News
IGJS Jaipur 2025 bolsters global connections amidst mounting trade challenges
Against a backdrop of mounting trade challenges, India’s gem and jewellery exporters gathered in Jaipur for the International Gem & Jewellery Show (IGJS) 2025, an exclusive export-focused event organized by the Gem & Jewellery Export Promotion Council (GJEPC). Held from April 3 to 5, the show drew 50 of India’s leading exporters and more than 180 international buyers from 28 countries, reinforcing Jaipur’s status as a pivotal hub in the global jewellery trade.
The show, hosted at the Novotel Jaipur Exhibition and Convention Centre, spotlighted the city’s long-standing reputation for integrated craftsmanship — where stone-cutting and jewellery manufacturing coexist within the same business ecosystem. For many international buyers, this “one-stop-shop” model remains a key draw.
Still, the atmosphere wasn’t without tension. The recent imposition of U.S. tariffs — ranging between 26% and 27% on Indian jewellery exports — loomed large over business discussions. Exporters expressed concern over the long-term implications for price-sensitive markets like the United States, which has traditionally been a top destination for Indian jewellery.
“Tariffs were the biggest talking point on the floor,” said one Jaipur-based exporter. “We’re now discussing cost-sharing models with our U.S. partners, looking to absorb the blow across the supply chain — from exporters to retailers to end consumers.”
Repeat buyers remained a bright spot, with several exhibitors reporting continued interest and steady orders from long-standing clients. But many acknowledged a pressing need to attract larger retail chain buyers, particularly as global trade routes shift.
In response to the evolving trade landscape, exporters are eyeing alternative markets such as Dubai and Saudi Arabia, regions with strong demand and more favorable trade terms. Industry stakeholders also pointed to the India-Australia Economic Cooperation and Trade Agreement (ECTA) as a promising channel for diversifying export destinations.
Despite challenges, the sentiment remained broadly optimistic. The GJEPC announced plans to significantly scale the show in 2026, targeting over 500 global buyers and more than 150 exhibitors, a move intended to elevate the show’s global standing and deepen its influence in the international marketplace.
At its core, IGJS Jaipur 2025 underscored themes of resilience, adaptability, and strategic collaboration — with industry players focused on navigating shifting trade dynamics while continuing to showcase the strength of Indian craftsmanship.
National News
Every Day, A New Story: Mia By Tanishq Reimagines Billboard Advertising With Its ‘Precious, Every Day’ Calendar
The Brand Brings A Billboard That Turns A New Page Every Night To Bengaluru and Mumbai, Offering A Reminder That You Don’t Need To Wait For An Occasion To Wear Something Precious
What if a billboard had a new story to tell every single day? Mia by Tanishq, one of India’s leading contemporary fine jewellery brands, has transformed a billboard into a giant calendar that flips to a new page every night, each one pairing a new Mia piece with a line that finds something precious in that day of the week. The installation is on a 30-day run at the Domlur flyover gantry heading into Indiranagar in Bengaluru, following a week-long run on Mumbai’s Western Express Highway. At its heart is a simple insight: women often celebrate the people and milestones around them but hold back when it comes to celebrating themselves. Mia’s answer: you can be the occasion.
Last year, Mia’s calendar-themed billboard showcased a different jewellery piece in each date square. This edition takes the idea further. Each night, one of 30 calendar pages is physically turned to reveal a fresh line and a new Mia piece, while the Mia logo and ‘Precious, Every Day’ stay fixed. Commuters who pass the same stretch every morning find something new waiting for them.
The campaign reflects how jewellery has become an expression of mood and self-appreciation, not something kept only for gifting or festivities. A Monday page pairs Mia’s Blue Rhythm gold stud earrings, set with blue sapphires, with the line “The only Monday blues worth having,” turning the most dreaded day of the week into a playful one. Wednesday highlights personal victories with “Midweek? Stack your rings like your wins,” while Saturday encourages women to embrace the present with “Step out in the necklace you’ve been saving for ‘some’ day.” Each line starts with how a day already feels, from the Monday slump to the midweek push, and turns it into a reason to wear something precious.
Commenting on the campaign, Ajay Maurya, Head of Marketing and Category, Mia by Tanishq, said:

“More and more women are choosing jewellery for themselves, without waiting for a reason. These are not new behaviours we are trying to create, but everyday realities we are reflecting. A woman may simply feel good about herself and choose a piece of jewellery to mark it. With the ‘Precious, Every Day’ calendar, we wanted to bring that thought to the place where everyday life happens, the daily commute. A page that changes overnight gives people a small reason to look up, and a reminder that there is something precious in every day.”
With the ‘Precious, Every Day’ calendar, Mia by Tanishq turns a familiar outdoor format into a story told one page at a time, reminding women that the most precious moments are often the ones they choose for themselves. The activation was executed in partnership with Platinum Outdoor and Madison World.
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