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Heeramandi jewellery by Shri Paramani Jewels

Going back to its roots, heritage and legacy to craft opulence that celebrate the brand’s legacy

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Going back to its roots, heritage and legacy to craft opulence that celebrate the brand’s legacy

Shri Paramani Jewels, designed the opulent jewellery for Sanjay Leela Bhansali’s magnum opus web series, Heeramandi. Sanjay Leela Bhansali, intrigued by their craftsmanship, collaborated and created stunning jewellery pieces adorned with precious Basra pearls.

Vinay Gupta, founder, Shri Paramani Jewels, speaks of going back to his roots to craft pieces that celebrate the brand’s legacy.

The expansive HEERAMANDI collection: three years of designing– an entire studio was dedicated to this labour of love, bringing back the artwork from over 200 years and presenting to the world 10,000 pieces of jewels.

Handcrafting jewellery for an epic wasn’t challenging, but the joy of going back to my roots, heritage and legacy of being from a family of treasurers for the Mughals over 200 years back, was the highlight.

Sanjay Leela Bhansali explored the collection, particularly captivated by the exquisite Basra pearls adorning pieces like the pasa, tika, nath and necklaces. Honouring the legacy of handcrafted Mughal jewellery with unparalleled passion, we beautifully captured the mysteries of history engulfed in an era of timeless heritage

Mughal  jewellery history is rich and fascinating, showcasing exquisite craftsmanship and intricate designs. Mughal emperors were patrons of the arts and supported skilled artisans in creating elaborate jewellery pieces for themselves and their court.

Mughal jewellery featured a wide array of precious gemstones like diamonds, emeralds, rubies, and pearls, adding a luxurious touch to the pieces. Artisans employed innovative techniques like Kundan setting, filigree work, and enamel to create stunning patterns and textures on jewellery.

Mughal jewellery was considered a symbol of wealth and power by the royal family owning magnificent pieces passed down through generations. I discovered and celebrated the global influence the Mughal  jewellery has left behind.

To be authentic to design, to the era and to the narrative. Each piece actually is made, designed and worn in the most authentic way, hence transporting you to the era.

Each delicately crafted necklace, meticulously layered alongside earrings and tikas, embodies a harmonious balance of elegance. Over a painstaking three-year period, we employed ancient handcraft techniques to meticulously create kilos of jewellery, reflecting our commitment to quality and precision reminiscent of centuries past.

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Education

The New-Age Jewellery Professional: Why Tech Education for Jewellery Industry is the Biggest Growth Driver

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The jewellery industry is no longer defined by craftsmanship alone. Today, it sits at the intersection of design, technology, sustainability, finance, branding, and global trade. As consumer expectations evolve and competition intensifies, structured education and continuous skill development are emerging as the most powerful growth catalysts for the sector.

For a dynamic industry like India’s jewellery market, education is not optional — it is strategic.

From Karigar to Knowledge Professional

For decades, the backbone of the industry has been generational craftsmanship. While this legacy remains invaluable, modern jewellery businesses now demand professionals who understand:

  • Gemology and diamond grading
  • CAD and 3D jewellery design
  • Retail management and consumer psychology
  • Digital marketing and brand storytelling
  • International trade compliance and tariffs
  • ESG and sustainability frameworks

Institutions such as the Gemological Institute of America and the Indian Institute of Gems and Jewellery have played a key role in formalising education pathways, helping transform traditional artisans and retailers into globally competitive professionals.

Trend Watch: Rise of Tech-Integrated Learning

One of the strongest education trends shaping the industry is technology integration.

  • CAD & CAM Training: Digital prototyping reduces costs and speeds up product development cycles.
  • AI in Retail Forecasting: Data-driven inventory planning is replacing intuition-based buying.
  • Blockchain Awareness: Traceability in diamonds and coloured gemstones is becoming a compliance requirement rather than a luxury.
  • Lab-Grown Diamond Expertise: As lab-grown diamonds gain market share, understanding grading, pricing dynamics, and consumer positioning has become critical.

Educational programs now increasingly blend online modules with hands-on workshops, enabling faster upskilling for working professionals.

The Bridal Economy & Consumer Education

India’s bridal jewellery segment continues to drive demand, but the modern bride is informed and research-oriented. She compares:

  • Natural vs lab-grown diamonds
  • Hallmarking standards
  • Ethical sourcing claims
  • Design originality

Retailers who invest in staff education see higher trust conversion rates. Well-trained sales professionals are no longer “salespeople” — they are consultants guiding life-defining purchases.

Financial Literacy in Jewellery

Another emerging area is financial education within the industry itself. With gold functioning as both adornment and asset, professionals must understand:

  • Gold monetisation frameworks
  • Hedging strategies
  • Commodity price cycles
  • Working capital management

Structured knowledge helps businesses move from being inventory-heavy traders to strategically managed enterprises.

Sustainability & Responsible Sourcing

Global buyers increasingly demand proof of ethical sourcing and environmental compliance. Education around responsible mining practices, supply-chain transparency, and ESG reporting is becoming central to export competitiveness.

Industry bodies such as the Gem & Jewellery Export Promotion Council regularly conduct seminars and workshops to align Indian exporters with evolving global standards.

The Future: Hybrid Skills Will Win

The next generation jewellery professional will not be defined by a single skill. The future belongs to those who combine:

  • Design sensibility
  • Technical expertise
  • Business acumen
  • Digital fluency
  • Ethical awareness

For a sector contributing significantly to India’s exports and employment, education is the bridge between heritage and high growth.

Knowledge is the new luxury. As the jewellery industry transitions into a more organised, tech-enabled, and globally integrated ecosystem, continuous learning will determine who leads and who lags. The sparkle of the future will not just come from diamonds — it will come from informed minds shaping the industry.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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