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Jewellery stands resilient amid U.S. retail slowdown

Despite tariffs, soaring gold prices, and shifting diamond dynamics, the U.S. fine jewelry sector enters 2026 with steady demand, strong holiday momentum and a leaner, more resilient base of retailers driving sustainable growth.

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Fine jewelry stands resilient amid wavering consumer sentiment, projecting gains through 2025 despite recession fears. U.S. sales surpassed $100 billion in 2024 and rose 5% in the first ten months of 2025.​

Post-pandemic surges persist, with independents driving 13% year-over-year growth in October 2025. National chains like Signet dominate, but smaller players posted monthly gains except February.​

A 50% tariff on Indian imports pressures margins, already thin in diamond processing, though retailers hold near 50% levels. Gold at $4,100/oz has not deterred luxury buyers viewing it as a value store.​

Store counts fell 13% since 2020 to 16,873 in Q2 2025, consolidating a resilient core. Holiday momentum signals sustained elevated sales into 2026, despite tariffs and lab-grown shifts.​

The industry may be generating healthy revenue, but fewer firms are carrying the load. For many insiders, this thinning of the competitive field is not necessarily negative; it leaves a more resilient core of operators capable of investing in security, staffing, and modern retail practices.

As jewelers head into the holiday season, the sector is closing 2025 on firmer footing than expected. Tariffs, gold prices and the ongoing reshaping of the diamond landscape—particularly the role of lab-grown stones—will dominate the conversation early in 2026. Yet overall sentiment remains cautiously optimistic: sales appear sustainable at the elevated levels established over the past five years, even if fewer jewelers stand ready to benefit from them.

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Precious Metals Bounce Back As Iran Ceasefire Hopes Rise, But Fed Rate Fears Loom: AUGMONT BULLION REPORT

Gold Remains Under Short-Term Pressure From Expectations Of Fed Tightening and A Strong Dollar. However, Investor Positioning In Gold Looks Relatively Light After Months Of ETF Outflows,

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Price Movement – Gold has bounced back from its key support levels near $3960, and Silver has recovered from $55, after an Iranian official reportedly received a proposal for a 10-day ceasefire. The continuing US-Iran standoff has kept investors worried about energy-driven inflation and the possibility of further rate hikes. Markets are now pricing in an 83% chance of a US rate hike in December, up sharply from 73% just a week earlier, based on the CME FedWatch tool.

Geopolitical Tensions – Despite the Houthis announcing fresh military action, both Tehran and Washington appear keen to restart talks and stop the escalating attacks that have nearly destroyed a fragile interim agreement reached last month. A senior Iranian official told Reuters on Monday that mediators had proposed a 10-day ceasefire, aimed at rescuing the interim deal and eventually leading to a lasting peace agreement.

Macro-Economic Signals – Gold remains under short-term pressure from expectations of Fed tightening and a strong dollar. However, investor positioning in gold looks relatively light after months of ETF outflows, meaning further price drops may be limited. Strong physical demand, especially from China, along with continued central bank buying, is providing solid support to the gold market.

Technical Triggers

If Gold fails to hold above $4,000 (~Rs 1,41,000), it could slide further to $3,900 (~Rs 1,38,000). But if it manages to stay above $4,200, a fresh rally could take it toward $4,500 (~Rs 1,55,000).

For Silver, a strong move above $63 (~Rs 2,35,000) could push prices toward $70–71 (~Rs 2,51,000–2,55,000). On the other hand, a fall below $55 (~Rs 2,14,000) may drag it down to $50 (~Rs 2,00,000).

Support and Resistance

International Gold Support Level
International Gold Resistance Level
Domestic Gold Support Level
Domestic Gold Resistance Level
: $3900/oz
: $4160/oz  
: Rs 137,000/10 gm
: Rs 147,000/10 gm
International Silver Support Level
International Silver Resistance Level
Domestic Silver Support Level
Domestic Silver Resistance Level
: $55/oz
: $63/oz  
: Rs 214,000/kg
: Rs 235,000/kg
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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