The International Institute of Gemology (IIG), India’s leading institute dedicated to jewellery education and professional training, is setting a new benchmark in knowledge leadership. Known for decades of excellence in diamond, gemology, retail, and jewellery education, IIG is now bridging an important gap, the “need-of-the-hour” skills that today’s jewellery businesses must master to remain competitive.

While the industry has achieved proficiency in product knowledge and sales, a deeper curiosity remains around strategic areas such as retail growth strategies, brand building, team training, and the future of jewellery in the AI era. Recognizing this, IIG has partnered with BrandVerse, a digital marketing and retail strategy specialist, to curate an advanced workshop series exclusively designed for jewellery professionals.

The first in this series, Jewellery Retail Strategy Bootcamp, will be hosted in Gujarat, a region that has long been the epicenter of India’s jewellery trade. This session will focus on giving entrepreneurs, retailers, and next-gen business leaders the tools to not just “scratch the surface” but truly understand and apply transformative strategies that drive brand impact and sales growth.

“At IIG, our single focus has always been education, but education that evolves with the times. Today’s jewellery businesses need more than product knowledge; they need strategy, branding insight, communication mastery, and the foresight to embrace AI. This bootcamp is designed to unlock those dimensions and empower the next wave of industry leaders.” commented Rahul Desai, CEO & MD of IIG.

With enquiries already pouring in and a carefully curated batch size to ensure personalized learning, IIG is set to deliver a high-impact, practical learning experience that blends academic rigor with real-world applicability.

This initiative reflects IIG’s larger mission, to remain the go-to knowledge partner for students, entrepreneurs, and corporations in the jewellery space, providing not just courses but a complete palette of learning formats that are relevant to a global future.