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IBJA Youth Wing Successfully Hosts IBJA Youth Premier League at Grand Saya Resort

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The Indian Bullion and Jewellers Association (IBJA) Youth Wing proudly announced the successful completion of the IBJA Youth Premier League, a two-day cricket extravaganza held on 27th and 28th June 2025 at the picturesque Grand Saya Resort.

The event brought together vibrant and passionate youth members of IBJA from across the industry, promoting camaraderie, wellness, and sportsmanship through the spirit of cricket. Held amidst an atmosphere of excitement and healthy competition, the tournament saw enthusiastic participation, strategic gameplay, and unforgettable moments both on and off the field.

With multiple teams representing different segments of the jewellery and bullion sector, the league format ensured fair play and showcased emerging talent within the community. The matches were conducted professionally, with live commentary, umpiring, and scorekeeping, reflecting the high standards set by the IBJA Youth Wing.

Mr. Prithviraj Kothari President of the IBJA , expressed his gratitude:

“We are delighted with the overwhelming response and sportsmanship displayed by our members. The IBJA Youth Premier League was more than just a cricket tournament—it was a celebration of unity, leadership, and the vibrant energy of the next generation of our industry.”

The Grand Saya Resort provided a perfect backdrop, combining luxury and leisure with a spirit of festivity and engagement. The event concluded with a grand awards ceremony, recognizing the winning team, standout performers, and the collective enthusiasm of all participants.

The IBJA Youth Wing continues to remain committed to fostering professional development, community building, and wellness-driven initiatives for young members of the industry.

In all there were 8 teams with more than 90 players who played 22 matches which included two celebrity matches for sponsors and other members too. Vardhman Lions team was declared the winner of the tournament.

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iAMORY Goes Mobile: D2C Jeweler Debuts App to Disrupt India’s ‘Counter-Led’ Retail

By bridging the trust gap with lab-grown diamonds and 925 silver, the new iOS and Android platform aims to become a “digital counter” for the modern consumer.

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Following a successful physical debut in Mumbai, jewelry brand iAMORY has officially launched its mobile application on Android and iOS. The move signals a strategic shift to scale its direct-to-consumer (D2C) presence, targeting the rapidly evolving digital habits of Indian shoppers.

The app launch is designed to solve the “discovery fatigue” and lack of transparency often associated with traditional jewelry buying. By focusing on the 925 sterling silver and lab-grown diamond (LGD) segments, iAMORY is positioning itself at the intersection of affordability and fine jewelry.

A “Digital Counter” Experience The platform introduces several features aimed at building consumer confidence in high-value online purchases:

  • Total Transparency: Real-time access to metal purity details, diamond certifications, and clear pricing breakdowns.
  • Mobile-First Design: A seamless interface featuring AI-driven notifications, wishlists, and secure “one-tap” checkouts.
  • Exclusive Access: App users will receive priority access to limited product drops and specialized discounts not available on the web or in-store.
Archit Jain,

Archit Jain of iAMORY noted that the power dynamic in the industry is shifting. “Digital adoption is democratizing jewelry,” Jain stated. “It is shifting power from family-led counters to digital-first, design-led brands that prioritize transparency, speed, and storytelling.” He describes the app as a “digital counter” where users can instantly compare prices and access social proof.

iAMORY plans to continuously iterate on the app experience, with upcoming updates slated to include advanced personalization tools, AI-driven loyalty mechanisms, and interactive content formats to deepen customer engagement.

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