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Inarra Atelier Unveils Its First Flagship Store In Kolkata, Redefining The Future Of Heirloom Lab-Grown Jewellery

Luxury Lab-Grown Jewellery Maison Inarra Atelier Opens Its First Flagship Store In Salt Lake, Kolkata, Blending Heritage Craftsmanship, Sontemporary Design, and Immersive Luxury Retail To Redefine Heirloom Jewellery.

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After earning the trust of discerning patrons across India through its digital-first journey over the past 18 months, luxury lab-grown jewellery maison Inarra Atelier marks a defining milestone with the unveiling of its first flagship store in Salt Lake, Kolkata.

Founded by husband-and-wife duo Ashna Poddar and Mayank Poddar, the new destination brings the brand’s philosophy to life through an immersive retail experience that celebrates exceptional artistry, refined design, and redefines the future of heirloom lab-grown jewellery.

Backed by a remarkable seven-generation legacy in the family’s jewellery business, Inarra Atelier was established to shape a new chapter in the jewellery industry. Rooted in India’s rich artisanal heritage and elevated through pioneering innovation, the maison presents exquisitely crafted lab-grown Diamond, Polki and Coloured Gemstone creations that transcend trends while honouring timeless elegance. Every collection embodies enduring beauty, masterful craftsmanship, and a contemporary interpretation of heirloom jewellery for generations to come.

Designed as more than a conventional retail destination, the 1,500 sq. ft. Salt Lake atelier offers an intimate, design-led environment where every element has been thoughtfully curated to reflect the maison’s philosophy. Home to one of Kolkata’s first dedicated bridal lounges for luxury lab-grown jewellery, private consultation suites, and immersive discovery spaces, the atelier allows patrons to experience jewellery in an atmosphere of sophistication and exclusivity. Rather than simply showcasing collections, the space celebrates artistry, personal expression, and the evolution of conscious luxury.

From magnificent bridal ensembles and statement occasion jewellery to bespoke high jewellery commissions, Inarra Atelier presents creations that commemorate life’s most significant milestones. The repertoire includes elegant necklaces, sculptural chokers, signature bangles, refined bracelets, cocktail rings, timeless earrings, distinguished brooches, and meticulously crafted accessories for men.

Each creation is meticulously handcrafted by a collective of over 150 master artisans at the brand’s state-of-the-art manufacturing facility, employing the same revered techniques traditionally associated with the jewellery background. Crafted in hallmarked gold and sterling silver and adorned with premium EF-VVS quality CVD Type IIA lab-grown diamonds, every masterpiece reflects uncompromising excellence. Complemented by IGI-certified diamonds, lifetime care services, and a 90% lifetime exchange value on diamonds, every acquisition represents an intelligent investment—combining remarkable brilliance with enduring value for generations ahead.

Speaking on the launch, Ashna & Mayank Poddar, Founders of Inarra Atelier, said:

“At Inarra Atelier, our vision has always been to redefine the future of heirloom lab-grown jewellery by creating pieces that embody uncompromising luxury, exceptional artistry and timeless sophistication. We believe modern bridal jewellery should be as meaningful as it is intelligent, empowering today’s women to make a smarter investment without compromising on beauty, craftsmanship or quality.

Our collections are conceived as the perfect addition to the jewellery trousseau of the contemporary bride—creations that celebrate her wedding day while seamlessly becoming a cherished part of her everyday life thereafter, allowing her to wear them with complete confidence.By bringing together generations of expertise with progressive innovation, we aspire to shape a new era of fine jewellery where every masterpiece becomes a legacy to be treasured for years to come.”

As Inarra Atelier embarks on its next phase of growth, the flagship atelier stands as a testament to the brand’s unwavering pursuit of excellence, innovation, and enduring elegance. With its integrated digital platform serving patrons nationwide and ambitious expansion plans on the horizon, the maison continues to redefine contemporary luxury by crafting extraordinary jewellery that honours heritage while embracing the possibilities of tomorrow.

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New Premises

Mortantra Culture House, Mumbai

Where Indian Craft Meets Contemporary India

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Mortantra, the contemporary ceremonial Indian jewellery house founded on the belief that Indian craft should be lived, worn and be in circulation, opens its Mumbai flagship, Mortantra Culture House – an immersive experiential environment where jewellery becomes the starting point for an exploration of Indian craft, culture and contemporary design. 

Spread across approximately 2,000 sq. ft. in Khar, the Culture House brings Mortantra’s world of jewellery, craft, storytelling and hospitality under one roof. Its design is shaped by an Indian Modern sensibility, where lime plaster, glass, wood and brushed brass meet traditional textiles, hand-worked surfaces, artefacts and jewellery techniques passed down through generations of karigars. 

