GlamBuzz
Jemimah Rodrigues and Nithyashree Venkataramanan reveal their must have’s from Platinum Evara’s latest collection
In today’s world, young women are redefining strength, celebrating their unique journeys, and embracing every facet of their identity with pride. They are crafting their own stories, setting their own standards, and marking each milestone on their path. In the latest campaign for Platinum EVARA, Jemimah Rodrigues and Nithyashree Venkataramanan shine as they share their top platinum jewellery picks for the season. Jemimah, the dynamic star of the Indian Women’s Cricket Team, and Nithyashree, the gifted musical prodigy from Tamil Nadu, embody the essence of self-discovery and personal growth.
Their choices from the Platinum Evara collection reflect not just style, but a celebration of their unique journeys and personal milestones. Each piece of platinum jewellery becomes a powerful symbol of their achievements, emotional revelations, and the triumphs that have shaped their paths. For Jemimah and Nithyashree, choosing these statement pieces is an expression of their individuality and authenticity.
Jemimah Rodrigues and Nithyashree Venkataramanan pick Platinum, a metal born from the stars and renowned for its rarity, as their metal of choice for its exceptional durability, purity, and naturally white sheen that never fades. With its unmatched strength and eternal elegance, platinum perfectly complements their distinctive styles and milestones
Draw inspiration from Jemimah & Nithyashree’s top platinum jewellery picks from the Platinum Evara collection to enhance your style and celebrate your unique identity
Jemimah’s top three picks from Platinum EVARA –
Platinum Drops Necklace
Like a mesmerizing dance, this platinum necklace showcases a cluster of free-flowing drop-shaped motifs studded with diamonds. These free-flowing raindrops symbolize the hope and optimism with which you look at life, embracing each aspect of what it offers you with open arms. Crafted in 95% pure platinum, found in limited quantities and in select locations across the world, this is a precious metal that’s undeniably rare.
The Platinum Buds Bracelet
Crafted with a series of delicate platinum buds gracefully lining its length, this sleek bracelet symbolizes your growth and how you’ve flourished over time. Cast in 95% pure platinum, a naturally white metal that stays true to itself, making it truly rare, it’s an ode to your unique abilities that are so precious and help craft your unique story.
Platinum Bold & Beautiful Necklace
Platinum links hold a unique multi-faceted form at the heart of this one-of-a-kind stunner. Crafted in a metal found in limited quantities around the world, platinum is exquisite and rare. The statement motifs represent the bold decisions you make as you navigate through your story, celebrating each one without hesitation.
Nithyashree’s top three picks from Platinum EVARA –
Platinum Graceful Rectangular Drops Earrings
These gorgeous earrings are a symphony of captivating rectangular motifs. Seamlessly intertwined and designed to sway rhythmically, they symbolize your many facets, that you discover, embrace and love because they are what makes you unique. It’s what steers you on your extraordinary path of becoming yourself. Crafted in pure platinum that’s found only in select locations worldwide, making it truly rare, this Platinum Evara speaks of your one-of-a-kind gifts that you love to wear with pride.
Platinum Mosaic Medley Necklace
A mosaic of triangular facets with a play of versatile patterns, makes for a contemporary centerpiece in this platinum necklace. Its varied textures echo the many facets of your personality, each bringing you joy and making you truly unique. Cast in 95% pure platinum, embossed with the Pt950 mark – one of the highest standards of purity in precious jewellery, it’s a metal that’s truly one of a kind. Just like you.
Platinum Precious Pellets Bracelet
This sleek platinum bracelet features delicately intertwined links anchored by a striking pellet centerpiece. A beautiful reminder of all that keeps you anchored and makes you – you. Crafted in 95% pure platinum, a naturally white metal whose colour never changes, it’s a precious metal that is truly one of a kind, mirroring just how unique you are.
GlamBuzz
Rokde Jewellers Unveils Its Biggest-Ever Brand Transformation; Announces New Identity, Ritesh & Genelia As Brand Ambassadors, Major Expansion Plans
124-Year-Old Jewellery House Enters A New Era With Affordable Gold Pricing, Vidarbha’s Largest 18KT Collection, Digital Initiatives, 12-Showroom Expansion, New Luxury Offerings and A Nationwide Growth Vision
Rokde Jewellers, one of Maharashtra’s most trusted and legacy jewellery brands, has unveiled the most significant transformation in its 124-year history, marking the beginning of a bold new chapter that blends its rich heritage with a future-focused vision.
At a press conference attended by the company’s leadership, including Mr. Bhaiyaji Rokde (Promoter), Mrs. Vandana Bhaiyaji Rokde (Promoter), Mr. Rajesh Bhaiyaji Rokde (Managing Director), Mr. Sarang Bhaiyaji Rokde (Director), Mr. Paras Rajesh Rokde (Director), Mrs. Anamika Rajesh Rokde (Promoter), Mrs. Sanskriti Sarang Rokde (Promoter), Mr. Amey Karwarkar (General Manager) and CA Arvind Inani (Chief Financial Officer), the company announced a comprehensive transformation encompassing branding, customer offerings, retail expansion, digital innovation and long-term national and international growth plans.
“This is not merely a new logo or a refreshed identity—it is the beginning of an entirely new chapter,” the company stated, reaffirming its commitment to preserving the values of purity, transparency, craftsmanship and customer trust while evolving to meet the aspirations of the next generation.
