BrandBuzz
Irasva Unveils the Stella Collection: Celestial-Inspired Jewellery That Captures the Magic of the Night Sky
Irasva has introduced its highly anticipated Stella collection, a breathtaking new line of fine jewellery that draws inspiration from the beauty of the night sky. Featuring a striking range of gemstones in ocean green, dandelion yellow, and plush pink, the collection channels the radiance of the cosmos into wearable art. Each piece is surrounded by halos of dazzling diamonds, offering a perfect blend of vibrant colour and timeless sophistication.
Crafted with Irasva’s signature attention to detail, the Stella collection exemplifies the brand’s dedication to exceptional craftsmanship and refined design. The celestial-inspired pieces are more than just accessories—they are tributes to nature’s most magnificent wonders, skillfully transformed into elegant jewellery.
Whether for a special occasion or to elevate daily wear, the Stella collection brings a touch of celestial magic to any moment. Designed to capture the awe and beauty of the stars, each piece invites the wearer to embrace the wonder of the universe, making every experience extraordinary.
BrandBuzz
Mia By Tanishq and Lakmé Join Hands To Celebrate Everyday Style and Self-Expression
The collaboration Blends Jewellery and Beauty Through Influencer-Led Campaigns Inspired By Modern, Everyday Lifestyles.
Mia by Tanishq has partnered with Lakmé to create a lifestyle-driven collaboration that brings together jewellery and beauty as essential elements of everyday self-expression.
The initiative combines Mia’s Sunkissed Collection with Lakmé’s 9-to-5 Hya Beach Edit, reflecting the evolving preferences of young Indian consumers who increasingly view style, beauty, and accessories as part of their daily identity rather than something reserved for special occasions.
The collaboration was preceded by a week-long teaser campaign designed to build anticipation before its official launch. At its core is an influencer-led “summer styling stack” initiative featuring creators from the fashion, beauty, travel, lifestyle, and Get Ready With Me (GRWM) communities. Through immersive content, the campaign showcases how effortless jewellery and radiant beauty routines can seamlessly complement modern lifestyles.
The partnership taps into a significant cultural shift in consumer behaviour, where jewellery and beauty are becoming everyday expressions of confidence and individuality. Rather than focusing solely on weddings or festive celebrations, the campaign highlights styling inspirations that fit naturally into workdays, casual outings, travel experiences, and daily routines.
Over the coming months, Mia by Tanishq and Lakmé plan to extend the collaboration through a series of activations, festive campaigns, and lifestyle initiatives aimed at keeping the conversation around everyday style and self-expression alive.
Backed by the legacy of Tanishq, Mia has established itself as a contemporary jewellery brand known for bold, minimal, and versatile designs. The brand currently operates more than 250 exclusive stores across 75 cities in India, catering to a new generation of consumers seeking jewellery that complements their everyday lives.
-
International News3 hours agoSIJE 2026 To Host 450+ Global Brands As Singapore Welcomes Back The World Diamond Congress After 38 Years
-
National News2 hours agoMCX Gold, Silver Move North On June US Employment Report
-
BrandBuzz50 minutes agoMia By Tanishq and Lakmé Join Hands To Celebrate Everyday Style and Self-Expression
-
National News3 hours agoIIJS Bharat Premiere 2026 Conducts Nepal Buyer Outreach
JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.