National News
Jewellers To Be Roped Into Drive GMS
The Goal Is To Make The Scheme Accessible, Trustworthy, And Widely Accepted.
For years, the government’s Gold Monetisation Scheme (GMS)—a program designed to let citizens deposit their idle gold and earn interest on it—has been, well, a bit of a flop. It lacked the personal touch.
To fix this, policymakers are pulling a new card from their deck: bringing local jewellers into the loop. Instead of forcing people to deal with intimidating banking paperwork, the government wants to leverage the trusted relationship you have with your neighbourhood jeweller.
For the first time ever, jewellers will be authorized to help mobilize household gold.
The goal is to make the scheme accessible, trustworthy, and widely accepted. This strategy is moving fast for a couple of major reasons:
Sky-High Prices: Gold prices have been soaring, and combined with high import duties, local jewellery demand is feeling the squeeze.
The Festive Rush: The festive season is right around the corner. If the government can tap into domestic idle gold before the shopping spree starts, it can significantly reduce its reliance on foreign bullion.
High-level talks between senior ministers, the Reserve Bank of India (RBI), and industry leaders have been wrapping up over the last few weeks. Word on the street is that the revamped, jeweller-friendly scheme will officially launch this August.
National News
Limelight Lab Grown Diamonds Launches Powermark At IMA Hyderabad’s 87th Foundation Day Celebrations
Powermark Is Envisioned As A Symbol Of Professional Identity and Pride, With The collection Comprising Specially Designed Diamond Brooches Dedicated To Professions That Carry Immense Responsibility and Social Impact
Limelight Lab Grown Diamonds, India’s largest lab grown diamond jewellery brand, unveiled Powermark, its exclusive collection of diamond brooches created to celebrate the pride, dedication and achievements of professionals including Doctors, Chartered Accountants and Lawyers, at the 87th Foundation Day Celebrations of the Indian Medical Association (IMA), Hyderabad City Branch.
The launch, held at Temple View Hall, Hotel Abode, Lakdikapul, Hyderabad, brought together distinguished members of the medical fraternity and senior IMA leadership, including Padma Shri Dr. P. Hanumantha Rao, renowned Developmental Pediatrician, Rehabilitation Pediatrician and Rehabilitation Psychologist, who attended as the Guest of Honour, and Dr. Anil Kumar J. Nayak, National President, IMA HQS, who attended as the Chief Guest, along with several senior IMA office bearers and other eminent dignitaries.
Powermark is envisioned as a symbol of professional identity and pride, with the collection comprising specially designed diamond brooches dedicated to professions that carry immense responsibility and social impact. The collection celebrates the journey behind professional titles and the commitment, perseverance and expertise that define them.
Speaking on the occasion, Pooja Madhavan, Founder & Managing Director, Limelight Lab Grown Diamonds, said:

“Powermark is our way of recognising the people behind the professions we deeply respect. A professional title represents years of discipline, learning, sacrifice and service, and we wanted to create something that allows individuals to wear that pride. Launching Powermark at the IMA Hyderabad City Branch’s Foundation Day is particularly meaningful as we begin this journey by celebrating the medical fraternity and the immense contribution doctors make to society.”
Dr. Sai Ram Chinthamadaka, Hon. Secretary & Ex-President, IMA said:
“Powermark is a beautiful tribute to the medical fraternity. It acknowledges the years of discipline, sacrifice and service that go behind earning the title of a doctor. It was truly special to witness Powermark being launched at IMA Hyderabad’s 87th Foundation Day. Limelight has created something truly meaningful in the form of a diamond-studded brooch that represents our journey, achievements and identity, while also ensuring instant recognition of the profession we proudly belong to. I haven’t seen anything quite like this before.”

The launch also reinforces Limelight’s focus on creating contemporary jewellery that goes beyond adornment to carry meaning, identity and personal stories. With lab grown diamonds at its core, Powermark brings together the symbolism of professional achievement with modern diamond jewellery design.
The 87th Foundation Day programme included the IMA prayer, flag salutation, addresses by senior IMA leaders, the release of the IMA Hyderabad City Branch news bulletin and other commemorative activities, culminating in the Powermark launch ceremony.
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