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India US reportedly edging towards  trade deal, could remove  50 per cent tariff on natural diamonds

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India and the US are reportedly edging towards a trade deal that could wipe out the 50 per cent tariff on natural diamonds. Sergio Gor, the new US ambassador to India, said both sides were actively engaged on trade deal negotiations during his trip to Delhi on January 12, 2026 – just days after arriving in India.Recent diplomatic developments between India and the United States suggest significant progress toward a comprehensive trade agreement that could eliminate the current 50% tariff on natural diamonds.

The United States has imposed reciprocal tariffs on Indian diamond imports as part of broader trade tensions. These tariffs were initially set at 25% before being increased to 50%, representing a punitive measure designed to address trade imbalances and encourage bilateral negotiations.

India dominates the global diamond cutting and polishing industry, processing approximately 90% of the world’s diamonds by volume. The US represents India’s largest export market for cut and polished diamonds, making this tariff particularly damaging to Indian manufacturers and the broader diamond supply chain.

US Ambassador to India Sergio Gor has signaled active engagement in trade negotiations during his early January 2026 visit to Delhi. His comments emphasize the personal relationship between President Trump and Prime Minister Modi as a foundation for resolving trade differences. The scheduling of negotiators’ calls and the ambassador’s public statements suggest both governments view a trade deal as achievable in the near term.

Notably, Gor has pushed back against suggestions that India is responsible for delays in negotiations, indicating that both sides share responsibility for moving talks forward constructively.

De Beers leadership has expressed optimism about tariff elimination. Al Cook’s statement that negotiated deals would result in 0% tariffs on natural diamonds provides concrete evidence that diamond tariffs are specifically addressed in ongoing discussions. His meetings with Indian Commerce Minister Piyush Goyal further demonstrate that diamond trade is a priority topic at the highest levels of government.

Potential Implications

For Indian Diamond Manufacturers: Tariff elimination would restore competitiveness in the US market, potentially recovering the lost export volume documented by De Beers. Indian cutting and polishing operations could resume normal production levels and recapture market share that may have shifted to alternative suppliers or remained with rough diamonds during the tariff period.

For US Retailers and Consumers: Lower import costs would translate to reduced retail prices or improved margins for jewelers. Consumer demand could increase as diamond jewelry becomes more affordable, potentially stimulating the broader luxury goods market.

For Global Diamond Supply Chain: Normalized trade flows between India and the US would stabilize the diamond pipeline, reducing uncertainty for miners, manufacturers, and retailers. De Beers and other mining companies would benefit from restored demand for rough diamonds as Indian processors increase production.

For Competitors: Diamond manufacturing centers in other countries that may have gained temporary advantages during the tariff period could face renewed competition from lower-cost Indian producers.

Risk Factors

While progress appears genuine, several risks remain. Trade negotiations are complex and subject to political considerations beyond the diamond industry. Unexpected diplomatic tensions, domestic political pressures in either country, or disputes over non-diamond trade issues could derail or delay an agreement.

Additionally, the timeline for implementation remains unclear. Even if negotiators reach an agreement in principle, the administrative process of reducing tariffs may take months, prolonging uncertainty for businesses making inventory and investment decisions.

The convergence of diplomatic statements from the US ambassador, industry assessments from De Beers leadership, and high-level governmental engagement suggests a genuine possibility that India-US trade negotiations will successfully eliminate diamond tariffs. The business case for such an outcome is compelling given the documented damage to trade flows and the relative simplicity of the diamond tariff issue compared to broader trade complexities.

However, stakeholders should maintain measured expectations and prepare for multiple scenarios while negotiations continue. The difference between diplomatic progress and finalized agreements can be substantial, and businesses must balance optimism with prudent risk management until a deal is formally concluded and implemented.

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DiamondBuzz

De Beers Group Launches “Heera Hai Aapke Liye” Program at IIJS Bharat Signature to Revolutionize Natural Diamond Accessibility in India

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De Beers Group, the world’s leading diamond company, marked a significant milestone in the Indian jewellery landscape with the official launch of the “Heera Hai Aapke Liye” program at IIJS Signature. The star-studded event featured actress Sonakshi Sinha, who joined Shweta Harit, Global Senior Vice President of De Beers Group and CEO of Forevermark, to unveil an initiative dedicated to making natural diamonds an integral part of daily life for the modern Indian consumer.

The “Heera Hai Aapke Liye” (Diamonds are for You) program is strategically designed to promote natural diamonds by raising awareness, boosting market visibility,and creating a seamless connection between retailers and consumers. With a focus on modern designs and attractive price points, the program also lets local retailers use De Beers Group campaigns as their own—second-piercing earrings, ‘Bestie’ bracelets, and ‘Intention’ pendants. It positions diamonds as a lifestyle choice for self-expression and daily wear.

Speaking at the launch, Shweta Harit, Global Senior Vice President of De Beers Group and CEO of Forevermark, detailed the evolution of the brand’s storytelling, stating, “De Beers Group has a rich legacy of creating iconic ritual campaigns that have shaped how the world perceives diamonds. With ‘Heera Hai Aapke Liye,’ program we are evolving that narrative for the Indian market to another level.

We are not just selling jewellery, we are making natural diamonds more accessible and desirable in India. Our goal is to empower retailers through INDRA (Indian Natural Diamond Retailer Alliance)  to ensure that every ‘First Diamond’ journey is as credible as it is beautiful.”

Kirit bhansali

Speaking on the occasion, Kirit Bhansali, Chairman, Gem & Jewellery Export Promotion Council (GJEPC), said, “IIJS has always been a powerful platform for shaping the future of India’s gem and jewellery industry, and the launch of ‘Heera Hai Aapke Liye’ at IIJS Signature reinforces that role. GJEPC is proud to partner with De Beers Group on the INDRA (Indian Natural Diamond Retailer Alliance) project, which is a critical step towards strengthening domestic demand for natural diamonds.

By empowering retailers, enhancing consumer confidence, and expanding access across metros and Tier 2 markets, this initiative aligns perfectly with our vision to grow the natural diamond category sustainably within India.”

The program ‘Heera Hai Aapke Liye’, rests on few strategic pillars aimed at industry growth and scalability:

  • Stocking & New Consumer Opportunity: Identifying gold wholesalers and distributors across 15–20 cities to focus on a first-phase target of 500 retailers.
  • Retailer Advantage: Providing a “Design Advantage” and strict “Product Hygiene,” backed by a clear buy-back policy and robust training and marketing support via the INDRA alliance.
  • Heera Hai Aapke Liye is robust entry-level product kit featuring earrings, bangles, bracelets, etc supported by exclusive visual merchandising (VM) for display.
  • Growth and Scalability: A PAN-India reach strategy designed to unlock new business opportunities for both manufacturers and retailers.

As India continues to grow as the world’s second-largest market for retail diamond jewellery, De Beers Group remains committed to strengthening the natural diamond narrative. By combining the emotional appeal of natural diamonds with the practical “Heera Hai Aapke Liye” framework, De Beers aims to build a sustainable future for the category across both metros and Tier 2 cities. De Beers and GJEPC aim to expand the base of Natural Diamond buyers, increase self-purchase consideration, and establish long-term credibility for the category.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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