JB Insights
Heeramandi jewellery by Shri Paramani Jewels
Going back to its roots, heritage and legacy to craft opulence that celebrate the brand’s legacy
Going back to its roots, heritage and legacy to craft opulence that celebrate the brand’s legacy
Shri Paramani Jewels, designed the opulent jewellery for Sanjay Leela Bhansali’s magnum opus web series, Heeramandi. Sanjay Leela Bhansali, intrigued by their craftsmanship, collaborated and created stunning jewellery pieces adorned with precious Basra pearls.
Vinay Gupta, founder, Shri Paramani Jewels, speaks of going back to his roots to craft pieces that celebrate the brand’s legacy.
The expansive HEERAMANDI collection: three years of designing– an entire studio was dedicated to this labour of love, bringing back the artwork from over 200 years and presenting to the world 10,000 pieces of jewels.
Handcrafting jewellery for an epic wasn’t challenging, but the joy of going back to my roots, heritage and legacy of being from a family of treasurers for the Mughals over 200 years back, was the highlight.
Sanjay Leela Bhansali explored the collection, particularly captivated by the exquisite Basra pearls adorning pieces like the pasa, tika, nath and necklaces. Honouring the legacy of handcrafted Mughal jewellery with unparalleled passion, we beautifully captured the mysteries of history engulfed in an era of timeless heritage
Mughal jewellery history is rich and fascinating, showcasing exquisite craftsmanship and intricate designs. Mughal emperors were patrons of the arts and supported skilled artisans in creating elaborate jewellery pieces for themselves and their court.
Mughal jewellery featured a wide array of precious gemstones like diamonds, emeralds, rubies, and pearls, adding a luxurious touch to the pieces. Artisans employed innovative techniques like Kundan setting, filigree work, and enamel to create stunning patterns and textures on jewellery.
Mughal jewellery was considered a symbol of wealth and power by the royal family owning magnificent pieces passed down through generations. I discovered and celebrated the global influence the Mughal jewellery has left behind.
To be authentic to design, to the era and to the narrative. Each piece actually is made, designed and worn in the most authentic way, hence transporting you to the era.
Each delicately crafted necklace, meticulously layered alongside earrings and tikas, embodies a harmonious balance of elegance. Over a painstaking three-year period, we employed ancient handcraft techniques to meticulously create kilos of jewellery, reflecting our commitment to quality and precision reminiscent of centuries past.
JB Insights
Women Leaders Driving the Luxury Renaissance
How Female Leaders Are Redefining the Future of Luxury Watches & Jewellery. A powerful new era emerges as top global maisons embrace female leadership, reshaping strategy, creativity, and the future of billion-dollar luxury empires.
For decades, the world of fine jewellery and luxury watchmaking has dazzled with feminine allure—yet the boardrooms steering these global luxury giants remained largely dominated by men. While women have always been the heart of the industry as consumers, muses, and creative inspirations. Today, that narrative is being rewritten.
Across the globe, luxury watch and jewellery houses are witnessing a historic shift: women are increasingly taking centre stage as CEOs, artistic directors, and decision-makers, steering strategy and shaping the future of some of the world’s most iconic brands. This rise of female leadership is not just a symbolic change—it’s redefining the creative and commercial landscape of the luxury sector.
A Spotlight on Powerful Women Shaping the Industry
Here are some of the remarkable women redefining the luxury frontier:
Caroline Scheufele, Co-President & Artistic Director, Chopard



The creative force behind some of Chopard’s most iconic collections, Caroline Scheufele blends heritage with modernity, championing craftsmanship and sustainability.
Ilaria Resta, CEO, Audemars Piguet



With her dynamic leadership and consumer-centric vision, Ilaria Resta is guiding the watchmaking powerhouse into a new era of relevance and cultural presence.
Catherine Rénier, CEO, Van Cleef & Arpels



Known for her strategic elegance, Catherine Rénier is strengthening the maison’s identity through poetic storytelling and exceptional artistry.
Laura Burdese, Deputy CEO, Bvlgari



Laura Burdese plays a pivotal role in steering Bvlgari’s global expansion, bringing a strategic, bold approach to one of the most recognisable luxury brands.
Sabina Belli, CEO, Pomellato



A champion of women empowerment, Sabina Belli is credited with elevating Pomellato’s identity as a modern, fashion-forward jewellery brand with deep Milanese roots.
Hélène Poulit-Duquesne, CEO, Boucheron



Her leadership has pushed Boucheron into an exciting contemporary phase, blending innovation with emotional storytelling and bold design.
A Shift That Goes Beyond Leadership
This rise of women in top leadership roles is influencing every facet of the luxury jewellery ecosystem:
- Design philosophies are evolving with deeper emotional narratives, inclusivity, and modern cultural relevance.
- Brand strategies increasingly reflect values like sustainability, authenticity, and empowerment.
- Consumer engagement is becoming more experiential, storytelling-driven, and globally attuned.
These executives are not simply filling leadership positions—they are reshaping the definition of luxury itself.
The New Blueprint for the Future
The ascent of female leaders marks a pivotal moment for an industry long shaped by tradition. Their vision is ushering in a new era where creativity meets strategic innovation, and where luxury houses embrace contemporary values without compromising on heritage.
The future of luxury watches and jewellery is being rewritten—and women are holding the pen.
As global maisons continue to embrace this transformation, one thing is certain: the industry is entering its most exciting chapter yet, driven by the creativity, clarity, and leadership of exceptional women at the helm.
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