DiamondBuzz
Jewelers of America Introduces new diamond sales tool
Counter Intelligence: Just the Facts about Natural & LGDs brochures highlight natural and lab-grown diamond facts

Jewelers of America (JA), the national trade association for businesses in the fine jewelry marketplace, has launched a new sales tool designed to help retail jewelry store associates confidently present natural and lab-grown diamond facts to customers. The new resource, titled “Counter Intelligence: Just the Facts about Natural & Lab-Grown Diamonds”, is a comprehensive guide that provides sales associates with unbiased, credible information about both types of diamonds, enhancing the customer buying experience.
This full-color, laminated brochure is designed to be a valuable reference tool for jewelry store counters, offering clear, objective information about the differences and similarities between natural and lab-grown diamonds. The Counter Intelligence guide, sponsored by Synchrony, equips retail staff with the knowledge they need to help customers make informed decisions based on their personal preferences and values.

“We recognize the importance of empowering our members with the tools they need to serve their customers with confidence,” says Regina Ciarleglio, Director of Membership at Jewelers of America. “The Counter Intelligence guide was created from feedback we received from jewelers who were seeking an effective way to present unbiased and factual information on natural and lab-grown diamonds. This resource is designed to enhance the customer experience by providing clear, accurate information that helps both the associate and the customer make informed, meaningful decisions.”
One copy will be mailed to each JA Member store, with up to 10 copies available per store. The content includes details about how diamond options differ, understanding value, the importance of appraisals, a diamond’s journey, and the environmental impact of diamonds. The brochure provides a clear and objective explanation of the key distinctions between natural and lab-grown diamonds, helping retailers create trust with their customers and ensure they make well-informed purchasing choices.
In addition to the main brochure, Jewelers of America is offering a reformatted, convenient 5.5” x 8.5” folded version titled “What You Should Know About Natural & Lab-Grown Diamonds: Just the Facts”, which can be distributed to customers directly.
Jewelers of America members can now pre-order bulk copies of the guide, available in packs of 50 for $49.99. Pre-orders are open online until March 31, 2025, and brochures will begin shipping in April.

DiamondBuzz
PM Modi arrives in Namibia; India seeks direct access to diamond reserves
Prime Minister Narendra Modi is visiting Namibia as part of his five-country outreach tour. Namibia, rich in minerals such as uranium and diamonds, holds strategic importance for India

Prime Minister Narendra Modi is visiting Namibia as part of his five-country outreach tour. Namibia, rich in minerals such as uranium and diamonds, holds strategic importance for India.
Modi is visiting Namibia at the invitation of President Nandi-Ndaitwah, the Ministry of External Affairs (MEA) said in a press release in New Delhi ahead of Modi’s five-nation tour to Ghana, Trinidad & Tobago, Argentina, Brazil and Namibia.During his visit, the prime minister will hold bilateral talks with President Nandi-Ndaitwah.
Namibia has the world’s richest known marine diamond deposits, estimated at over 80 million carats. Currently, Namibia’s rough diamonds reach India indirectly through hubs like London and Antwerp. During this visit, PM Modi is expected to explore ways to establish more direct diamond trade links between the two countries.
India has invested more than $ 800 million (about ₹ 6,600 crores) in Namibia in many sectors including mining, manufacturing, diamond processing and services.Apart from diamonds, cobalt, lithium and rare earth elements and minerals are found in Namibia, which are important for India to move towards clean energy.
Bilateral trade has shown strong growth. In 2022-23, trade stood at $278 million, with India’s exports at $240 million. From April to November 2023, two-way trade surged by 178%, reaching $654 million. India’s exports totaled $418 million, while imports from Namibia were $235 million.
DiamondBuzz
Fancy Colour Diamond prices soar 205% since 2005 amid growing luxury demand, Says NDC
Prices for fancy colour diamonds have surged by an impressive 205% since 2005, according to a new report by the Natural Diamond Council (NDC), in collaboration with Choron Group and the Fancy Color Research Foundation (FCRF).

These exceptionally rare gems—known for their vivid hues of pink, blue, yellow, green, and red—now rank among the most sought-after and resilient assets in the natural diamond market.
Representing just 0.01% of all natural diamonds mined, fancy colour diamonds have captured growing interest from collectors, luxury jewellery houses, and investors. Data from the FCRF shows that pink diamonds have skyrocketed in value by nearly 394% over the past two decades, while blue diamonds have risen by over 240%, and yellow diamonds by almost 50%. Overall, fancy colour diamonds have posted a compound annual growth rate (CAGR) of 5.7%.
Once considered a niche category, these vibrant stones now feature prominently in high-profile auctions and luxury jewellery collections. Recent standout sales include the 10.03-carat Mediterranean Blue diamond, which fetched $21.4 million at Sotheby’s Geneva—more than $2.1 million per carat—and the historic 10.38-carat Marie-Thérèse Pink, sold at Christie’s New York for nearly $14 million.
Auction houses are increasingly showcasing a broader selection of fancy colour diamonds, driven by both aesthetic allure and their perceived long-term investment value, especially in today’s uncertain economic climate.
Supply remains extremely limited, with fancy colour diamonds mined in only a few regions globally—such as Canada, Botswana, South Africa, Sierra Leone, and the now-closed Argyle mine in Australia—adding to their exclusivity.
As luxury consumers place greater emphasis on rarity, provenance, and artistry, fancy colour diamonds are expected to maintain their prominence. With upcoming events like Paris Haute Couture Week, these extraordinary gems are poised to continue leading trends in high jewellery, elite auctions, and alternative investments.
DiamondBuzz
ALROSA’s Severalmaz ramps up output as Karpinsky-2 diamond pipe enters development
Russian diamond giant ALROSA has begun full-scale development of the Karpinsky-2 kimberlite pipe at the M.V. Lomonosov diamond field in the Arkhangelsk region, marking a major step forward for its local subsidiary, Severalmaz. Karpinsky-2 becomes the third active pipe at the site, alongside the existing Arkhangelsk and Karpinsky-1 operations.

Karpinsky-2 holds more than 40 million tonnes of diamond-bearing ore and was first evaluated in 2018 through pilot mining operations, which confirmed its commercial viability. Preparatory work for full development began earlier this year, and the project officially moved into the design phase during a recent visit by ALROSA CEO Pavel Marinychev.
Marinychev, who personally launched the design stage, also assessed Severalmaz’s performance for 2025 during his visit. In the first five months of the year, the company surpassed its ore extraction targets and improved operational efficiency, resulting in a 9.4% increase in ore processing. These gains translated into the production of more than 1.2 million carats of rough diamonds.
The CEO also reviewed progress on a new water recycling system at the Lomonosov processing plant and emphasized the importance of completing a gym facility for workers at the shift village by year-end, highlighting the company’s focus on both sustainability and employee well-being.
“I am sure that the work of the Severalmaz team will drive the enterprise’s continued growth. We remain committed to providing safe working conditions and contributing to the development of the Arkhangelsk region,” Marinychev stated.
ALROSA, which produces about 30% of the world’s diamonds and 90% of Russia’s output, reported production of 33 million carats in 2024. The company’s proven reserves exceed 1 billion carats, solidifying its position as the global leader in diamond mining.
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