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Palmonas Unveils The Palmonas X Tanya Ghavri Collection

New Campaign Film Launched Featuring Actor and Co-Founder Shraddha Kapoor Alongside Celebrity Stylist Tanya Ghavri

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Palmonas brings its latest collaboration, the Palmonas x Tanya Ghavri collection, to life with a new campaign film featuring actor and Co-Founder Shraddha Kapoor alongside celebrity stylist Tanya Ghavri.

The campaign captures the duo in a playful styling session, exploring the collection through Tanya’s signature approach to layering, stacking and statement-making jewellery.

The campaign film follows Shraddha as she gets styled by Tanya in pieces from the collection, with the two discussing their approach to jewellery and the growing “jewellery maxxing” trend. From layering necklaces and stacking rings to mixing statement pieces with delicate designs, Tanya experiments with different combinations to show how jewellery can become the defining element of a look.

The conversation between Shraddha and Tanya adds a candid and playful dimension to the campaign, as they explore the idea of wearing more jewellery and making different pieces work together. Rather than following a single styling formula, the film embraces experimentation, with different silhouettes, proportions and textures coming together to create looks that feel personal.

The Palmonas x Tanya Ghavri collection is available for a limited time, only until 30 October. The campaign invites jewellery lovers to explore Tanya’s edit and experiment with their own take on jewellery maxxing before the collection is no longer available.

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National News

Precious Metals Prices Remain Broadly Steady

​Physical Demand In The World’s Second-Largest Gold-Consuming Nation Is Expected To Pick Up In The Coming Weeks Ahead Of The Durga Puja

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Indian retail gold and silver prices remained broadly steady on Saturday, showing limited movement across major domestic markets as national financial exchanges remained closed for the weekend.

​Spot trading on the Multi Commodity Exchange of India (MCX) was shut on Saturday following Friday’s holiday for Gandhi Jayanti. Based on Thursday’s last settlement level, gold held firm above 149,000 rupees per 10 grams, maintaining elevated ground despite easing slightly in recent sessions.

​Retail 24-karat gold traded at 150,550 rupees per 10 grams on Saturday, while 22-karat gold—the standard benchmark for jewellery fabrication—stood at 138,004 rupees per 10 grams. Fine silver (999 purity) quoted at 226,590 rupees per kilogram,

​Physical demand in the world’s second-largest gold-consuming nation is expected to pick up in the coming weeks ahead of the Durga Puja festival, a key period on the domestic retail calendar when bullion purchases typically surge.

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