DiamondBuzz
India In Focus: NDC Highlights A Bullish Outlook For India With Increased Marketing Investments
In a definitive move to fortify the allure of natural treasures, Amber Pepper, CEO of the Natural Diamond Council (NDC), concluded a high-profile visit to Mumbai this week, signaling a transformative era for the Indian diamond market. Underlining India’s pivotal role in the global luxury landscape, Pepper announced a significant surge in marketing investments aimed at elevating the desire for natural diamonds among the next generation of Indian consumers.
The visit was anchored by a high-level strategic meeting with the Gem & Jewellery Export Promotion Council (GJEPC). The dialogue focused on a multi-pronged approach to stimulate demand and ensure the narrative of natural diamonds remains resonant, authentic, and aspirational. Leaders discussed aligning industry messaging to highlight the inherent rarity and emotional value that only a billion-year-old natural gem can offer. She also engaged with industry leaders at Bharat Diamond Bourse, fostering open dialogue on marketing priorities & consumer outreach.
The strategic session featured a formidable assembly of industry stalwarts, led by GJEPC Chairman Kirit Bhansali and Vice Chairman Shaunak Parikh. They were joined by key voices from the Diamond Panel, including Convenor Anoop Mehta, Co-opted Member Ashish Mehta, and Member Mital Doshi, alongside Ashish Borda, Convenor of PMBD, and Sabyasachi Ray, Executive Director of GJEPC. Representing the Natural Diamond Council’s regional leadership was Richa Singh, MD for India & the Middle East.
By integrating cutting-edge marketing with the deep-rooted heritage of Indian jewelry, the industry is poised to witness a sophisticated resurgence in demand, ensuring that natural diamonds continue to shine as the ultimate symbols of life’s most precious moments.
DiamondBuzz
Pandora Adds Carbon Footprint Labelling For LGDs
New Level Of Transparency Empowers Consumers To Compare Climate Impact Of Their Diamond Jewellery
For decades, diamonds have been graded by the traditional 4Cs: Cut, Colour, Clarity and Carat. Now Pandora is adding the 5th C, declaring the carbon footprint of every Pandora Lab-Grown Diamond as part of the product information on pandora.net alongside the traditional four grading criteria.
The carbon footprint covers all emissions from the diamond crafting process: from producing the raw materials used to grow the diamond all the way until it is cut and polished, ready to leave the diamond facility.
As an example, a one carat Pandora Lab-Grown Diamond has 12.58 kg of CO2e emissions. This is around 90% lower than a mined diamond of the same size.
By adding carbon footprint to the diamond conversation, Pandora gives customers an extra point of comparison and essential insight into the climate impact of their desired diamond jewellery.
CARBON FOOTPRINT COMPARABLE TO A PAIR OF JEANS
Lab-grown diamonds are chemically, optically, thermally and physically identical to mined diamonds.
Pandora stopped using mined diamonds in 2021 and is now only using lab-grown diamonds made with 100% renewable electricity and set in jewellery crafted from 100% recycled silver and gold.This significantly reduces the carbon footprint of the Pandora Lab-Grown Diamonds collection. For example, a 14k gold Pandora Infinite ring with a 1 carat lab-grown diamond has a comparable carbon footprint to a pair of jeans.
PANDORA TO SHARE FINDINGS
The carbon footprints of Pandora’s lab-grown diamonds have been calculated by external life-cycle assessment experts and published in a study verified by auditing firm EY. The study uses best practice methodology and is available on pandoragroup.com.
Adding a 5th C is a response to increasing consumer expectations to sustainability, and Pandora will share its methodology and findings with other jewellery makers to inspire greater transparency across the sector.
Pandora Lab-Grown Diamonds are currently available in the US, UK, Canada, Australia, New Zealand and Denmark with more countries to be added soon.
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