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India gold jewellery demand  dropped  by 23% , total investment demand rose  by 6% : WGC Q4 2025 Report

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According to a World Gold Council (WGC) report released on January 30, 2026, India’s Q4 2025 gold demand showed a stark contrast between sectors: record prices caused jewellery demand to drop by 23% to 145.3 tonnes, while total investment demand rose 26% to 96.0 tonnes, indicating a shift towards gold as a hedge against volatility. 

Key Highlights from the WGC Report (Q4 2025 & Outlook):

  • Jewellery Demand Decline: Despite the wedding season, high prices and reduced affordability led to a 23% drop in jewellery demand to 145.3 tonnes in Q4.
  • Investment Surge: Investment demand (bars/coins) grew strongly, with total investment in Q4 rising 26% year-on-year to 96.0 tonnes, and its value rising 108% to ₹120,700 crores.
  • Full-Year 2025 Impact: Overall gold demand in India fell 11% to 710.9 tonnes in 2025.
  • Outlook for 2026: The WGC projects India’s total gold demand for 2026 to be in the range of 600-700 tonnes, as high prices continue to affect consumer buying behavior, despite strong investor interest in ETFs and digital gold.
  • Import and Recycling: Gold imports in Q4 2025 fell 5% to 215.1 tonnes, and recycling decreased by 27% to 21.7 tonnes, indicating consumers were holding onto existing gold rather than selling. 

The shift highlights a, where record high prices, which saw a 76.5% surge in 2025, have reduced consumer buying of jewelry while encouraging investment. 

source : WGC

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P N Gadgil Jewellers Limited – Diwali Sales Update

P N Gadgil Jewellers Limited recorded festive season sales of ₹ 689 crore during Diwali, registering a 14% year-on-year growth.

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This festive season, our newer regions in Northern and Central India showed encouraging traction, with studded jewellery contributing 17.2% of sales, while the overall retail average Stud ratio stood at 12.6%.

The performance was primarily driven by the gold segment, which recorded a 13% year-on-year growth in revenue. The silver category also witnessed strong traction, registering a growth of 24% year-on-year, while the diamond segment reported an 8% year-on-year growth.

Dr. Saurabh Gadgil, Chairman and Managing Director of P N Gadgil Jewellers, said:

“This Diwali represents another significant chapter in our growth journey. We sincerely appreciate the continued confidence and affection our customers have shown towards our brand, product quality, craftsmanship and service.

By introducing exciting festive offers, elevating the in-store shopping experience and remaining committed to our core values, we have continued to create greater value for our customers. These initiatives have helped us deliver healthy growth across product categories and deepen customer engagement, even amid volatility in gold prices.

As we enter the upcoming wedding season, we remain confident about the growth outlook. With consumer sentiment continuing to remain encouraging, we believe we are well-positioned to sustain the positive momentum in the coming months.”

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