BrandBuzz
JCPenney announces the ultimate Valentine’s Day “Ex-Change”
This Valentine’s Day, JCPenney is giving “baggage” a brilliant makeover. On Saturday, Feb. 14, the iconic retailer invites shoppers to trade in the ghosts of relationships past for a fresh start during The JCPenney Ex-Change.
For two hours only, customers can visit select JCPenney locations to hand over a piece of jewelry gifted by an ex-partner. In return, they’ll walk away with a brand-new ½-carat lab-grown diamond necklace set in 14k yellow gold over silver—completely free of charge and, most importantly, free of any awkward memories.
In a press release JCPenney says: Shoppers are invited to bring in a once-loved treasure and exchange it – flat trade, zero guilt, zero extra cost, zero questions asked – for a fresh start.
Valentine’s Day is traditionally about “forever,” but JCPenney knows that sometimes “forever” has an expiration date. Instead of letting old gifts gather dust in a drawer, the Ex-Change offers a guilt-free way to upgrade your jewelry box and your vibe.
The event is a one-day-only sprint for the first lucky shoppers who arrive at participating locations: Mark your calendars for Saturday, Feb. 14, 2026, as this exclusive one-day event takes place from 1:00 p.m. to 3:00 p.m. local time at select JCPenney locations nationwide. Since supplies are limited, the “Ex-Change” operates on a first-come, first-served basis: the flagship store in Garden City, N.Y., will welcome the first 100 customers to claim their new necklace, while all other participating locations will be prepared to host the first 50 eligible shoppers.
The featured trade-in piece is a stunning ½-carat lab-grown diamond. Lab-grown diamonds are physically, chemically, and optically identical to mined diamonds, offering a sustainable and modern way to celebrate self-love this February.
BrandBuzz
KISNA Launches Vienna Collection Ahead Of The Wedding Season, Expanding Its Premium Natural Diamond Jewellery Portfolio
The Collection Features 62 Natural Diamond Jewellery Designs Across Rings, Earrings, Pendants, Necklaces and Men’s Rings In 14KT and 18KT Gold
KISNA Diamond and Gold Jewellery, one of India’s foremost jewellery brands, has announced the launch of its Vienna Collection ahead of the upcoming wedding season. Comprising 62 natural diamond jewellery designs, the collection caters to occasions including engagements, weddings, anniversaries and gifting, as well as self-purchase.
Crafted in 14KT and 18KT gold, the collection is available in yellow, rose and white gold variants. The 14KT range has an average selling price of Rs 93,927, while the 18KT range has an average selling price of Rs 1,07,969, offering customers a choice across price points within KISNA’s premium natural diamond jewellery portfolio.
Inspired by graceful European flower vines, the Vienna Collection translates floral forms into contemporary jewellery. Innovative craftsmanship and diamond settings are designed to enhance the brilliance and visual presence of each diamond, bringing the collection’s proposition, “Where Bigger Diamonds Bloom,” to life.
The Vienna Collection includes 15 rings, 18 earrings, 19 pendants, 4 necklaces and 6 men’s rings. The collection also features coordinated pendant and necklace sets. Designed for modern brides and luxury consumers, the range brings together floral, vine-inspired, contemporary and timeless design elements, reflecting a modern, elegant and aspirational aesthetic.
Commenting on the launch, Parag Shah, CEO, KISNA Diamond and Gold Jewellery, said:
“Jewellery continues to hold deep significance across every stage of a wedding journey, from engagements and bridal celebrations to gifting and milestone moments beyond. With the Vienna Collection, we have brought together contemporary design, natural diamond brilliance and versatility across categories to address these evolving occasions.
The availability across 14KT and 18KT gold further enables customers to choose pieces that reflect their individual style and preferences, while strengthening KISNA’s commitment to making thoughtfully designed diamond jewellery relevant across moments and generations.”
Affordable and accessible diamond jewellery remains central to KISNA’s offering, while the brand continues to expand its portfolio for affluent customers, particularly across Tier 2 and Tier 3 cities. Customers can avail the Vienna Collection across KISNA’s network of more than 150 exclusive showrooms in India and through its official website, www.kisna.com.
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