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Celebrate Timeless Love with Platinum Love Bands: #SealItWithPlatinum

This Valentine’s Day, PGI India unveils a unique AI-powered experience and emotional storytelling to showcase love that’s rare, pure, and everlasting.

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This Valentine’s Day, Platinum Love Bands by PGI India introduces its #SealItWithPlatinum campaign, capturing the essence of love as rare, pure, and enduring. Platinum Love Bands have long symbolized unwavering love, and this campaign brings that message to life through an innovative blend of technology and emotional storytelling. Couples can now use an AI-powered initiative to visualize their future together, customizing the experience based on their personalities and preferences, reinforcing the timeless qualities of platinum.

In addition to the AI-powered experience, the campaign features immersive social media storytelling, showcasing real-life moments of love and commitment. These narratives mirror the journey of modern relationships, from uncertain beginnings to lasting, profound bonds. Through engaging content, Platinum Love Bands celebrates love’s defining moments and the strength it takes to build lasting connections—just like platinum itself, which is renowned for its purity and endurance.

Crafted from 95% pure platinum, Platinum Love Bands are the ultimate symbol of love that stands the test of time. Whether marking a special milestone or simply celebrating the bond between two people, these bands are a perfect Valentine’s Day gift in 2025. As PGI India celebrates love’s rarity and strength, the message is clear: When love speaks, #SealItWithPlatinum.

Speaking on the campaign, Sujala Martis, Consumer Marketing Director, PGI India, shares, “Platinum Love Bands have always stood for love that is rare and unwavering. With #SealItWithPlatinum, we’re bringing this essence to life through a blend of innovation and emotional storytelling. The AI-led experience allows couples to visualize their future together, celebrating love’s defining moments in an innovative way, relevant to the context of February and Valentines day.”

 Vishnu Srivatsav, Creative Head – 22Feet Tribal Worldwide says “Even in the age of AI, love is love. For a brand that believes in rare love, it was fascinating to let people project future life experiences using today’s technology. While always believing in the timelessness of love.”

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National News

Candere Unveils New Vashi Store, Reinforcing Presence in Navi Mumbai

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Candere, the lifestyle jewellery brand by Kalyan Jewellers celebrated for its modern, trend-led designs, has unveiled its newest retail store in Navi Mumbai, this time in the bustling commercial hub of Vashi. Located Sector 30A, the Platinum Techno Park, this new outlet marks Candere’s 8th store in Mumbai and 79th nationwide, underscoring its commitment to accessible, stylish jewellery for today’s discerning customers.

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The store opening comes on the heels of Candere’s landmark announcement of Shah Rukh Khan as its brand ambassador and signifies another milestone in its robust expansion strategy. Vashi, with its strong mix of corporate, retail, and lifestyle audiences, provides the perfect backdrop for Candere’s growth as an omnichannel brand.

Candere is known for its lightweight and versatile jewellery that appeals to Gen Z, working professionals, and style-conscious men. With a focus on contemporary, trend-led designs at affordable prices, starting at ₹10,000—the brand enables customers to showcase their personal style effortlessly. These collections also make ideal gifts and are perfect for marking special moments.

To mark the launch of its new store, Candere is offering special promotions: a flat 20% off on diamond and solitaire stone prices, and a flat 25% off on making charges for gold and platinum jewellery.

With this new location at Vashi, Navi Mumbai, Candere continues to blend digital convenience with physical experience, staying true to its ethos of being a digital-first brand with a growing retail presence. Backed by the heritage and trust of Kalyan Jewellers, Candere continues to redefine the jewellery-buying journey; making it smarter, seamless, and more experiential.

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National News

PMLA: Stricter reporting rules expected

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The Financial Intelligence Unit (FIU) is eyeing a fresh framework for reporting entities under the Prevention of Money Laundering Act (PMLA) Rules and will approach the Reserve Bank of India to enhance reporting requirements. Changes could include enhanced user details, immediate alert for any change in ‘know your customer’ (KYC) for accounts red-flagged for suspicious transactions and a fresh set of ‘alert indicators’ for capital market, money exchanges and bulk property or gems and jewellery purchases.

The FIU’s enhanced reporting framework represents a significant advancement in India’s anti-money laundering capabilities, addressing emerging challenges in fintech and cryptocurrency while strengthening oversight of traditional high-risk sectors like gems and jewellery.

The focus on real-time alerts and comprehensive reporting will enable more effective prevention of financial crimes and enhanced coordination between enforcement agencies. he enhanced framework aims to generate meaningful intelligence for law enforcement agencies including: Income Tax Department, Enforcement Directorate (ED),Central Bureau of Investigation (CBI)

When a large bulk transfer or purchase occurs, an immediate alert will be sent to the internal system. This promptly notifies the FIU, significantly improving their ability to track the transaction. Success of this initiative will depend on effective regulatory coordination, industry cooperation, and robust technical implementation. The framework’s emphasis on proactive monitoring rather than reactive investigation marks a fundamental shift in financial crime prevention capabilities.

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Lucira Introduces Live Video Call Feature to Enhance Online Jewelry Shopping Experience

Amongst the first in the lab-grown jewelry space, the brand brings real-time expert consultations to its website, bridging digital convenience with in-store warmth

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Lucira, a lab-grown diamond fine jewelry brand founded by Rupesh Jain, has announced the launch of its new Live Video Call feature on its website. Pioneering this approach, Lucira became one of the first in the lab-grown diamond space to offer real-time, video-based consultations, bringing the warmth and personalisation of in-store shopping to the digital world.

Designed to make the online jewelry experience more personal, transparent, and interactive, the Live Video Call feature allows customers to connect directly with Lucira’s diamond experts in real time. Through the call, customers can view diamonds up close, get styling assistance, compare pieces, and ask any number of questions, replicating the attention and guidance traditionally associated with an in-store experience.

Rupesh Jain, Founder of Lucira said, “When it comes to buying diamond jewelry, trust and personal connection matter just as much as design or price. With our Live Video Call feature, we are removing the distance that sometimes crops up while buying jewelry. It allows customers to engage with our experts face-to-face, see every detail in real time, and make confident, informed decisions from anywhere. We believe this is the future of fine jewelry retail where digital convenience meets the intimacy of a concierge experience.”

Each product page on Lucira’s website now features a Call-to-Action (CTA) that enables instant access to a Live Video Call during working hours. No scheduling is needed. Customers can simply click to connect with a diamond expert for live product demonstrations and personalized guidance. Customers also have the option to schedule a call at their convenience.

With this launch, Lucira continues to enhance its digital-first approach while offering a personal shopping experience built on trust, access, and informed decision-making.

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