A Legacy Reinvented for the Next Century
With a legacy spanning 124+ years and five generations, Rokde Jewellers has built enduring relationships with customers across Vidarbha. Its newly unveiled brand identity reflects the perfect balance between heritage and modernity, positioning the company for the next century without compromising the principles that have defined the brand for over a century.
Ritesh & Genelia Deshmukh Join as Brand Ambassadors
As part of its rebranding exercise, Rokde Jewellers announced celebrated actors Ritesh Deshmukh and Genelia Deshmukh as its official Brand Ambassadors.
Popularly known as “Maharashtra che Bhau ani Vahini,” the couple embodies values of trust, family, simplicity and modern aspirations, making them an ideal representation of the brand’s philosophy and its commitment to connecting with customers across generations.
Making Gold Jewellery More Affordable
Responding to the challenges posed by rising gold prices, Rokde Jewellers has restructured its backend operations to make jewellery more accessible without compromising on quality.
The company announced that making charges on certified hallmarked 22KT gold jewellery will now start from just 5% onwards, reinforcing its promise of affordability while maintaining the highest standards of purity and craftsmanship.
Vidarbha’s Largest 18KT Gold Jewellery Collection
Recognising changing consumer preferences, Rokde Jewellers is launching one of Vidarbha’s largest collections of 18KT plain gold jewellery.
Designed for today’s informed buyers, the collection focuses on jewellery that is lighter, stronger, more affordable and ideal for everyday wear, catering to customers seeking smart and value-driven purchases.
Six New Jewellery & Gold Investment Plans
To make jewellery buying and investing more convenient, Rokde Jewellers introduced six customer-centric investment and savings plans, including:
- One-Time Investment Plans
- Monthly Savings Plans
- Gold Accumulation Plans
- Diamond Purchase Plans
- Jewellery Purchase Plans
- 24KT Gold Investment Plans
Each plan has been designed to offer greater flexibility and exclusive benefits for customers planning future purchases.
A Major Push into Diamond, Polki & Bridal Luxury
The company also announced one of its largest-ever investments in Diamond, Polki and Bridal Jewellery.
By January 2027, customers can expect exclusive collections featuring:
- Rare Diamond Masterpieces
- Exclusive Polki Creations
- Signature Bridal Collections
- Limited Edition Designer Jewellery
- High Jewellery
The objective is to establish Rokde Jewellers as a premier destination for luxury jewellery and bridal collections in the region.
Digital Transformation with E-Commerce & Mobile App
Taking its customer experience online, Rokde Jewellers will soon launch its e-commerce platform, enabling customers to browse thousands of jewellery designs before visiting a showroom.
The company also announced a dedicated mobile application, which will allow customers to purchase Digital Gold and seamlessly enroll in, manage and track its six jewellery savings plans.
Largest Retail Expansion in Company History
Currently operating eight showrooms across Nagpur, Bhandara and Gondia, Rokde Jewellers is set to expand to 12 showrooms within the next three months.
The four upcoming flagship stores include:
- Itwari (Nagpur) – Second showroom
- Gadchiroli
- Chandrapur – Planned to be the largest jewellery showroom in Vidarbha
- Yavatmal – Planned to be the largest jewellery showroom in the city
Expansion Across India and International Markets
Beyond Vidarbha, the company has outlined an ambitious expansion roadmap covering Maharashtra, Madhya Pradesh and Chhattisgarh, with proposed stores in:
Amravati, Nashik, Nanded, Chhatrapati Sambhajinagar, Bhilai, Chhindwara, Navi Mumbai, Thane and Pune.
Rokde Jewellers also confirmed that groundwork has begun for its international expansion, signalling its intent to take the brand to global markets.
36 Jewellery Exhibitions Across Maharashtra
To strengthen customer outreach, the company will organise 36 Business-to-Consumer jewellery exhibitions across Maharashtra, bringing exclusive collections and attractive offers directly to cities where it is yet to establish permanent retail outlets.
Introducing India’s First Stress-Free Gemstone Buying Experience
In a first-of-its-kind initiative, Rokde Jewellers will introduce a 21-day trial period on certified precious astrological gemstones, allowing customers to experience their gemstones before making a final purchase decision.
The initiative is aimed at enhancing confidence, transparency and trust in gemstone purchases.
Three New Jewellery Brands for the Next Generation
Over the next six months, Rokde Jewellers will launch three new sub-brands, each tailored to the evolving tastes of younger consumers.
The new brands will focus on individuality, creativity, self-expression and contemporary lifestyles, reflecting the changing role of jewellery beyond weddings and festive occasions.
Commitment to Trust Remains Unchanged
Despite its transformation, Rokde Jewellers reaffirmed that its core values remain firmly intact.
The company reiterated its commitment to:
- Complete Transparency
- Ethical Business Practices
- Certified Quality Products
- Fair Pricing
- Exceptional Customer Experience
- Best-in-Class After-Sales Service
- Unmatched Variety
- Honest Relationships Built on Trust
Summing up the transformation, the company said its greatest asset is not its gold or diamonds, but the trust of millions of families who have placed their faith in Rokde Jewellers for more than 124 years—a legacy it remains committed to preserving while building the future of the brand.
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