BrandBuzz
Indriya unveils Raasvi, the Bridal Collection of Gujarat
Indriya, Aditya Birla Jewellery, unveils Raasvi, the Bridal Collection of Gujarat, designed for the bride who carries her heritage and has dreamt about her perfect moment for years. Raasvi celebrates the vibrant essence of Gujarat’s rich textile artistry and enduring cultural warmth, a radiant expression of craftsmanship and timeless regional grace.
Raasvi is more than jewellery — it is a celebration of Gujarat’s rich traditions, artistry, and timeless elegance. Designed for the bride who carries her culture through joyous rituals and vibrant heritage, Raasvi weaves together the essence of Gujarati craftsmanship and contemporary design. At its heart, Raasvi, a symphony of creativity, reflects the region’s enduring artistry and cultural pride. The masterpiece unfolds in three exquisite layers—Chandan Haar, Jhalar, and Jhumna Haar—each embodying joy, tradition, and the spirit of Gujarat.
The first layer, Chandan Haar, features an intricate design of multiple gold chains with a central pendant inspired by the graceful arches of historic monuments, adorned with detailed stone settings. The second layer, Jhalar, cascades with floral motifs drawn from temple carvings and nature, embellished with delicate jhumka-like charms that evoke the welcoming tassels of a toran. Completing the trio is the Jhumna Haar, which incorporates traditional Kalighati artistry and the iconic Gujarati Pankhi motif, layered with ancient ruby jadai, celebrating the rich textile heritage of Gujarat. These layers together embody a radiant tribute to Gujarat’s timeless bridal elegance and cultural warmth.
For years, every bride has a dream of the kind of bride she wants to be on her special day, one who celebrates the vibrant soul of her homeland and is deeply rooted in heritage. That dream now comes true with Raasvi, Indriya’s tribute to the bride who chooses to carry the spirit, colors, and artistry of Gujarat in every step, every sparkle, and every story she wears.
The brand film launching Raasvi captures this vision of a modern bride whose aspirations are shaped by faith, culture, and the traditions she embraces. Available in Gujarati and Hindi, the film reflects the emotional depth and rich cultural heritage of the collection and is launched across TV and digital channels.

Sandeep Kohli, CEO, Indriya said, “With Raasvi, we are proudly embracing Gujarat’s rich cultural heritage and celebrating it through exquisite craftsmanship inspired by its vibrant textile artistry and iconic motifs. Our vision is to establish Indriya among the leaders in regional bridal jewellery, by creating deeply authentic, meaningful designs that resonate with brides who cherish their roots. . Raasvi marks an important step in making Indriya the most trusted destination for bridal jewellery across India, where tradition meets timeless elegance.”
Abhishek Rastogi, Head of Design, Indriya said, “Our vision was to bring the vibrant heritage of Gujarat to life through design. Raasvi is a balanced dialogue between tradition and modernity—where intricate kaarigari meets refined contemporary craftsmanship. Through meticulous detailing and profound cultural inspiration, we have created jewellery that embodies not just beauty, but the soul, emotion, and timeless spirit of Gujarat. The kaarigari of Raasvi reflects centuries of artisanal mastery, weaving together exquisite embroidery-like techniques with iconic motifs to honor the enduring artistry of the region.”


Shantiswarup Panda, Head of Marketing & Visual Merchandizing, Indriya. “The day of marriage across Indian sub-cultures remains the purest expression of one’s culture and celebration of rich heritage. Every woman cherishes a dream of being a bride of a certain kind much before the chosen man walks into her life, a bride who indulges in celebration of her heritage. These collections brings dreams to life through rich storytelling that blends heritage with individuality. With this collection, Indriya invites every bride to connect with her culture reflected in design and make it her own with endless love.”
With a growing presence of 36 stores across India, Indriya continues to bring exquisitely crafted jewellery closer to brides across the nation.
Kaarigari so exquisite in every detail, your heart will sing, Dil abhi bhara nahin.
BrandBuzz
Tiffany & Co. Unveils Blue Book 2026 ‘Hidden Garden’ In A Spectacular New York Showcase
A Star-Studded Evening at the Park Avenue Armory Celebrates Nature-Inspired High Jewellery, Reimagining the Legacy of Jean Schlumberger Through Rare Gemstones and Contemporary Artistry.
Tiffany & Co. unveiled its Blue Book 2026: Hidden Garden collection with an elegant, star-studded evening at the iconic Park Avenue Armory. The event brought together an impressive guest list, including Teyana Taylor, Connor Storrie, Naomi Watts, Amanda Seyfried, Gabrielle Union, Dwayne Wade, Rosé, Gretty Lee, and Mariah Carey, who also delivered a special performance during the evening.
The showcase unfolded as a seamless blend of jewellery, fashion, and immersive storytelling. Models presented the collection dressed in creations by Sarah Burton for Givenchy, set against a lush indoor garden concept that mirrored the inspiration behind the collection. Guests were treated to a curated dining experience surrounded by abundant floral installations, enhancing the atmosphere of an enchanted garden brought to life.



At the heart of the collection lies the creative vision of Nathalie Verdeille, Senior Vice President and Chief Artistic Officer of High Jewellery. Building on the legacy of Jean Schlumberger, the collection revisits his fascination with nature, translating elements like blossoms, butterflies, birds, and grasshoppers into intricate high jewellery pieces adorned with extraordinary gemstones. The garden, long a source of inspiration for Schlumberger, is reimagined here with renewed vibrancy and detail.
Among the standout highlights are new interpretations of the iconic Bird on a Rock motif, a design synonymous with Schlumberger’s legacy. These pieces now appear in vivid new colourways, perched atop stones such as chrysoprase and aquamarine, forming part of a suite that includes a necklace with a convertible brooch, bracelet, earrings, and ring. Alongside this, the Butterfly chapter captures movement and delicacy through diamond-studded wings, while the Bee chapter draws from the historic Two Bees ring, presenting bold new designs with honeycomb-inspired structures and a striking internally flawless diamond exceeding 10 carats.

The narrative continues with the reintroduction of the Paradise Bird, a rare motif originally conceived in 1962. This year’s interpretation sees the design evolve into vibrant new creations set on striking gemstones, featuring a rich palette of turquoise, emeralds, sapphires, and tsavorites. These pieces echo Schlumberger’s fascination with the natural world, shaped by his travels and personal experiences, including time spent at his home in Guadalupe.
The choice of venue added another layer of meaning to the evening. The Park Avenue Armory shares a historic connection with the maison, as Louis C. Tiffany was commissioned in 1881 to design parts of the Armory, including the Silver Room and Historic Veterans Room. This heritage connection underscored the brand’s ability to bridge past and present seamlessly.
With Blue Book 2026: Hidden Garden, Tiffany & Co. not only celebrates its rich design heritage but also pushes creative boundaries, transforming nature’s fleeting beauty into enduring high jewellery masterpieces that feel both timeless and distinctly contemporary.
-
National News18 hours agoAKSHAY TRITIYA 2026 – Healthy Footfalls, Jewellery Sales Across India, Estimated 18–20 Tonnes Of Business Recorded
-
National News14 hours agoAkshaya Tritiya 2026:Indian Consumers Balanced Record-High Prices With Age-Old Traditions
-
DiamondBuzz17 hours agoMotorsport Meets High Jewellery: Hannah St John Turns Heads with ‘La Velocita’ Diamond Necklace at F1 Event
-
New Premises17 hours agoKalyan Jewellers Expands Its Maharashtra Footprint with a New Showroom in Ambernath


