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Jewellers To Be Roped Into Drive GMS

The Goal Is To Make The Scheme Accessible, Trustworthy, And Widely Accepted.

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For years, the government’s Gold Monetisation Scheme (GMS)—a program designed to let citizens deposit their idle gold and earn interest on it—has been, well, a bit of a flop. It lacked the personal touch.

To fix this, policymakers are pulling a new card from their deck: bringing local jewellers into the loop. Instead of forcing people to deal with intimidating banking paperwork, the government wants to leverage the trusted relationship you have with your neighbourhood jeweller.

For the first time ever, jewellers will be authorized to help mobilize household gold.

The goal is to make the scheme accessible, trustworthy, and widely accepted. This strategy is moving fast for a couple of major reasons:

Sky-High Prices: Gold prices have been soaring, and combined with high import duties, local jewellery demand is feeling the squeeze.

The Festive Rush: The festive season is right around the corner. If the government can tap into domestic idle gold before the shopping spree starts, it can significantly reduce its reliance on foreign bullion.

High-level talks between senior ministers, the Reserve Bank of India (RBI), and industry leaders have been wrapping up over the last few weeks. Word on the street is that the revamped, jeweller-friendly scheme will officially launch this August.

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National News

Palmonas Unveils The Palmonas X Tanya Ghavri Collection

New Campaign Film Launched Featuring Actor and Co-Founder Shraddha Kapoor Alongside Celebrity Stylist Tanya Ghavri

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Palmonas brings its latest collaboration, the Palmonas x Tanya Ghavri collection, to life with a new campaign film featuring actor and Co-Founder Shraddha Kapoor alongside celebrity stylist Tanya Ghavri.

The campaign captures the duo in a playful styling session, exploring the collection through Tanya’s signature approach to layering, stacking and statement-making jewellery.

The campaign film follows Shraddha as she gets styled by Tanya in pieces from the collection, with the two discussing their approach to jewellery and the growing “jewellery maxxing” trend. From layering necklaces and stacking rings to mixing statement pieces with delicate designs, Tanya experiments with different combinations to show how jewellery can become the defining element of a look.

The conversation between Shraddha and Tanya adds a candid and playful dimension to the campaign, as they explore the idea of wearing more jewellery and making different pieces work together. Rather than following a single styling formula, the film embraces experimentation, with different silhouettes, proportions and textures coming together to create looks that feel personal.

The Palmonas x Tanya Ghavri collection is available for a limited time, only until 30 October. The campaign invites jewellery lovers to explore Tanya’s edit and experiment with their own take on jewellery maxxing before the collection is no longer available.

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