ShowBuzz
HIJS 2025 concludes with record business and excellent visitor footfall
A landmark edition for the South Indian Jewellery Industry
The Hyderabad International Jewellery Show (HIJS) 2025, Telangana’s premier B2B jewellery exhibition, concluded successfully on May 25 at the GMR Arena, Hyderabad. Organized by United Exhibitions and powered by the Hitech City Jewellery Manufacturers’ Association (HJMA), the three-day event surpassed expectations and reaffirmed its position as South India’s most influential jewellery trade show.
The show was inaugurated by Pramod Agrawal, Chairman, NGJCI along with prominent leaders of Indian Jewellery Industry and all the leaders of the regional trade bodies of South India. It was a prestigious gathering of the top think tank of jewellery industry who were seen networking, sharing and exchanging constructive ideas for making the industry much stronger and mightier going forward.
HIJS 2025 saw record participation from over 250 brands and an overwhelming response from trade visitors across India. The show showcased more than 1.5 million jewellery designs across 500+ stalls, including collections from 60+ leading manufacturers from Mumbai and other key hubs. The diversity of exhibits spanned gold, silver, platinum, and gemstone jewellery – both traditional and contemporary – reflecting the evolving preferences of today’s discerning retailers and customers.

Speaking at the inauguration, Pramod Agarwal said, “Hyderabad and its jewellery are rich in heritage and culture .This city is just not a great centre for pearls, but various other categories including kundan meena jewellery and ruby setting jewellery. Hyderabad is a major manufacturing hub, and a significant contributor to the growth of GJ industry.”
V.K. Manoj, Project Director, United Exhibitions, expressed gratitude for the resounding success, stating, “HIJS has once again proven to be the leading B2B platform in the region, offering unmatched business opportunities and industry insights. The enthusiastic response from exhibitors and visitors alike reinforces our commitment to elevating the jewellery trade in South India.”

Adding vibrancy to the event were highlights such as:
- Kohinoor Jewellery Awards & Fashion Nite, featuring Bollywood actress Kainaat Arora, added glamour and celebrated excellence in the industry.
- Knowledge Seminars that addressed key issues including technology integration, emerging trends, and market growth strategies.
- Participation from allied sectors, including jewellery machinery, retail software, and logistics, enhancing the value chain for trade attendees.

Jagdish Prasad Verma, National President of the Telangana Bullion Gems and Jewellers Federation, remarked: “HIJS 2025 has exceeded all expectations. The quality of exhibitors, the organization of the event, and the business energy on the ground have made this a truly standout show. We are deeply honoured with hospitality UE team has extended to the trade fraternity and attributed the lion’s share for the success of HIJS 2025. Hyderabad is emerging as a powerful force in the Indian jewellery trade, and events like HIJS are playing a pivotal role in driving that growth across the region.”

Mahender Tayal, President, HJMA, commented, “HIJS 2025 has set a new benchmark. Hyderabad continues to strengthen its position as a jewellery manufacturing and trading hub. The success of this show highlights the growing influence of Telangana in the national gem and jewellery landscape.”
Jayantilal Challani, President of MJDTA said -“The professionalism and scale of HIJS 2025 are commendable. This exhibition is not just about trade—it’s about collaboration, learning, and elevating the entire ecosystem. I congratulate the organizers and all participants for creating such an impactful event.”

Visitors praised the show for its well-curated business environment, strategic location, and convenient timing. With seamless execution and strong support from all the trade bodies, HIJS 2025 enabled meaningful connections, order placements, and valuable knowledge exchange. The Fashion ramp walk during the show with India’s top models and stylists coming together to dazzle the aisles of HIJS adorning the latest and innovative jewellery collections from the Top manufacturers of India.

“The visitor and exhibitor facilities were world class and the sumptuous food courts and cafeterias has made it really a conclusive effort from the organisers to make the entire trade fraternity satisfied and managing them flawlessly ensuring hygiene and cleanliness at all times was commendable.” Said Rahul Chawcharia, MD, Traditions from Kolkata during a conversation.
As part of a series of exhibitions organized by United Exhibitions across South India, HIJS will return in May 2026, promising even greater opportunities for industry players.
DiamondBuzz
De Beers Group Launches “Heera Hai Aapke Liye” Program at IIJS Bharat Signature to Revolutionize Natural Diamond Accessibility in India
De Beers Group, the world’s leading diamond company, marked a significant milestone in the Indian jewellery landscape with the official launch of the “Heera Hai Aapke Liye” program at IIJS Signature. The star-studded event featured actress Sonakshi Sinha, who joined Shweta Harit, Global Senior Vice President of De Beers Group and CEO of Forevermark, to unveil an initiative dedicated to making natural diamonds an integral part of daily life for the modern Indian consumer.



The “Heera Hai Aapke Liye” (Diamonds are for You) program is strategically designed to promote natural diamonds by raising awareness, boosting market visibility,and creating a seamless connection between retailers and consumers. With a focus on modern designs and attractive price points, the program also lets local retailers use De Beers Group campaigns as their own—second-piercing earrings, ‘Bestie’ bracelets, and ‘Intention’ pendants. It positions diamonds as a lifestyle choice for self-expression and daily wear.

Speaking at the launch, Shweta Harit, Global Senior Vice President of De Beers Group and CEO of Forevermark, detailed the evolution of the brand’s storytelling, stating, “De Beers Group has a rich legacy of creating iconic ritual campaigns that have shaped how the world perceives diamonds. With ‘Heera Hai Aapke Liye,’ program we are evolving that narrative for the Indian market to another level.
We are not just selling jewellery, we are making natural diamonds more accessible and desirable in India. Our goal is to empower retailers through INDRA (Indian Natural Diamond Retailer Alliance) to ensure that every ‘First Diamond’ journey is as credible as it is beautiful.”

Speaking on the occasion, Kirit Bhansali, Chairman, Gem & Jewellery Export Promotion Council (GJEPC), said, “IIJS has always been a powerful platform for shaping the future of India’s gem and jewellery industry, and the launch of ‘Heera Hai Aapke Liye’ at IIJS Signature reinforces that role. GJEPC is proud to partner with De Beers Group on the INDRA (Indian Natural Diamond Retailer Alliance) project, which is a critical step towards strengthening domestic demand for natural diamonds.
By empowering retailers, enhancing consumer confidence, and expanding access across metros and Tier 2 markets, this initiative aligns perfectly with our vision to grow the natural diamond category sustainably within India.”
The program ‘Heera Hai Aapke Liye’, rests on few strategic pillars aimed at industry growth and scalability:
- Stocking & New Consumer Opportunity: Identifying gold wholesalers and distributors across 15–20 cities to focus on a first-phase target of 500 retailers.
- Retailer Advantage: Providing a “Design Advantage” and strict “Product Hygiene,” backed by a clear buy-back policy and robust training and marketing support via the INDRA alliance.
- Heera Hai Aapke Liye is robust entry-level product kit featuring earrings, bangles, bracelets, etc supported by exclusive visual merchandising (VM) for display.
- Growth and Scalability: A PAN-India reach strategy designed to unlock new business opportunities for both manufacturers and retailers.


As India continues to grow as the world’s second-largest market for retail diamond jewellery, De Beers Group remains committed to strengthening the natural diamond narrative. By combining the emotional appeal of natural diamonds with the practical “Heera Hai Aapke Liye” framework, De Beers aims to build a sustainable future for the category across both metros and Tier 2 cities. De Beers and GJEPC aim to expand the base of Natural Diamond buyers, increase self-purchase consideration, and establish long-term credibility for the category.
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