DiamondBuzz
Hong Kong International Jewellery Show 2025 opens
Showcasing global innovative designs; exhibition zone highlights global creative craftsmanship
– The Hong Kong International Jewellery Show launched today (4 March) and runs until 8 March, showcasing a wide range of designs incorporating creative and cultural elements. – The debut “Young Jewellery Designer Arena” showcases the creativity and craftsmanship of up-and-coming talents.
– The results of two major jewellery design competitions are revealed today. The International Jewellery Design Excellence Award features 80 worldwide award-winning pieces competing for the “Champion of the Champions”. The design that clinched both the Best of Show Award in the Open Group and the Craftsmanship & Technology Award in the Hong Kong Jewellery Design Competition was a beautifully crafted ring inspired by Monet’s “Water Lilies”
The 41st Hong Kong International Jewellery Show, organised by the Hong Kong Trade Development Council (HKTDC), opens today at the Hong Kong Convention and Exhibition Centre (HKCEC) and runs for five consecutive days, closing on 8 March. It runs concurrently with the 11th Hong Kong International Diamond, Gem & Pearl Show which opened on Sunday (2 March) at AsiaWorld-Expo and finishes on 6 March. This year’s twin jewellery shows have attracted some 4,000 exhibitors from more than 40 countries and regions, showcasing a spectrum of jewellery raw materials, finished products and technological tools, helping to create an international one-stop jewellery trading platform.
Leading the trend with innovative and fashionable designs
The jewellery industry is increasingly focusing on fashionable styles, with innovative designs becoming key to helping products stand out in the market. For many years, the Hong Kong International Jewellery Show has provided an excellent platform for exhibitors to showcase their boundless creativity and exquisite craftsmanship. This year, Hong Kong exhibitor OSI Vitoria Jewelry (Booth: CEC GH-E08) introduces a floral necklace featuring a 62-carat emerald surrounded by more than 3,400 spinels, sapphires and diamonds, depicting the dazzling moment of fireworks lighting up the sky. Japanese exhibitor Jewelry of Raden & Urushi (Booth: CEC 1CON-016) presents a dragon-shaped brooch and pendant made of 18K gold, Akoya pearls, diamonds and mother-of-pearl, with intricate craftsmanship that imbues the design with life. Australian exhibitor Autore Pearls Pty Ltd (Booth: CEC GH-C32) showcases a vivid snake-shaped necklace that echoes the Year of the Snake, adorned with pearls, diamonds and gemstones. In the newly added Gold Jewellery Zone, Malaysian exhibitor Chl Innovation Industries Sdn Bhd (Booth: CEC 3E-D15) exhibits a durian pendant with distinctive local charm.
Many exhibitors keep their fingers on the pulse of jewellery trends and launch creative products incorporated with traditional cultural elements. Hong Kong exhibitor Zuri Jewelry Company Limited (Booth: CEC 1E-C18) capitalised on Hong Kong’s “panda economy” to introduce its “Panda and Bamboo” jewellery collection. Changzhou Yi’an Jewelry Co., Ltd (Booth: CEC 1CON-029) from Mainland China harnesses filigree inlay technique, an almost-lost craft that is part of China’s intangible cultural heritage, to create 18K gold wheatears – a piece that won the Best Design Award in the 2019 Tiangong Awards.
A new addition to this year’s show is the Young Jewellery Designer Arena, showcasing the creations and craftsmanship of up-and-coming talents to global buyers. The event also features 18 national, regional and industry pavilions, including the UK Pavilion led by British Jewellery & Giftware International with sophisticated jewellery pieces from eight British designers.
Two major jewellery design competitions discover and nurture new talents
The HKTDC has always put great emphasis on discovering and nurturing emerging talents to further elevate the standard of jewellery design. This year, it has once again joined hands with The Jewellers’ & Goldsmiths’ Association of Hong Kong Limited, Hong Kong Jewellery & Jade Manufacturers Association, Hong Kong Jewelry Manufacturers’ Association and the Diamond Federation of Hong Kong, China Ltd to organise the 7th International Jewellery Design Excellence (IJDE) Award and the 26th Hong Kong Jewellery Design Competition (HKJDC) to identify new talents. The award ceremonies for the two competitions were held this morning and the winning entries will be on display at the Hall 1D and 1E Concourse throughout the International Jewellery Show.
