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Indriya unveils Raasvi, the Bridal Collection of Gujarat

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 Indriya, Aditya Birla Jewellery, unveils Raasvi, the Bridal Collection of Gujarat, designed for the bride who carries her heritage and has dreamt about her perfect moment for years. Raasvi celebrates the vibrant essence of Gujarat’s rich textile artistry and enduring cultural warmth, a radiant expression of craftsmanship and timeless regional grace.

Raasvi is more than jewellery — it is a celebration of Gujarat’s rich traditions, artistry, and timeless elegance. Designed for the bride who carries her culture through joyous rituals and vibrant heritage, Raasvi weaves together the essence of Gujarati craftsmanship and contemporary design. At its heart, Raasvi, a symphony of creativity, reflects the region’s enduring artistry and cultural pride. The masterpiece unfolds in three exquisite layers—Chandan Haar, Jhalar, and Jhumna Haar—each embodying joy, tradition, and the spirit of Gujarat.

The first layer, Chandan Haar, features an intricate design of multiple gold chains with a central pendant inspired by the graceful arches of historic monuments, adorned with detailed stone settings. The second layer, Jhalar, cascades with floral motifs drawn from temple carvings and nature, embellished with delicate jhumka-like charms that evoke the welcoming tassels of a toran. Completing the trio is the Jhumna Haar, which incorporates traditional Kalighati artistry and the iconic Gujarati Pankhi motif, layered with ancient ruby jadai, celebrating the rich textile heritage of Gujarat. These layers together embody a radiant tribute to Gujarat’s timeless bridal elegance and cultural warmth.

For years, every bride has a dream of the kind of bride she wants to be on her special day, one who celebrates the vibrant soul of her homeland and is deeply rooted in heritage. That dream now comes true with Raasvi, Indriya’s tribute to the bride who chooses to carry the spirit, colors, and artistry of Gujarat in every step, every sparkle, and every story she wears. 

The brand film launching Raasvi captures this vision of a modern bride whose aspirations are shaped by faith, culture, and the traditions she embraces. Available in Gujarati and Hindi, the film reflects the emotional depth and rich cultural heritage of the collection and is launched across TV and digital channels.

Sandeep Kohli, CEO, Indriya said, “With Raasvi, we are proudly embracing Gujarat’s rich cultural heritage and celebrating it through exquisite craftsmanship inspired by its vibrant textile artistry and iconic motifs. Our vision is to establish Indriya among the leaders in regional bridal jewellery, by creating deeply authentic, meaningful designs that resonate with brides who cherish their roots. . Raasvi marks an important step in making Indriya the most trusted destination for bridal jewellery across India, where tradition meets timeless elegance.” 

Abhishek Rastogi, Head of Design, Indriya said, “Our vision was to bring the vibrant heritage of Gujarat to life through design. Raasvi is a balanced dialogue between tradition and modernity—where intricate kaarigari meets refined contemporary craftsmanship. Through meticulous detailing and profound cultural inspiration, we have created jewellery that embodies not just beauty, but the soul, emotion, and timeless spirit of Gujarat. The kaarigari of Raasvi reflects centuries of artisanal mastery, weaving together exquisite embroidery-like techniques with iconic motifs to honor the enduring artistry of the region.”

Shantiswarup Panda

Shantiswarup Panda, Head of Marketing & Visual Merchandizing, Indriya. “The day of marriage across Indian sub-cultures remains the purest expression of one’s culture and celebration of rich heritage. Every woman cherishes a dream of being a bride of a certain kind much before the chosen man walks into her life, a bride who indulges in celebration of her heritage. These collections brings dreams to life through rich storytelling that blends heritage with individuality. With this collection, Indriya invites every bride to connect with her culture reflected in design and make it her own with endless love.”

With a growing presence of 36 stores across India, Indriya continues to bring exquisitely crafted jewellery closer to brides across the nation.

Kaarigari so exquisite in every detail, your heart will sing, Dil abhi bhara nahin.

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Verlas Introduces the ‘Alyssa’ Collection in India, Bringing  Modern Luxe Floral-Inspired Design to Lab-Grown Diamond Jewelry Crafted in Fine Gold

The New York-born brand channels statement floral designs in modern silhouettes and larger carat diamond brilliance into a collection made for weddings, engagements, cocktail evenings, and wedding Trousseau Picks.

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Verlas, the New York-based fine jewelry brand, has brought its luxurious Alyssa collection to India, a floral-inspired range of contemporary designs crafted with IGI-Certified lab-grown diamonds and BIS hallmarked gold in 14K and 9K Gold variants. Built around larger carat weights and romantic floral design, the collection pairs statement sparkle with Verlas’ commitment to sustainability and craftsmanship. Since its founding in 2019, Verlas has focused on modern, considered jewelry designed to feel personal and meaningful, handcrafted by skilled artisans in VS clarity lab-grown diamonds set in fine gold.

Inspired by blooming florals, the Alyssa collection translates nature’s motifs into refined diamond jewelry designed for everyday moments in the form of elegant pendant necklaces and Studs designed with florets of round-cut and marquise-cut diamonds, and then there are these luxe styles that call for something more. For bigger celebrations to evening dressing, these luxe designs are crafted with marquise and round-cut diamonds in hoops and dangler earrings, unique tennis bracelets and tennis necklace designs that embrace the designer craftsmanship of Verlas.  The Alyssa collection brings signature brilliance to a range of personal styles.

For the modern bride, Alyssa brings together jewelry for every part of her journey—from the engagement and big day to her trousseau, bridesmaids and the little moments beyond. Fashion-forward yet effortlessly elegant, each design is crafted to make a statement today and stay in her rotation long after the celebrations are over.

Among the highlights are the Alyssa Cuatro Floral Hoops, featuring five round lab-grown diamonds arranged in a delicate floret on a solid gold hoop. For a softer, more elegant look, these round-cut diamonds bring a classic appeal – perfect for those who prefer understated sparkle.

If bold and distinctive is more your style, the Alyssa Tres Marquise Diamond Huggies bring an elongated floral silhouette with marquise-cut diamond petals.

The Alyssa Radiant Bloom Ring offers another take on the floral motif, bringing together round-cut diamonds for a radiant, feminine look.

Meanwhile, the Alyssa Trio Marquise Bouquet Ring takes a bolder approach, featuring three diamond florets crafted with marquise diamond petals. Whether you lean towards the elegant simplicity of round cuts or the bolder character of marquise cuts, the Alyssa collection offers a floral style to match.

The Alyssa Marquise Studs bring a fresh take on florals, with marquise-cut diamonds forming an X-shaped motif around a round centre. Easy enough for everyday, yet special enough for evenings out, they’re the kind of pair you’ll keep reaching for.

For a little more sparkle, the Alyssa Marquise-Cut Floral Tennis Bracelet makes a statement without feeling reserved for just one occasion. Its floral diamond motifs bring a touch of drama to wedding celebrations, festive evenings and everything in between.

And when you’re ready to go all out, the Alyssa Marquise Radiant Tennis Necklace takes the floral story up a notch. With twenty-three diamond florets and a total weight of 13 carats, it brings together marquise-cut petals and round diamond centres for a look made to shine at the wedding, reception, or your next big celebration.

Available in white, yellow, and rose gold in 14K and 9K, the Alyssa collection reflects Verlas philosophy of creating jewelry that is beautiful, meaningful, and responsibly crafted. Perfect for elevating bridal looks and everyday romance alike.

With its growing presence in India, Verlas continues to bring its modern design and craftsmanship approach to fine jewelry to new audiences, combining considered design, conscious choice, and a more approachable jewelry experience.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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