Brand Talks
Irasva Unveils ‘Rüh’: A Soulful Bridal Collection Inspired by Pichwai Art
Luxury diamond jewellery house Irasva has launched Rüh, its newest bridal capsule collection that draws deep inspiration from Pichwai art — the 400-year-old sacred painting tradition originating in Nathdwara, Rajasthan. Designed to reimagine bridal jewellery as wearable heirlooms, Rüh reflects a soulful blend of heritage, symbolism, and modern aesthetics.
Staying true to Irasva’s ethos of merging contemporary design with Indian heritage, Rüh transforms sacred motifs and spiritual symbolism into fine jewellery crafted not only for the bride but also for her mother, sisters, and bridesmaids. Each piece is meticulously hand-painted by skilled artisans using miniature brush techniques — a tribute to the intricate artistry of Pichwai paintings.
The collection incorporates symbolic elements such as:
- Lotus blooms – representing purity and spiritual awakening,
- Tree branches – symbolising rootedness and personal growth, and
- A deep cosmic blue backdrop – evoking the divine connection to Lord Krishna.
These motifs aren’t just decorative; they embody the emotional and spiritual essence of the Indian bridal journey, making Rüh a deeply meaningful offering for modern women seeking more than just adornment.
“The Rüh Collection is a tribute to the soul of Indian heritage — delicate yet powerful, intricate yet intentional. Inspired by the Pichwai art technique, each piece draws from sacred motifs like the lotus and the kadamba tree — symbols of purity, growth, and divine connection. Rüh is not just adornment, it is the soul made visible,” said Leshna Shah, Founder & Creative Director of Irasva.
Rüh is part of Irasva’s broader bridal portfolio, which also includes:
- Amara – classic silhouettes symbolising eternal love,
- Polki – evoking the regal splendour of the Mughal era, and
- Diamond Bridal Jewellery – reflecting modern elegance with timeless appeal.
With this launch, Irasva once again demonstrates its commitment to reviving Indian heritage through thoughtful, design-forward innovation. Rüh positions jewellery not just as a fashion or ceremonial element, but as a powerful emotional expression and legacy — jewellery that begins its story on a bride’s special day and continues through a lifetime of cherished moments.
Brand Talks
Gargi by P N Gadgil and Sons launches Diwali-Dussehra campaign with brand ambassador Mithila Palkar
Gargi by P N Gadgil and Sons is proud to announce its highly anticipated Diwali-Dussehra 2025 campaign, which features brand ambassador Mithila Palkar in a celebration of modern Indian femininity and festive beauty. The multi-channel initiative is the result of a year of successful collaboration between the famous actor and the well-known fashion brand.
A Year of Real Storytelling
Mithila Palkar has become the face of Gargi by P N Gadgil and Sons. She represents the brand’s values of confidence, cultural pride, and effortless modern style. The Gargi woman still loves her natural grace and real connection with people all over India. This festive campaign is a big step forward in their ongoing partnership.
Mithila Palkar, well-known actress and multifaceted personality, says, “Working with Gargi by P N Gadgil and Sons over the past year has been an amazing journey. This festive campaign is especially important to me because it honours not only the beautiful designs and fine craftsmanship, but also the true meaning of these festivities for us: the victory of good, the triumph of light, and the joy of coming together to celebrate. Every piece tells a story of how the past meets the present, just like the women who wear them.”
The Festive Campaign: A 360-Degree Party
This Diwali-Dussehra campaign is Gargi’s biggest project yet. It creates an immersive brand experience across many platforms:
Captivating Digital Content: Beautifully crafted video stories featuring Mithila in the festive collection will be shared on social media, bringing the magic and warmth of Diwali and Dussehra celebrations to life through real-life stories and stunning cinematography.
Commanding Outdoor Presence: Strategic hoarding placements in important city areas will show off the campaign’s stunning visuals, making Gargi by P N Gadgil and Sons the voice of festive elegance this season.
Experience in the store: With campaign visuals and installations that invite customers to step into the Gargi universe and experience the collection firsthand, exclusive in-shop branding will turn retail destinations into magical places.
A Vision Based on Tradition and New Ideas
Aditya Modak, CEO and Co-Founder of Gargi by P N Gadgil and Sons, said, “Our partnership with Mithila has changed the Gargi brand. She represents everything we believe in: being real, being graceful, and having a deep respect for tradition while also having a modern view. This Diwali-Dussehra campaign is the biggest one we’ve ever done. We want to reach our customers no matter where they are, whether they’re scrolling through their feeds, driving through the city, or walking into our stores. We want every touchpoint to honour the modern Indian woman and the rich cultural tapestry she stands for.”
Honouring Light, Victory, and Women’s Strength
The campaign does a great job of combining the meaning of Dussehra (the victory of good over evil) and Diwali (the festival of lights) with modern stories about empowerment, celebration, and the many different lives of Indian women today. Each piece in the collection shows how classic style can work with contemporary design.
The Collection
The Diwali-Dussehra collection features beautiful traditional craftsmanship, bright holiday colours, and modern shapes with classic touches. It is made for the woman who respects her heritage while making her own way.
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