The International Institute of Gemology (IIG), one of India’s premier institutes for gem and jewelry education, is bringing excitement and innovation to IIJS 2025 with a campaign that blends learning, networking, and fun. In a unique initiative, IIG is offering a free course worth ₹1,00,000 to one lucky participant, and all it takes to win is a selfie and the strength of one’s network.

The contest is simple yet meaningful: Visitors to IIJS can visit IIG’s booth, take a selfie at the Jharokha-themed selfie corner, and post it on their Instagram story by tagging @iigofficial. But here’s the twist: to actually win, participants must encourage their network to repost their story. The individual with the maximum shares stands to win a master course worth 1 Lakh by IIG.

The selfie corner itself is a heartfelt highlight of the experience; designed in the form of a traditional Jharokha, entirely conceptualized and crafted by IIG’s own students. As part of a merchandising project, students have carved, hand-painted, and styled the installation to reflect the IIJS 2025 theme of ‘Architecture’, blending cultural heritage with creative expression. It’s not just a photo spot; it’s a reflection of learning in action.

Rahul Desai, MD & CEO of IIG and Founder of RD Consultancy, shared his thoughts on the initiative: I love giving back to the industry. It has given me incredible opportunities and shaped who I am today. But I also believe giveaways should be fun. When there’s a little twist, and when you earn it through your energy and network, the reward becomes so much more meaningful. This isn’t just about IIG; it’s about celebrating the joy of connection, visibility, and community; things I deeply believe in.

Aligned with this year’s IIJS theme of ‘Architecture’, IIG’s booth showcases how the institute continues to lay strong educational foundations for the industry. From short-format practical workshops to long-term advanced programs, IIG offers skill-building opportunities for students, working professionals, and business owners alike. This year, the booth also introduces visitors to RD Consultancy, Rahul Desai’s newly launched advisory firm that offers strategic solutions for manufacturers, jewelry retailers, startups, and growth-focused entrepreneurs.

The synergy between IIG’s academic ecosystem and RD Consultancy’s business-forward mindset presents a compelling vision for the future, where education meets execution, and talent is empowered through both knowledge and action.

Visitors to IIJS are invited to explore the complete range of IIG’s offerings, meet the team, participate in the giveaway, and discover how this collaborative ecosystem can support their professional growth.