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Jewelers of America Appoints Matthew Rosenheim as New Chair, Announces Fresh Leadership Team

President of Tiny Jewel Box to lead JA’s renewed executive committee, with focus on strengthening industry collaboration and advocacy.

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Jewelers of America (JA) has appointed Matthew Rosenheim, president of Tiny Jewel Box, as its new chair following elections held last week. The announcement was made Monday after the organization’s annual general meeting (AGM) on October 27 and subsequent board meeting on October 28.

Steve Padis of Padis Jewelry has been named chair-elect, positioning him to succeed Rosenheim in the next term. “As chair, my goal is to give back to the industry that has given me so much — to listen, to lead with heart, and to ensure that Jewelers of America continues to support and uplift everyone who makes jewelry such a meaningful part of people’s lives,” said Matthew Rosenheim.

The newly formed executive committee includes Elise Greenberg of Greenberg’s Jewelers and Karen Goracke of Borsheims as vice chairs; Steve Velasquez of Madison Jewelers as treasurer; Tobey Ritchie of Harry Ritchie’s Jewelers as secretary; and Coleman Clark of B.C. Clark Jewelers as immediate past chair.

JA also welcomed several new board members: John Carter of Jack Lewis Jewelers, Krista Peterson of Jewelers Mutual, Alex Stuller of Gemvision, Scott Udell of London Jewelers, and Ulrich Wohn of Shinola.

The board of directors plays a pivotal role in guiding Jewelers of America’s strategic vision and industry initiatives. With its refreshed leadership, JA aims to strengthen member engagement, promote responsible business practices, and advocate for the continued growth and innovation of the U.S. jewellery industry.

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Appoinment

Rahul Desai Appointed as Honorary Education Director of the Lab-Grown Diamond & Jewellery Promotion Council (LGDJPC)

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The Lab-Grown Diamond & Jewellery Promotion Council (LGDJPC) has appointed Mr. Rahul Desai, Managing Director and CEO of the International Institute of Gemology (IIG), as its Honorary Education Director. The appointment marks a significant step towards strengthening education, transparency, and knowledge-sharing within the rapidly evolving diamond landscape.

As one of India’s foremost voices in gem and jewellery education, Rahul Desai has long championed the idea that learning should not merely follow industry change, it should lead it. In his new honorary role, he will work closely with the Council to design and guide educational frameworks that enhance understanding of lab-grown diamonds (LGDs) through research, skill-building, and open dialogue.

The Lab-Grown Diamond & Jewellery Promotion Council, a not-for-profit organization, represents the interests of growers and traders in the lab-grown diamond ecosystem. However, its broader vision extends beyond advocacy, it aims to promote informed coexistence and consumer trust across the diamond industry.

“Education brings neutrality, and neutrality builds trust,” said Rahul Desai, reflecting on his appointment. “My goal in this role is to create more informed, transparent, and skill-oriented discussions around lab-grown diamonds, where knowledge, and not perception, drives understanding. The focus will remain on building clarity across the value chain, so every stakeholder can engage with confidence, respect, and well-defined product knowledge. Education should not take sides; it should illuminate them.”

Under his leadership, the educational initiatives of the Council will aim to create a more transparent dialogue between all stakeholders: manufacturers, retailers, and educators, focusing on defining standards, improving product knowledge, and nurturing next-generation talent.

Commenting on the appointment, Shashikant D. Shah, Chairman of the LGDJPC, said, Rahul Desai represents the best of both worlds, deep academic insight and real-world industry understanding. His appointment reflects our commitment towards elevating the discourse around lab-grown diamonds through credible, unbiased education. We believe his leadership will help create a more informed and confident ecosystem, where both natural and lab-grown segments can grow with respect and understanding.

This collaboration between LGDJPC and IIG is based on a shared belief: that education is the foundation on which innovation, ethics, and growth in the diamond industry must stand.

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