News
IGJS Jaipur 2025 bolsters global connections amidst mounting trade challenges
Against a backdrop of mounting trade challenges, India’s gem and jewellery exporters gathered in Jaipur for the International Gem & Jewellery Show (IGJS) 2025, an exclusive export-focused event organized by the Gem & Jewellery Export Promotion Council (GJEPC). Held from April 3 to 5, the show drew 50 of India’s leading exporters and more than 180 international buyers from 28 countries, reinforcing Jaipur’s status as a pivotal hub in the global jewellery trade.
The show, hosted at the Novotel Jaipur Exhibition and Convention Centre, spotlighted the city’s long-standing reputation for integrated craftsmanship — where stone-cutting and jewellery manufacturing coexist within the same business ecosystem. For many international buyers, this “one-stop-shop” model remains a key draw.
Still, the atmosphere wasn’t without tension. The recent imposition of U.S. tariffs — ranging between 26% and 27% on Indian jewellery exports — loomed large over business discussions. Exporters expressed concern over the long-term implications for price-sensitive markets like the United States, which has traditionally been a top destination for Indian jewellery.
“Tariffs were the biggest talking point on the floor,” said one Jaipur-based exporter. “We’re now discussing cost-sharing models with our U.S. partners, looking to absorb the blow across the supply chain — from exporters to retailers to end consumers.”
Repeat buyers remained a bright spot, with several exhibitors reporting continued interest and steady orders from long-standing clients. But many acknowledged a pressing need to attract larger retail chain buyers, particularly as global trade routes shift.
In response to the evolving trade landscape, exporters are eyeing alternative markets such as Dubai and Saudi Arabia, regions with strong demand and more favorable trade terms. Industry stakeholders also pointed to the India-Australia Economic Cooperation and Trade Agreement (ECTA) as a promising channel for diversifying export destinations.
Despite challenges, the sentiment remained broadly optimistic. The GJEPC announced plans to significantly scale the show in 2026, targeting over 500 global buyers and more than 150 exhibitors, a move intended to elevate the show’s global standing and deepen its influence in the international marketplace.
At its core, IGJS Jaipur 2025 underscored themes of resilience, adaptability, and strategic collaboration — with industry players focused on navigating shifting trade dynamics while continuing to showcase the strength of Indian craftsmanship.
National News
Svariya Introduces a New Era of Everyday Jewellery with ‘Unleash Jewellery. Not Rules.’ Philosophy
Svariya Redefines Everyday Jewellery with Effortless Style and Wearability
In an era where personal style is becoming an everyday expression of identity, emerging demi-fine jewellery brand ‘Svariya’ is redefining how jewellery is worn, experienced, and lived in. Built on the philosophy ‘Unleash Jewellery. Not Rules’ the brand challenges long-standing norms that have traditionally defined the jewellery industry.
For years, jewellery has been associated with care instructions- remove before showering, store properly, avoid daily wear. Svariya reimagines this approach by creating pieces that are articulated for real life- effortless, durable, and meant to be donned without hesitation.
Positioned in the fast- growing demi-fine jewellery segment, Svariya offers thoughtfully designed collections crafted using high-quality materials such as stainless steel, silver, zircon stones, and premium gold plating. The brand’s jewellery is anti-tarnish, waterproof, and hypoallergenic, allowing it to seamlessly integrate into everyday routines.
“At Svariya, we believe jewellery should fit into your life effortlessly,” as quoted by Vishnupriya Singh, who is also the CEO of the brand. “Our philosophy, ‘Unleash Jewellery. Not Rules is about giving every woman the freedom to wear her jewellery without worrying about upkeep.
Designed with a minimalist yet statement-making aesthetic, Svariya’s pieces are created for the smooth transition across occasions, from daily work wear to social gatherings, without compromising on style statement. The brand focuses on versatility and longevity, ensuring that its collections remain relevant beyond seasonal trends.
The emergence of brands like Svariya reflects a broader shift in consumer preferences, where modern women are increasingly seeking products that combine elegance with ease. As lifestyles become more dynamic, jewellery is no longer confined to special occasions but has become an integral part of everyday wear.
With a digital-first approach and a strong focus on product quality, Svariya aims to build a meaningful presence in the affordable luxury jewellery space, catering to consumers who value both aesthetics and functionality. More than just adornment, Svariya represents a mindset—one that encourages confidence, individuality, and effortless style. Through its philosophy, the brand invites consumers to move beyond traditional rules and embrace jewellery as a natural extension of their everyday lives.
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