Held for the first time since the pandemic, the 2025 IJDE Award received an enthusiastic response with 80 award-winning entries from nine countries and regions competing for the highest honour – the “Champion of the Champions”. The entries were assessed by an esteemed panel of judges with Lawrence Ma, Chairman of the HKTDC Hong Kong International Jewellery Show and HKTDC Hong Kong International Diamond, Gem & Pearl Show Fair Organising Committee, serving as chief judge and other members including representatives from L’ECOLE, School of Jewelry and the De Beers Group, among others. (See Table 1 for the list of selected winning entries from the 7th IJDE Award.)
The theme for this year’s HKJDC was “Lasting Brilliance“, encouraging participants to showcase the enduring allure of jewellery through their creations. The competition was divided into an Open Group and Student Group and received a total of 86 entries. The judging panel, made up of six professionals from diverse fields such as jewellery and design, selected the winning entries after careful consideration. (See Table 2 for the list of selected winning entries from the 26th HKJDC.)
Series of events enhance industry networking A jewellery networking reception is being held tonight to boost connections among participants, welcoming jewellery industry representatives and both local and international buyers. Salina Yan, Permanent Secretary for Financial Services and the Treasury (Financial Services) of the Hong Kong SAR Government, will be the Guest of Honour. In addition, three jewellery parades will be held during the show, echoing its “Symphony of Sparkles” theme with displays of exquisite jewellery pieces. Over the course of the twin jewellery shows, more than 30 industry seminars, parades and other activities are being organised to further facilitate industry exchange.
BrandBuzz
De Beers Group Rewrites the Diamond Story with ‘Intention Pendants’ for the Woman Who Chooses Herself
Where natural diamonds become expressions of intent for women shaping their own path
De Beers Group taps into the modern ritual of intention-setting with the launch of ‘The Intention Pendant’ collection, where natural diamonds become intimate expressions of purpose and personal power. Designed for the woman who marks her milestones quietly yet deliberately, the high-glamour collection reflects a new language of self-gifting rooted in meaning, emotion, and self-belief. The launch speaks to a wider cultural shift, one where success is defined internally and luxury becomes a deeply personal signature.
For Gen Z and millennials, practices like manifestation, vision boarding, and ‘scripting dreams’ are no longer trends; they are core lifestyle rituals. Intention-setting has become a daily act of self-empowerment. De Beers Group captures this sentiment through a personal campaign narrative that features a young woman crafting a vision board and reconnecting with her inner clarity, with the pendant serving as her constant companion through quiet moments and self-discovery.

“Women today are choosing to celebrate themselves through everyday intentions. The Intention Pendants draw from the extraordinary legacy of natural diamonds while honouring this cultural shift,” said Toranj Mehta, Vice President of Marketing, De Beers Group India. “Rooted in the extraordinary legacy of natural diamonds, this collection reflects a shift toward jewellery as a personal marker of growth. Each piece serves as a quiet reminder a woman wears for herself, honouring her inner resolve and the promises she makes to her future.”
The launch is supported by a comprehensive 360° campaign designed to inspire and engage across print, television, radio, cinema, outdoor, digital, and social media outreach. Leading Bollywood and sports icons including Tamannaah Bhatia, Athiya Shetty and Sania Mirza have created and shared their personal vision boards while wearing the pendants, amplifying authenticity and aspiration.
Each Intention Pendant features a natural diamond, formed over billions of years and shaped patiently by nature, carrying a sense of timeless continuity into the present. Refined through the forces of time, it stands as a lasting symbol of resilience and brilliance. Inspired by celestial forms and personal energy, the design brings this journey from nature’s heart to hers into a modern, wearable expression. Worn close to the heart, the pendant becomes a personal touchstone, subtly manifesting her best life while reflecting her intentions, inner strength, and the journey she continues to shape.
The Intention Pendant collection builds on De Beers’ global focus on self-gifting as an evolving expression of self-love. Across markets, natural diamonds are increasingly chosen to mark independent decisions, personal milestones, and moments of inner transformation, signalling a move beyond traditional gifting toward jewellery that reflects individuality and purpose.
Launching ahead of the year-end period of reflection, the collection aligns naturally with a season devoted to renewal, clarity, and intention. The Intention Pendant emerges not as a statement piece, but as a personal symbol, one that accompanies a woman quietly as she defines success on her own terms.
‘The Intention Pendant Collection’, serves as a reminder of one’s potential through the timeless beauty of a natural diamond and personal expression. De Beers invites you to connect with cosmic energy, flowing from nature’s core to your own.
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