DiamondBuzz
JA, key industry persons met Washington officials on concerns about Russian sanctions
Jewelers of America (JA) and key industry figures met with lawmakers in Washington, DC, last week to express their concerns about plans for sanctions on Russian diamonds.
Jewelers of America (JA) and key industry figures met with lawmakers in Washington, DC, last week to express their concerns about plans for sanctions on Russian diamonds.
“JA has been working tirelessly behind the scenes, and this visit to Washington, DC, was a critical step to ensure we minimize unnecessary disruptions to the US diamond industry,” JA president and CEO David Bonaparte said in a statement Tuesday. “We are very concerned about the additional requirements that could take effect on September 1.”
These would include adopting a European Union proposal forcing all 0.50-carat and larger diamonds destined for Group of Seven (G7) markets to pass through a single import channel in Belgium, Bonaparte noted.
JA supports efforts to keep diamonds of Russian origin out of the supply chain, including the more stringent rules that went into effect on March 1, it said. These require importers to self-certify that diamonds of 1 carat or larger are not Russian, notwithstanding their having been manufactured in a third country.
However, mandating physical verification and certification in Belgium for all rough diamonds “would cause maximum damage to the global diamond and jewelry supply chain, while having minimal effect on Russia’s diamond revenues,” JA argued in the statement.
Joining Bonaparte on the visit were Jon Bridge, chairman and counsel emeritus at Ben Bridge Jeweler; Dave Meleski, president and CEO of Richline Group; Matthew Swibel, vice president for sustainability and social impact at Signet Jewelers; and Ronnie VanderLinden, immediate past president of the Diamond Manufacturers Importers Association of America (DMIA) and president of the International Diamond
DiamondBuzz
LIMIRA Enters India’s Jewellery Market With An E-Commerce-Only Model Built Around Design, Transparency and Lab-Grown Diamonds
LIMIRA Aims To Redefine How Modern India Wears, Experiences and Connects With Diamond Jewellery
LIMIRA, a new-age, design-led lab-grown diamond jewellery brand, announced its launch in India with an e-commerce-only model built around design, individuality and storytelling transparency. The brand brings modern diamond jewellery directly to consumers, creating a digital-first experience designed around how consumers increasingly discover, evaluate and purchase jewellery.

The launch comes at a time when India’s diamonds and jewellery industry is evolving. India has emerged as the world’s second-largest diamond jewellery market, accounting for 12% of global demand, up from 10% in 2019, according to the 2025 De Beers India Diamond Acquisition Study.
At the heart of LIMIRA is a design philosophy that moves beyond traditional gender classifications. Its lab-grown diamond jewellery is created with a gender-neutral design language, allowing consumers to choose pieces based on personal style rather than conventional categories of which jewellery is “for”. This philosophy is captured in the brand’s proposition: “Not His, Not Hers, Just Yours.”

LIMIRA launches with three debut collections, Orbit, Fortuna, Ember and Eterne, each built around a different expression of personal meaning. Orbit celebrates the bonds between sisters or female friendship; Fortuna reimagines the horseshoe as a symbol of luck and possibility; Ember draws inspiration from moments for those who see designs beyond labels; and Eterne celebrates the things that stay, through every chapter, change and beginning. Together, the collections reflect LIMIRA’s belief that jewellery can mark not only milestones, but also the people, feelings and moments that shape everyday life.
The brand offers designed lab-grown diamond jewellery in 9KT and 14KT, rose gold, yellow gold and white gold, creating an accessible entry point to diamond jewellery for everyday wear. With no physical retail network, LIMIRA places e-commerce at the centre of the consumer experience, giving customers the freedom to discover and explore its collections on their own terms.
Rashmi Gajera, CEO, LIMIRA said:

“We believe diamonds should not be reserved only for milestones and celebrations. They can be part of an individual’s everyday signature, reflecting who they are, how they feel and how they choose to express themselves. LIMIRA was created to rethink not only the jewellery itself, but the experience of discovering and buying it. Our e-commerce-only model allows us to put design, individuality and transparency at the centre of that experience, while lab-grown diamonds open up new possibilities for how consumers engage with diamond jewellery.”
LIMIRA’s proposition reflects a broader shift in how jewellery is discovered and worn. As consumers increasingly seek products that align with their personal style and values, jewellery is becoming less defined by traditional categories and major occasions, and more by individual expression and everyday relevance.
As India evolves into a more design-conscious and individualistic consumer market, LIMIRA believes the next chapter of diamond jewellery will be defined not just by what people buy, but by why, when and how they choose to wear it.
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