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GIVA and Kriti Sanon Come Together For A New Era Of Modern Jewellery

Style, Sealed In Silver; Is A Fun New Campaign Film Featuring Kriti Sanon, Marking A New Chapter For India’s Most-Loved Fine Silver Jewellery Brand

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GIVA, India’s fastest-growing fine jewellery brand, today announced a landmark partnership with National Award-winning actor Kriti Sanon as its newest brand ambassador and the face of a fun new brand film, cementing a relationship built on genuine conviction in what GIVA stands for.

At the heart of the launch is Style, Sealed in Silver, a fun and elevated campaign film that reflects how today’s consumers wear jewellery, not just for occasions, but as an extension of their identity, mood, and personal style. The film is a deliberate departure from the reverent, occasion-first language of traditional jewellery advertising. It celebrates silver not as a compromise but as a choice, worn with pride, gifted with intention, and sealed in the kind of quality that lasts a lifetime

Speaking about the collaboration, Kriti Sanon Said:

“I have always believed that the jewellery you wear every day says something about who you are, and GIVA understands that beautifully. The brand reflects the confidence, individuality, and self-expression that modern women resonate with today. This is not just a campaign for me,  it is a genuine belief in what GIVA is building.”

GIVA has always believed that the right partnership goes beyond visibility; it is about shared vision and genuine resonance. Kriti Sanon embodies the spirit of the modern GIVA woman: confident, accomplished, expressive, and entirely herself. From her National Award-winning performance in Mimi to commercial successes like Crew and Teri Baaton Mein Aisa Uljha Jiya, Kriti has built a career rooted in versatility, authenticity, and breaking convention, values that mirror GIVA’s own disruptive journey in a traditionally gold-dominated jewellery market.

Speaking of the association, Ishendra Agarwal, Founder of GIVA, Said: 

From 1 store to 300+, every step of GIVA’s journey has been about one thing: building something real. Kriti choosing to represent GIVA is a reflection of how far this brand has come. She is not just the face of the brand; she is a partner in where we are going, bringing the same energy, authenticity, and ambition to GIVA that she brings to everything she does.

Over the years, GIVA has grown into something we’re deeply proud of, a brand that millions of Indian women have made their own. Kriti becoming part of that story feels like a powerful new chapter for us.”

The campaign rolls out across digital, OTT, and retail touchpoints, with a full 360-degree activation planned across GIVA’s omnichannel network of stores, e-commerce platforms, and social channels.

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Sennes From The House Of Senco Brings The Glamour Of Cannes Home With ‘Seen at Cannes’

~Sennes From The House Of Senco Unveils ‘Dewdrops’, A One-Of-A-Kind Custom-Made Lab-Grown Diamond Masterpiece

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There are jewellery moments that complement fashion, and then there are those rare creations that become part of the conversation itself. At the 2026 Cannes Film Festival, Sennes from the House of Senco delivered exactly that. Now, the contemporary lab-grown diamond label is bringing its celebrated red-carpet creation, ‘Dewdrops’, to India through an exclusive showcase titled Seen at Cannes. 

Unveiled by creator and style icon Rida Tharana during one of Cannes’ most photographed appearances, the jewellery quickly drew attention for its sculptural fluidity, luminous movement, and quietly dramatic elegance. Against the backdrop of the Riviera’s high glamour, flashing cameras, and couture spectacle, the pieces stood out not through excess, but through restraint, a softer, more fluid vision of modern luxury that felt effortlessly current.

The necklace was designed as a tribute to fluidity, light, and silent movement, inspired by the cascading glitter of early morning dewdrops. Each work was brilliant, weightless, and easily sculptural, reflecting the subtle rhythm of raindrops catching the first light of dawn. The softness and fluidity of the jewellery worked in perfect harmony with the deliberately carefree style of the ensemble. In contrast to the Riviera’s high splendour, flashing cameras, and haute extravaganza, the items, which were unveiled by creator and style icon Rida Tharana during one of Cannes’ most photographed appearances, attracted attention by restraint rather than excess.

Inspired by one of nature’s purest and most ephemeral forms, ‘Dewdrops’ captures the beauty of light suspended in motion. In the stillness of dawn, droplets settle softly and reflect the first rays of sunlight with an almost ethereal luminosity. Translating that feeling into jewellery, Sennes designed this one-of-a-kind masterpiece with XX lab-grown diamonds of 14 carat gold set in 105.5 carats FG-VVS pear-shaped diamonds, featuring cascading diamond placement, organic silhouettes, and sculptural brilliance that mirrors the natural way dew gathers and glides.

The result is jewellery that feels almost liquid against the skin, luminous, weightless, and instinctively feminine. The gradual movement of the diamonds evokes softness and fluidity, while the sparkle reflects the freshness and radiance of first light. Paired with couture at Cannes, the pieces became an extension of the same philosophy: purity expressed through movement, reflection, and light.

What made the creation resonate so strongly on the Cannes red carpet was its balance of opposites. It felt undeniably fashion-forward in silhouette and styling, yet timeless in emotion and craftsmanship. Modern without feeling trend-led. Statement-making without sacrificing elegance. A piece designed for the now, but with the enduring quality of classic high jewellery.

Speaking of the inspiration behind the collection, Joita Sen said,

“With this creation, we wanted to capture a form of beauty that feels pure, effortless, and naturally radiant. Morning dew has a softness and brilliance that feels almost weightless, and translating that into jewellery allowed us to create something fluid, contemporary, and deeply expressive. Seen at Cannes is an important moment for us as we bring this global design story to India.”

Over the past year, Sennes has continued to shape a distinct identity within contemporary fine jewellery through sculptural aesthetics, storytelling-led collections, and a refined interpretation of lab-grown diamonds for a new generation of luxury consumers. Its Cannes 2026 appearance marked not just a red-carpet moment but a statement of intent, positioning Indian design within a global conversation around fashion, craftsmanship, and conscious luxury. The creation garnered significant international visibility, grabbing eyeballs across renowned platforms including Elle, Pinkvilla, and Harper’s Bazaar, further reinforcing how lab-grown diamonds from Sennes are reaching the international stage.

With Seen at Cannes, Sennes now invites Indian audiences into that world: an intimate look at the artistry, craftsmanship, and couture sensibility behind one of its most internationally visible creations to date, a jewellery moment born under the flashbulbs of Cannes, now returning home with all the glamour of the Riviera still intact.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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