BrandBuzz
GIVA and Kriti Sanon Come Together For A New Era Of Modern Jewellery
Style, Sealed In Silver; Is A Fun New Campaign Film Featuring Kriti Sanon, Marking A New Chapter For India’s Most-Loved Fine Silver Jewellery Brand
GIVA, India’s fastest-growing fine jewellery brand, today announced a landmark partnership with National Award-winning actor Kriti Sanon as its newest brand ambassador and the face of a fun new brand film, cementing a relationship built on genuine conviction in what GIVA stands for.
At the heart of the launch is Style, Sealed in Silver, a fun and elevated campaign film that reflects how today’s consumers wear jewellery, not just for occasions, but as an extension of their identity, mood, and personal style. The film is a deliberate departure from the reverent, occasion-first language of traditional jewellery advertising. It celebrates silver not as a compromise but as a choice, worn with pride, gifted with intention, and sealed in the kind of quality that lasts a lifetime
Speaking about the collaboration, Kriti Sanon Said:
“I have always believed that the jewellery you wear every day says something about who you are, and GIVA understands that beautifully. The brand reflects the confidence, individuality, and self-expression that modern women resonate with today. This is not just a campaign for me, it is a genuine belief in what GIVA is building.”
GIVA has always believed that the right partnership goes beyond visibility; it is about shared vision and genuine resonance. Kriti Sanon embodies the spirit of the modern GIVA woman: confident, accomplished, expressive, and entirely herself. From her National Award-winning performance in Mimi to commercial successes like Crew and Teri Baaton Mein Aisa Uljha Jiya, Kriti has built a career rooted in versatility, authenticity, and breaking convention, values that mirror GIVA’s own disruptive journey in a traditionally gold-dominated jewellery market.
Speaking of the association, Ishendra Agarwal, Founder of GIVA, Said:
From 1 store to 300+, every step of GIVA’s journey has been about one thing: building something real. Kriti choosing to represent GIVA is a reflection of how far this brand has come. She is not just the face of the brand; she is a partner in where we are going, bringing the same energy, authenticity, and ambition to GIVA that she brings to everything she does.
Over the years, GIVA has grown into something we’re deeply proud of, a brand that millions of Indian women have made their own. Kriti becoming part of that story feels like a powerful new chapter for us.”
The campaign rolls out across digital, OTT, and retail touchpoints, with a full 360-degree activation planned across GIVA’s omnichannel network of stores, e-commerce platforms, and social channels.
BrandBuzz
Kicky & Perky Unveils “Luna Rae” – A Celestial Interpretation Of Modern Femininity
The Luna Rae Collection Transforms Celestial Inspiration Into 925 Sterling Silver Jewellery That Celebrates Modern Femininity and Everyday Elegance.
Inspired by moonlit skies, celestial symbolism, and the quiet beauty of feminine expression, Kicky & Perky introduces Luna Rae, a collection that transforms cosmic inspiration into contemporary silver jewellery.
Designed around the idea of softness as strength, Luna Rae explores a more emotional and poetic form of adornment through celestial motifs, luminous stones, and refined silhouettes. The collection reflects a modern femininity that feels expressive, elegant, and quietly powerful.
Crafted in certified 925 sterling silver with real rhodium plating, Luna Rae features celestial-inspired rings, earrings, necklaces, bracelets, and layering pieces designed for effortless everyday styling. Delicate moon phases, stars, textured silver surfaces, and sculptural details create a design language inspired by the beauty of the night sky.
The collection is accented with responsibly sourced moissanite and moonstone elements, bringing brilliance and luminosity to each piece while maintaining a soft and wearable aesthetic. Designed to transition seamlessly from day to evening, Luna Rae balances minimal elegance with emotional storytelling.
Rather than focusing on statement jewellery in the traditional sense, Luna Rae embraces intimacy and symbolism, creating pieces that feel personal, expressive, and timeless. Every design is intended to evoke a feeling rather than simply complete an outfit.
“Luna Rae was imagined as wearable moonlight,” shares the brand. “We wanted the collection to feel like delicate yet radiant jewellery that carries emotion, softness, and individuality in a deeply modern way.”
The collection speaks to women who romanticize life, value understated elegance, and connect with jewellery on a more emotional level. Through celestial motifs and refined craftsmanship, Luna Rae creates a world where femininity feels luminous, intuitive, and quietly confident.
With Luna Rae, Kicky & Perky continues to build a design-led identity in contemporary silver jewellery through collections rooted in symbolism, craftsmanship, and storytelling.
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.