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Hong Kong International Jewellery Show 2025 opens

Showcasing global innovative designs; exhibition zone highlights global creative craftsmanship

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– The Hong Kong International Jewellery Show launched today (4 March) and runs until 8 March, showcasing a wide range of designs incorporating creative and cultural elements. – The debut “Young Jewellery Designer Arena” showcases the creativity and craftsmanship of up-and-coming talents.
– The results of two major jewellery design competitions are revealed today. The International Jewellery Design Excellence Award features 80 worldwide award-winning pieces competing for the “Champion of the Champions”. The design that clinched both the Best of Show Award in the Open Group and the Craftsmanship & Technology Award in the Hong Kong Jewellery Design Competition was a beautifully crafted ring inspired by Monet’s “Water Lilies”

The 41st Hong Kong International Jewellery Show, organised by the Hong Kong Trade Development Council (HKTDC), opens today at the Hong Kong Convention and Exhibition Centre (HKCEC) and runs for five consecutive days, closing on 8 March. It runs concurrently with the 11th Hong Kong International Diamond, Gem & Pearl Show which opened on Sunday (2 March) at AsiaWorld-Expo and finishes on 6 March. This year’s twin jewellery shows have attracted some 4,000 exhibitors from more than 40 countries and regions, showcasing a spectrum of jewellery raw materials, finished products and technological tools, helping to create an international one-stop jewellery trading platform.

Leading the trend with innovative and fashionable designs

The jewellery industry is increasingly focusing on fashionable styles, with innovative designs becoming key to helping products stand out in the market. For many years, the Hong Kong International Jewellery Show has provided an excellent platform for exhibitors to showcase their boundless creativity and exquisite craftsmanship. This year, Hong Kong exhibitor OSI Vitoria Jewelry (Booth: CEC GH-E08) introduces a floral necklace featuring a 62-carat emerald surrounded by more than 3,400 spinels, sapphires and diamonds, depicting the dazzling moment of fireworks lighting up the sky. Japanese exhibitor Jewelry of Raden & Urushi (Booth: CEC 1CON-016) presents a dragon-shaped brooch and pendant made of 18K gold, Akoya pearls, diamonds and mother-of-pearl, with intricate craftsmanship that imbues the design with life. Australian exhibitor Autore Pearls Pty Ltd (Booth: CEC GH-C32) showcases a vivid snake-shaped necklace that echoes the Year of the Snake, adorned with pearls, diamonds and gemstones. In the newly added Gold Jewellery Zone, Malaysian exhibitor Chl Innovation Industries Sdn Bhd (Booth: CEC 3E-D15) exhibits a durian pendant with distinctive local charm.

Many exhibitors keep their fingers on the pulse of jewellery trends and launch creative products incorporated with traditional cultural elements. Hong Kong exhibitor Zuri Jewelry Company Limited (Booth: CEC 1E-C18) capitalised on Hong Kong’s “panda economy” to introduce its “Panda and Bamboo” jewellery collection. Changzhou Yi’an Jewelry Co., Ltd (Booth: CEC 1CON-029) from Mainland China harnesses filigree inlay technique, an almost-lost craft that is part of China’s intangible cultural heritage, to create 18K gold wheatears – a piece that won the Best Design Award in the 2019 Tiangong Awards.

A new addition to this year’s show is the Young Jewellery Designer Arena, showcasing the creations and craftsmanship of up-and-coming talents to global buyers. The event also features 18 national, regional and industry pavilions, including the UK Pavilion led by British Jewellery & Giftware International with sophisticated jewellery pieces from eight British designers.

Two major jewellery design competitions discover and nurture new talents

The HKTDC has always put great emphasis on discovering and nurturing emerging talents to further elevate the standard of jewellery design. This year, it has once again joined hands with The Jewellers’ & Goldsmiths’ Association of Hong Kong Limited, Hong Kong Jewellery & Jade Manufacturers Association, Hong Kong Jewelry Manufacturers’ Association and the Diamond Federation of Hong Kong, China Ltd to organise the 7th International Jewellery Design Excellence (IJDE) Award and the 26th Hong Kong Jewellery Design Competition (HKJDC) to identify new talents. The award ceremonies for the two competitions were held this morning and the winning entries will be on display at the Hall 1D and 1E Concourse throughout the International Jewellery Show.  

Held for the first time since the pandemic, the 2025 IJDE Award received an enthusiastic response with 80 award-winning entries from nine countries and regions competing for the highest honour – the “Champion of the Champions”. The entries were assessed by an esteemed panel of judges with Lawrence Ma, Chairman of the HKTDC Hong Kong International Jewellery Show and HKTDC Hong Kong International Diamond, Gem & Pearl Show Fair Organising Committee, serving as chief judge and other members including representatives from L’ECOLE, School of Jewelry and the De Beers Group, among others. (See Table 1 for the list of selected winning entries from the 7th IJDE Award.)

