DiamondBuzz
India In Focus: NDC Highlights A Bullish Outlook For India With Increased Marketing Investments
In a definitive move to fortify the allure of natural treasures, Amber Pepper, CEO of the Natural Diamond Council (NDC), concluded a high-profile visit to Mumbai this week, signaling a transformative era for the Indian diamond market. Underlining India’s pivotal role in the global luxury landscape, Pepper announced a significant surge in marketing investments aimed at elevating the desire for natural diamonds among the next generation of Indian consumers.
The visit was anchored by a high-level strategic meeting with the Gem & Jewellery Export Promotion Council (GJEPC). The dialogue focused on a multi-pronged approach to stimulate demand and ensure the narrative of natural diamonds remains resonant, authentic, and aspirational. Leaders discussed aligning industry messaging to highlight the inherent rarity and emotional value that only a billion-year-old natural gem can offer. She also engaged with industry leaders at Bharat Diamond Bourse, fostering open dialogue on marketing priorities & consumer outreach.
The strategic session featured a formidable assembly of industry stalwarts, led by GJEPC Chairman Kirit Bhansali and Vice Chairman Shaunak Parikh. They were joined by key voices from the Diamond Panel, including Convenor Anoop Mehta, Co-opted Member Ashish Mehta, and Member Mital Doshi, alongside Ashish Borda, Convenor of PMBD, and Sabyasachi Ray, Executive Director of GJEPC. Representing the Natural Diamond Council’s regional leadership was Richa Singh, MD for India & the Middle East.
By integrating cutting-edge marketing with the deep-rooted heritage of Indian jewelry, the industry is poised to witness a sophisticated resurgence in demand, ensuring that natural diamonds continue to shine as the ultimate symbols of life’s most precious moments.
DiamondBuzz
Richemont and Signet Jewelers Could Join Global Diamond Consortium In Bid For De Beers
Richemont, Signet Would Connect The Consortium To Key Global Growth Vectors Spanning Luxury High Jewelry and Mass-Market Retail.
The Global Diamond Consortium (GDC)
Richemont and Signet Jewelers are reported to be in talks about joining the Global Diamond Consortium (GDC), the preferred bidder for De Beers according to a Bloomberg News report.
GDC was selected in July 2026 as one of Anglo American’s preferred bidders for De Beers as part of Anglo American’s ongoing corporate restructuring.
The potential inclusion of Richemont—owner of luxury Maisons including Cartier and Van Cleef & Arpels—and Signet Jewelers—the world’s largest retailer of diamond jewelry, operating brands such as Kay Jewelers, Zales, and Jared—would connect the consortium to key global growth vectors spanning luxury high jewelry and mass-market retail.
Strengthening the Natural Diamond Ecosystem: Participation by major luxury brands and global retail leaders reinforces commitment across the entire value chain—from responsible mining and manufacturing to consumer engagement.
Balanced Governance Structure: Discussions center on potential minority equity positions that would support long-term category growth while maintaining appropriate separation between ownership and commercial strategy.
Broad Stakeholder Participation: The consortium continues to advance talks with host governments, including discussions with the Government of Botswana regarding a potential increase in its equity share in De Beers from 15% to approximately 25%, alongside participation from private investors and southern African host nations.
Discussions between GDC, Richemont, Signet, and participating government stakeholders remain ongoing. Terms of any potential participation, including the size of equity interests, have not been finalized and remain subject to regulatory approvals and definitive documentation.
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