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Indian jewellery stocks rise on US INDIA trade agreement

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Indian jewellery stocks experienced a remarkable surge on the announcement of a bilateral trade agreement between the United States and India, which dramatically reduced tariffs on gems and diamonds exported from India—from 50% to 18%. This 64% tariff reduction represents a transformative shift for Indian jewellers who have long struggled with punitive export duties to one of the world’s largest luxury markets.

India’s listed jewellery retailers are witnessing a strong earnings-driven rally, underpinned by robust quarterly performances. Kalyan Jewellers reported a 60% surge in consolidated net profit for the October–December quarter, fueled by healthy same-store sales and expansion-led growth. P N Gadgil Jewellers outperformed further with a 115.5% jump in profit, reflecting successful brand positioning and market expansion, while Sky Gold’s solid third-quarter numbers added to sector-wide optimism. Importantly, gains were supported by improved operational efficiencies, tighter inventory control, and stronger margins, signaling quality earnings growth.

Rising gold prices—up nearly 12% in Q3 and over 16% in 2026 so far—have boosted inventory gains and reinforced gold’s appeal as an inflation hedge, though high prices may temper demand. Meanwhile, India’s $50 billion wedding economy continues to anchor resilient, recurring jewellery demand, sustaining momentum.

Perhaps the most important long-term driver is the ongoing structural shift from unorganized to organized jewellery retail. This secular trend, accelerated by regulatory changes like GST implementation and increasing consumer preference for trusted brands, continues to reshape the competitive landscape.

The recent rally in jewellery stocks reflects more than just short-term trading momentum. It represents the market’s recognition of a sector undergoing fundamental transformation, supported by favorable policy developments, strong operational execution, and enduring structural tailwinds. While near-term volatility is inevitable—particularly given sensitivity to gold prices and broader market movements—the long-term outlook for quality organized jewellery retailers remains bright.

For investors, the strategy should focus on companies demonstrating consistent execution, prudent capital allocation, and the ability to navigate the delicate balance between growth and profitability. The suggestion to “accumulate shares of leading companies in the segment on dips” appears sound, provided investors maintain appropriate position sizing and recognize that in this sector, quality and brand strength often matter more than valuation multiples.

As India’s consumer economy continues its upward trajectory and organized retail penetration deepens, the jewellery sector stands out as one where cultural affinity, economic progress, and corporate execution align to create sustained value creation opportunities.

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MMTC-PAMP Appoints Sidharth Malhotra As Brand Ambassador

As Part Of The Association, Sidharth Will Lead MMTC-PAMP’s New Integrated Campaign, ‘Purest And More,’ Showcasing The Brand’s Expanding Portfolio Across Physical Precious Metals, Digital Investments and Responsible Gold Recycling.

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MMTC-PAMP, India’s only London Bullion Market Association (LBMA)-accredited Good Delivery  Gold & Silver refiner, today announced acclaimed actor Sidharth Malhotra as its Brand Ambassador, marking a significant  milestone in the brand’s journey to strengthen its connection with a new generation of consumers. As part of the association,  Sidharth will lead MMTC-PAMP’s new integrated campaign, ‘Purest And More,’ showcasing the brand’s expanding portfolio  across physical precious metals, digital investments and responsible gold recycling. 

The integrated campaign showcases MMTC-PAMP’s complete ecosystem, from 24K 999.9+ purest gold and silver coins and  bars to digital gold and silver, gold recycling, online purchasing and assured buyback services. Through relatable, everyday  moments and festive celebrations, the campaign reinforces MMTC-PAMP’s position as India’s most trusted precious metals  brand while making gold ownership more relevant, accessible and convenient for today’s consumers. 

Announcing the association, Samit Guha, Managing Director and CEO, MMTC-PAMP said:

“We are delighted to welcome  Sidharth Malhotra to the MMTC-PAMP family. Sidharth has built a strong reputation through authenticity, credibility and a  modern outlook—qualities that closely reflect the values of our brand. As one of India’s most admired and influential actors,  he enjoys a deep connect across generations, making him an ideal ambassador as we continue expanding the reach of MMTC PAMP among both seasoned investors and first-time buyers.

This partnership comes at an exciting phase in our growth as we  continue to redefine precious metals ownership through innovation, responsible sourcing and world-class quality. Through  our ‘Purest And More’ campaign, we are showcasing how MMTC-PAMP today offers far more than physical gold—from digital  investments and online buying to gold recycling and assured buyback—while remaining uncompromising on purity and trust.”

The campaign film unfolds through a series of relatable family moments around a wedding celebration, with Sidharth  naturally introducing consumers to MMTC-PAMP’s diverse offerings. The storytelling highlights that every MMTC-PAMP  offering is backed by the brand’s commitment to purity, trust and convenience while reinforcing its promise of “Purest And  More.” 

Speaking on the association, Sidharth Malhotra said:

“MMTC-PAMP has built a remarkable reputation for purity, trust and  innovation, while also modernising the way people invest in and experience precious metals. Whether it’s celebrating life’s  milestones, building long-term wealth or embracing more responsible choices through recycled gold, the brand continues to  stay relevant for today’s consumers. I’m excited to be part of this journey and look forward to connecting with people through  the ‘Purest And More’ campaign.”

The association brings together one of India’s most recognised actors with one of the country’s most trusted precious metals  brands at a time when consumer interest in certified physical gold, digital gold and sustainable precious metals solutions  continues to grow. With Sidharth Malhotra as the face of the brand, MMTC-PAMP aims to further strengthen its leadership  position while deepening engagement with a younger, digitally connected audience. 

The campaign will be amplified across television, digital platforms, social media, print, retail stores and e-commerce channels,  with dedicated creatives highlighting key offerings including digital gold and silver, festive gifting, Virasat recycled gold,  Akshaya Tritiya, Diwali and MMTC-PAMP’s certified purity credentials. 

Link to the TVC (YouTube):

Link to the TVC (Instagram):https://www.instagram.com/p/DciH4s7tim5//

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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