DiamondBuzz
JA, key industry persons met Washington officials on concerns about Russian sanctions
Jewelers of America (JA) and key industry figures met with lawmakers in Washington, DC, last week to express their concerns about plans for sanctions on Russian diamonds.
Jewelers of America (JA) and key industry figures met with lawmakers in Washington, DC, last week to express their concerns about plans for sanctions on Russian diamonds.
“JA has been working tirelessly behind the scenes, and this visit to Washington, DC, was a critical step to ensure we minimize unnecessary disruptions to the US diamond industry,” JA president and CEO David Bonaparte said in a statement Tuesday. “We are very concerned about the additional requirements that could take effect on September 1.”
These would include adopting a European Union proposal forcing all 0.50-carat and larger diamonds destined for Group of Seven (G7) markets to pass through a single import channel in Belgium, Bonaparte noted.
JA supports efforts to keep diamonds of Russian origin out of the supply chain, including the more stringent rules that went into effect on March 1, it said. These require importers to self-certify that diamonds of 1 carat or larger are not Russian, notwithstanding their having been manufactured in a third country.
However, mandating physical verification and certification in Belgium for all rough diamonds “would cause maximum damage to the global diamond and jewelry supply chain, while having minimal effect on Russia’s diamond revenues,” JA argued in the statement.
Joining Bonaparte on the visit were Jon Bridge, chairman and counsel emeritus at Ben Bridge Jeweler; Dave Meleski, president and CEO of Richline Group; Matthew Swibel, vice president for sustainability and social impact at Signet Jewelers; and Ronnie VanderLinden, immediate past president of the Diamond Manufacturers Importers Association of America (DMIA) and president of the International Diamond
DiamondBuzz
Mikey Madison Champions Self-Love In Tiffany & Co.’s Playful New Diamond Campaign
Oscar-Winning Actress Gives The Iconic Sixteen Stone Ring A Fresh, Empowering Meaning
Tiffany & Co. has unveiled its latest Love & Celebration campaign, starring Academy Award-winning actress Mikey Madison, who brings charm, wit and confidence to a refreshing take on modern love, self-expression and luxury jewellery.
In the campaign film, Madison appears in a classic black dress, seated at a vanity as soft music plays in the background. Opening the signature Tiffany Blue Box, she slips on the iconic Sixteen Stone solitaire diamond ring, originally created by legendary designer Jean Schlumberger in 1959.
What follows is a playful twist on the familiar “loves me, loves me not” ritual. As Madison moves the ring from one finger to another, she alternates between the two phrases while admiring herself in the mirror. The moment culminates with her placing the ring on her middle finger, switching off the music and confidently declaring, “I love me.” She closes the Tiffany box and walks away, leaving behind a powerful message of self-love, confidence and independence.
The campaign has resonated strongly with audiences, with many praising Madison’s effortless performance and the brand’s contemporary storytelling. Social media users described her as the perfect face for Tiffany’s evolving image, while others applauded the introduction of the Sixteen Stone solitaire as a meaningful everyday statement piece.
Madison, who won the 2025 Academy Award for her performance in Anora and became a Tiffany & Co. ambassador the same year, previously fronted the brand’s HardWear campaign.
Through Love & Celebration, Tiffany & Co. expands its traditional narrative around love beyond romance. The maison positions fine jewellery as a celebration of personal milestones, family bonds, friendships and, most importantly, self-appreciation. The campaign reflects the belief that love is personal, inclusive and defined by the wearer.
Alongside the film, Tiffany has also released a series of digital videos showcasing the brand’s diamond expertise, artisanal craftsmanship and nearly two centuries of heritage. The campaign further highlights the versatility of the Sixteen Stone collection—once designed as a wedding band and now reimagined as a striking solitaire ring suited for everyday wear.
With Mikey Madison’s confident portrayal, Tiffany & Co. delivers a modern message: the most meaningful diamond purchase can be the one made for yourself.
Mikey Madison Champions Self-Love In Tiffany & Co.’s Playful New Diamond Campaign
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.