National News
IIG Partners with Shringar House of Mangalsutra Ltd. to Launch Designer of the Month Competition for Jewelry Students
The International Institute of Gemology (IIG) has partnered with Shringar House of Mangalsutra Ltd. to introduce a new PAN-India initiative – the IIG Designer of the Month competition.

Aimed at IIG students across India, this competition provides an exceptional platform for aspiring jewelry designers to conceptualize, create, and showcase their designs. Winning designs will be produced in 22K and 18K gold at Shringar’s advanced manufacturing facility, offering real-world exposure for students.
The competition will be judged by an expert panel, including Chetan Thadeshwar, Chairman & MD of Shringar House of Mangalsutra, Rahul Desai, CEO & MD of IIG, and two leading jewelry retailers. The top finalists will gain invaluable opportunities, including paid internships and potential employment with Shringar, along with sponsorships for their designs. The competition marks a significant step for IIG in its commitment to providing hands-on industry experience alongside academic learning.
This collaboration reflects IIG’s dedication to shaping the future of jewelry design education by offering practical exposure and industry connections. Rahul Desai, CEO of IIG, emphasized that the MoU represents a dynamic approach to cultivating talent, blending tradition with innovation. Meanwhile, Chetan Thadeshwar highlighted Shringar’s commitment to mentoring young talent, fostering creativity, and providing them with the resources to succeed in the jewelry industry.

Speaking on this collaboration, Chetan Thadeshwar, Chairman & MD of Shringar House of Mangalsutra Ltd., shared: “At Shringar, we have always believed in creating new talent. This competition is not just about finding the next great design; it’s about mentoring the next generation of jewelry designers, helping them understand the intricacies of craftsmanship, and providing them with a platform to showcase their vision. We are proud to join hands with IIG in this endeavor, ensuring that creativity meets opportunity in the most impactful way.”

BrandBuzz
Mavitrra Launches “The Amara Collection” – A Timeless Celebration of Bridal Grandeur and Festive Luxury

Mavitrra, the elegant and stylistically unique and masterfully crafted bespoke diamond jewellery brand, has just come up with its latest creation this Diwali season. The Amara Collection, an alluring and timeless luxury bridal and festive jewellery collection that stays radiant and adds value to your wardrobe for the coming years.


“The Amara Collection” defines the beauty and sophistication of a lifetime, with pieces that are impeccably designed using natural diamonds and hallmark white and yellow gold. Each piece honours the glory of Indian celebrations and the opulence of bridal extravagance, combining ageless charm with modern artistry.
The idea of “Shining Beyond Time” has been the core of designing the collection, representing the concept in all the jewellery pieces. This is a collection of timeless masterpieces ranging from elegant diamond bangles and statement bridal rings to delicate yet grandeur evoking Lotus Earrings, all crafted in exquisite yellow and white gold. The essence of Mavitrra’s concept of artwear serving as a medium of expressing one’s unique personality and feelings is there in every intricate ornament.

“The beautiful, Amara collection is a nod to the spirit of the contemporary Indian woman, the bright, the strong and the timeless one,” states Bindu Sharma, the Founder and Creative Director of Mavitrra. She adds, “Every piece epitomises elegance, history, going far beyond ongoing fashion.”
Mavitrra specialises in custom-tailored luxury and blends proven manufacturing techniques with the highest quality inputs and a qualitative design to produce not merely luxurious jewellery but significant ones. From the custom bridal sets to the singular heirloom designs, each creative work is backed up by a certificate of excellence and made to perfection by hand of the master artisans.
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