DiamondBuzz
India In Focus: NDC Highlights A Bullish Outlook For India With Increased Marketing Investments
In a definitive move to fortify the allure of natural treasures, Amber Pepper, CEO of the Natural Diamond Council (NDC), concluded a high-profile visit to Mumbai this week, signaling a transformative era for the Indian diamond market. Underlining India’s pivotal role in the global luxury landscape, Pepper announced a significant surge in marketing investments aimed at elevating the desire for natural diamonds among the next generation of Indian consumers.
The visit was anchored by a high-level strategic meeting with the Gem & Jewellery Export Promotion Council (GJEPC). The dialogue focused on a multi-pronged approach to stimulate demand and ensure the narrative of natural diamonds remains resonant, authentic, and aspirational. Leaders discussed aligning industry messaging to highlight the inherent rarity and emotional value that only a billion-year-old natural gem can offer. She also engaged with industry leaders at Bharat Diamond Bourse, fostering open dialogue on marketing priorities & consumer outreach.
The strategic session featured a formidable assembly of industry stalwarts, led by GJEPC Chairman Kirit Bhansali and Vice Chairman Shaunak Parikh. They were joined by key voices from the Diamond Panel, including Convenor Anoop Mehta, Co-opted Member Ashish Mehta, and Member Mital Doshi, alongside Ashish Borda, Convenor of PMBD, and Sabyasachi Ray, Executive Director of GJEPC. Representing the Natural Diamond Council’s regional leadership was Richa Singh, MD for India & the Middle East.
By integrating cutting-edge marketing with the deep-rooted heritage of Indian jewelry, the industry is poised to witness a sophisticated resurgence in demand, ensuring that natural diamonds continue to shine as the ultimate symbols of life’s most precious moments.
DiamondBuzz
Russian President Putin Backs New Federal Regulations Governing LGD Labeling
Putin emphasized that stones formed by nature must remain the bedrock of the global diamond industry
Russian President Vladimir Putin has thrown his political weight behind strict new federal regulations governing how lab-grown diamonds are marketed and sold, signaling Moscow’s determination to shield its mined diamond sector from synthetic competition.
Speaking at the Russia-Africa summit in Moscow, Putin aligned himself with Finance Minister Anton Siluanov, emphasizing that stones formed by nature must remain the bedrock of the global diamond industry,
Addressing arguments from synthetic producers—who frequently contend that lab-grown stones are indistinguishable from mined gems in appearance and quality and therefore warrant comparable pricing—Putin pushed back against equating the two products.
He defended the Kremlin’s regulatory intervention, arguing that because synthetic stones are man-made, authorities are justified in prohibiting sellers from labeling them as diamonds in the literal sense of the word.
The president’s remarks reinforce a sweeping regulatory overhaul codified under Government Resolution No. 657. Taking effect on September 1, the rules mandate that all lab-grown stones be explicitly marketed as “faceted synthetic diamonds.”
Beyond renaming the category, the decree strips synthetic sellers of traditional luxury jewelry terminology. Retailers and manufacturers are barred from using the Russian word for “brilliant,” applying standard color and clarity grading scales, or deploying marketing descriptors such as “precious,” “genuine,” “natural,” “mined,” and “eco-friendly” when promoting lab-grown gems.
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