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Jewelbox to Triple Retail Presence with 30 Stores by Year-End, Eyes Rs 150 Cr Revenue Surge

Lab-grown diamond brand Jewelbox expands into new cities including Mumbai and Hyderabad, blending tech-powered experiences with in-store engagement as part of its ‘phygital’ strategy.

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Lab-grown diamond brand Jewelbox is set to significantly expand its retail footprint, aiming to open a total of 30 brick-and-mortar stores by the end of the year, up from its current eight outlets across major metros like Delhi, Bengaluru, Chennai, and Kolkata.

The expansion is part of Jewelbox’s broader ‘phygital’ strategy, which blends in-store retail with digital innovations like AI-enabled virtual try-ons and smart recommendation engines. While online channels contribute around 30% to revenue, the company notes that its physical stores see much higher conversion rates, with some outlets crossing 60% in-store conversions.

Founded with the mission to make diamonds more affordable and accessible, Jewelbox offers price points starting at Rs 10,000, catering particularly to first-time diamond buyers. Its current catalogue features over 3,500 SKUs, with 200 new designs launched monthly to drive frequent footfall and repeat purchases.

Operating at an annual revenue run rate of Rs 40 crore, the brand is projecting growth to Rs 150 crore by next year. Kochar emphasized that the expansion is rooted in profitable and sustainable scaling. Recent product additions include colourful stone-set earrings, according to updates on the brand’s official Facebook page.

Jewelbox’s strategic blend of tech-forward retail and curated in-store experiences positions it as a rising player in India’s evolving diamond jewelry market.

The brand will soon enter Noida, Ludhiana, Mumbai, and Hyderabad, while strengthening its presence in Delhi-NCR and Bengaluru, according to co-founder Vidita Kochar. “After two years, we knew our model was scalable in a plug-and-play fashion,” Kochar shared with the Indian Retailer Bureau.

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BrandBuzz

Mavitrra Launches “The Amara Collection” – A Timeless Celebration of Bridal Grandeur and Festive Luxury

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Mavitrra, the elegant and stylistically unique and masterfully crafted bespoke diamond jewellery brand, has just come up with its latest creation this Diwali season. The Amara Collection, an alluring and timeless luxury bridal and festive jewellery collection that stays radiant and adds value to your wardrobe for the coming years.

“The Amara Collection” defines the beauty and sophistication of a lifetime, with pieces that are impeccably designed using natural diamonds and hallmark white and yellow gold. Each piece honours the glory of Indian celebrations and the opulence of bridal extravagance, combining ageless charm with modern artistry.

The idea of “Shining Beyond Time” has been the core of designing the collection, representing the concept in all the jewellery pieces.  This is a collection of timeless masterpieces ranging from elegant diamond bangles and statement bridal rings to delicate yet grandeur evoking Lotus Earrings, all crafted in exquisite yellow and white gold. The essence of Mavitrra’s concept of artwear serving as a medium of expressing one’s unique personality and feelings is there in every intricate ornament.

“The beautiful, Amara collection is a nod to the spirit of the contemporary Indian woman, the bright, the strong and the timeless one,” states Bindu Sharma, the Founder and Creative Director of Mavitrra. She adds, “Every piece epitomises elegance, history, going far beyond ongoing fashion.”

Mavitrra specialises in custom-tailored luxury and blends proven manufacturing techniques with the highest quality inputs and a qualitative design to produce not merely luxurious jewellery but significant ones. From the custom bridal sets to the singular heirloom designs, each creative work is backed up by a certificate of excellence and made to perfection by hand of the master artisans.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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