The theme for this year’s HKJDC was “Lasting Brilliance“, encouraging participants to showcase the enduring allure of jewellery through their creations. The competition was divided into an Open Group and Student Group and received a total of 86 entries. The judging panel, made up of six professionals from diverse fields such as jewellery and design, selected the winning entries after careful consideration. (See Table 2 for the list of selected winning entries from the 26th HKJDC.)

Series of events enhance industry networking A jewellery networking reception is being held tonight to boost connections among participants, welcoming jewellery industry representatives and both local and international buyers. Salina Yan, Permanent Secretary for Financial Services and the Treasury (Financial Services) of the Hong Kong SAR Government, will be the Guest of Honour. In addition, three jewellery parades will be held during the show, echoing its “Symphony of Sparkles” theme with displays of exquisite jewellery pieces. Over the course of the twin jewellery shows, more than 30 industry seminars, parades and other activities are being organised to further facilitate industry exchange.

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De Beers Group Launches “Heera Hai Aapke Liye” Program at IIJS Bharat Signature to Revolutionize Natural Diamond Accessibility in India

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De Beers Group, the world’s leading diamond company, marked a significant milestone in the Indian jewellery landscape with the official launch of the “Heera Hai Aapke Liye” program at IIJS Signature. The star-studded event featured actress Sonakshi Sinha, who joined Shweta Harit, Global Senior Vice President of De Beers Group and CEO of Forevermark, to unveil an initiative dedicated to making natural diamonds an integral part of daily life for the modern Indian consumer.

The “Heera Hai Aapke Liye” (Diamonds are for You) program is strategically designed to promote natural diamonds by raising awareness, boosting market visibility,and creating a seamless connection between retailers and consumers. With a focus on modern designs and attractive price points, the program also lets local retailers use De Beers Group campaigns as their own—second-piercing earrings, ‘Bestie’ bracelets, and ‘Intention’ pendants. It positions diamonds as a lifestyle choice for self-expression and daily wear.

Speaking at the launch, Shweta Harit, Global Senior Vice President of De Beers Group and CEO of Forevermark, detailed the evolution of the brand’s storytelling, stating, “De Beers Group has a rich legacy of creating iconic ritual campaigns that have shaped how the world perceives diamonds. With ‘Heera Hai Aapke Liye,’ program we are evolving that narrative for the Indian market to another level.

We are not just selling jewellery, we are making natural diamonds more accessible and desirable in India. Our goal is to empower retailers through INDRA (Indian Natural Diamond Retailer Alliance)  to ensure that every ‘First Diamond’ journey is as credible as it is beautiful.”

Kirit bhansali

Speaking on the occasion, Kirit Bhansali, Chairman, Gem & Jewellery Export Promotion Council (GJEPC), said, “IIJS has always been a powerful platform for shaping the future of India’s gem and jewellery industry, and the launch of ‘Heera Hai Aapke Liye’ at IIJS Signature reinforces that role. GJEPC is proud to partner with De Beers Group on the INDRA (Indian Natural Diamond Retailer Alliance) project, which is a critical step towards strengthening domestic demand for natural diamonds.

By empowering retailers, enhancing consumer confidence, and expanding access across metros and Tier 2 markets, this initiative aligns perfectly with our vision to grow the natural diamond category sustainably within India.”

The program ‘Heera Hai Aapke Liye’, rests on few strategic pillars aimed at industry growth and scalability:

  • Stocking & New Consumer Opportunity: Identifying gold wholesalers and distributors across 15–20 cities to focus on a first-phase target of 500 retailers.
  • Retailer Advantage: Providing a “Design Advantage” and strict “Product Hygiene,” backed by a clear buy-back policy and robust training and marketing support via the INDRA alliance.
  • Heera Hai Aapke Liye is robust entry-level product kit featuring earrings, bangles, bracelets, etc supported by exclusive visual merchandising (VM) for display.
  • Growth and Scalability: A PAN-India reach strategy designed to unlock new business opportunities for both manufacturers and retailers.

As India continues to grow as the world’s second-largest market for retail diamond jewellery, De Beers Group remains committed to strengthening the natural diamond narrative. By combining the emotional appeal of natural diamonds with the practical “Heera Hai Aapke Liye” framework, De Beers aims to build a sustainable future for the category across both metros and Tier 2 cities. De Beers and GJEPC aim to expand the base of Natural Diamond buyers, increase self-purchase consideration, and establish long-term credibility for the category.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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