold & Diamonds Unveils ‘Aanika’ Natural Diamond Collection For Festive Season

Kareena Kapoor Khan Fronts Heritage-Inspired Line Blending Tradition, Symbolism, and Modern Elegance

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Malabar Gold & Diamonds has introduced its latest natural diamond collection, Aanika, timed strategically around the festive buying season and anchored in themes of heritage, culture, and emotional storytelling.

The collection brings together a curated range of necklaces, earrings, bangles, and kadas, drawing inspiration from Indian temple architecture, sacred motifs, and geometric patterns. While rooted in tradition, the designs are crafted for contemporary wearability, reflecting evolving consumer preferences for jewellery that is both culturally meaningful and versatile.

Fronted by Kareena Kapoor Khan, the campaign continues the brand’s focus on celebrity-led storytelling to deepen engagement during key purchase periods. The collection is available across the brand’s global showroom network, ensuring wide accessibility.

From an industry standpoint, the launch underscores Malabar’s continued emphasis on natural diamonds, positioning them through heritage narratives and emotional value amid rising competition from lab-grown alternatives. By focusing on cultural relevance and symbolism, the brand aligns with a broader shift towards story-driven luxury consumption.

The timing of the launch around Akshaya Tritiya further strengthens its market impact, as the occasion remains a significant driver of jewellery purchases in India, associated with prosperity and long-term value.

To reinforce consumer confidence, the collection is supported by certified diamonds, along with buyback, exchange options, and lifetime maintenance services, ensuring both trust and long-term assurance for buyers.

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BrandBuzz

The Cut of a Champion- A limited edition Forevermark X SKY Diamond Pendant in collaboration with Suryakumar Yadav

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Forevermark Diamond Jewellery from the De Beers Group has unveiled the SKY × Forevermark Limited Edition Pendant in collaboration with Indian cricket star Suryakumar Yadav. Designed as a tribute to perseverance, excellence, and individuality, the exclusive collection brings together the worlds of fine jewellery and sport through a highly collectible design.

Inspired by cricket, the pendant features a distinctive bat-and-ball motif crafted in 14K gold and set with a Forevermark diamond. The reverse side carries a crisscross pattern along with the limited-edition numbering and Suryakumar Yadav’s laser-engraved signature, making each piece a unique collector’s item. Limited to just 25 individually numbered pieces worldwide, the pendant reflects the parallel journeys of natural diamonds and human achievement, both shaped over time through dedication, resilience, and precision.

Mallikarjuna Reddy Yarabolu, Managing Director, Forevermark, De Beers India Pvt. Ltd commented:

“At Forevermark Diamond Jewellery, we are constantly exploring meaningful ways to celebrate individuality, excellence, and authentic achievement. The SKY × Forevermark Limited Edition Pendant is a reflection of these values, bringing together the enduring beauty of a Forevermark diamond with the passion and precision that define cricket.

Our collaboration with Suryakumar Yadav is a tribute to those who value craftsmanship, rarity and the inspiring journey behind every milestone.”

Available in select finishes, including white gold, yellow gold with red ceramic, and black rhodium with black ceramic accents, the design balances contemporary aesthetics with fine craftsmanship. Each pendant showcases intricate detailing, baguette-set diamonds, and a halo-set Forevermark diamond at its centre. Adding to its exclusivity, every purchase of the limited-edition pendant will be accompanied by a cricket bat personally autographed by Suryakumar Yadav.

The SKY × Forevermark Diamond Jewellery Limited Edition Pendant is available through select Forevermark Diamond Jewellery boutiques and the brand’s e-commerce platform, subject to availability. The limited-edition collection is designed for collectors, cricket enthusiasts, and jewellery connoisseurs who appreciate rarity, craftsmanship and stories of achievement. 

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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