In May 2025, Hong Kong witnessed a nuanced retail landscape: while total retail sales rebounded modestly, rising 2.4% year on year to HKD 31.32 billion ($3.99 billion), sales of luxury goods—specifically jewelry, watches, clocks, and other valuable gifts—contracted by 3.2% to HKD 3.87 billion ($493.1 million). This divergence offers critical insights into the shifting dynamics of consumer behavior, external macroeconomic pressures, and sector-specific challenges.

Several interrelated factors contributed to the luxury segment’s decline. First, surging gold prices significantly dampened consumer appetite for jewelry purchases, as higher costs discouraged discretionary spending on big-ticket items. Second, demand for luxury products on the Chinese mainland softened, reducing the influx of high-spending tourists traditionally pivotal to Hong Kong’s retail sector. Lastly, increased outbound tourism encouraged local consumers to shop abroad, further eroding domestic sales.

From January to May 2025, hard-luxury sales dropped by 9% to HKD 20.27 billion ($2.58 billion), while overall retail sales fell 4% to HKD 155.05 billion ($19.75 billion). These figures highlight a broader recalibration within Hong Kong’s retail environment, reflecting evolving consumer preferences and economic headwinds.