Craft traditions including Kalamkari, Phad Chitra, Pattachitra, Mata Ni Pachedi, Bandhani, Mochi Bharat to name a fewappear throughout the space as a cultural thread and a blessing for this new chapter of the brand.

A Gallery in Motion

The experience begins with a one of a kind 200 KG raw brass door, an interpretation of Mortantra’s philosophy of making Indian traditional jewellery crafts accessible through the metal of India. 

Inside, a seven-foot Mata Ni Pachedi introduces visitors to the world of Mortantra. A peacock – a metaphor for the brand and a reference to its name, Mortantra, meaning peacock magic,  is placed against a Warli artwork representing Mumbai and Maharashtra. The meeting of the two becomes a visual dialogue between Mortantra’s roots in Gujarat and its new home in Mumbai.

The ground floor unfolds like a gallery, with jewellery presented within warm wooden vitrines detailed in brushed brass. Terracotta, textiles, Kalamkari, hand-carved objects and hand-worked metal sit alongside the jewellery.

An alta- red arch frames a Phad painting commissioned from National Award – winning artist Kalyan Joshi, inspired by the founder’s idea of a fictional city where Indian women from every era coexist.The work reflects on how jewellery and its stories travel through time, and what it means to preserve them.

Across the space, jewellery finds its place alongside a wider world of Indian craft and culture. Artworks and installations draw from Kalamkari, Phad, Mata Ni Pachedi, Warli and the country’s rich textile traditions, bringing craft, memory and adornment into the same conversation. Details reveal themselves as you move through the space – from the 108 names of shringaar etched across brass plates, to sacred motifs beneath the jewellery and textiles woven into a chhat overhead. Together, these touches encourage you to look beyond the jewellery itself and discover the histories, hands and traditions that have shaped Indian adornment over generations.

The Collective & The Sanctum

The lower level becomes warmer and more intimate, housing Sangrah : The Collective, a three-walled grand display of Mortantra’s jewellery-  Jadau Kundan, Quartz Polki, Temple, Mishr, Meenakari and Thappa Jadau, alongside statement pieces and bridal jewellery.

The ceiling is layered with textiles from across India, reflecting Mortantra’s commitment to regional crafts, and is finished with a Kutch Mochi Bharat shawl, paying homage to the brand’s Gujarati roots.

A heritage installation traces the evolution of Kundan and Jadau, bringing together archival references, Mortantra pieces and insights into technique and provenance.

The adjoining The Sanctum – Shringaar Antahpuris conceived as a contemporary haveli dressing room, defined by four alta-red arches. It includes spaces for bridal and groom jewellery selections, a getting-ready dresser featuring artefacts from across India, and a lounge for bridal consultations.

The space reflects Mortantra’s founding purpose: to make the dream of Indian bridal jewellery accessible without the burden of gold.

Why Mumbai, Why Khar

With over 30% of Mortantra’s customer base based in Mumbai, the city was a natural choice for the brand’s flagship. Mumbai’s discerning, evolving fashion culture mirrors Mortantra’s own approach to Indian jewellery-  deeply connected to heritage while remaining open to reinterpretation.

Khar, with its longstanding presence in Mumbai’s fashion and design landscape, felt like the right setting for Mortantra’s first Mumbai flagship, bringing the brand into an area already shaped by the city’s creative energy..

A Different Kind of Jewellery Space

Across the Culture House, one element remains constant: the hand. From jewellery and textiles to artefacts and craft, everything reflects the human skill and knowledge behind Indian making.

The result is a space that sits somewhere between a gallery, archive, gathering place and bridal sanctuary. Rather than simply displaying jewellery, Mortantra Culture House invites visitors to slow down, explore and discover the stories, craft and ideas behind each piece.

At its core, the flagship represents Mortantra’s belief that craft belongs in our hands, in circulation and in everyday life,  not locked away in museums or archives.

Mumbai marks the next chapter in that belief,  bringing together the richness of Indian jewellery’s past with a more contemporary way of seeing, making and wearing it today.

The Culture House marks a new chapter for Mortantra –  a physical expression of the world the brand has been building over the past decade, now brought together in Mumbai. With an established voice in contemporary Indian jewellery, Mortantra brings together its distinct point of view shaped in Indian craft, material, memory and storytelling.

More than a flagship, the Culture House brings these worlds together through architecture, objects and jewellery, inviting a closer look at the craft and knowledge behind what we wear. The ambition is not to recreate the past, but to keep its beauty and traditions moving forward in a contemporary context. In Mumbai, the Culture House becomes a meeting point between the India Mortantra comes from and the India it is helping shape.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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