International News
Harness the power of AI in your retail jewellery business

Have you ever wished you could effortlessly blend the timeless charm of in-store jewellery shopping with the cutting-edge convenience of online technology? With AI, that wish is not just a dream—it’s the future of retail jewellery. Let’s explore how artificial intelligence can transform your business and give your customers an unforgettable shopping experience, both online and offline.
How AI Enhances Customer Engagement
Your customers deserve an experience that makes them feel special, and AI helps you achieve this by delivering highly personalized interactions, both online and in-store. Here’s how:
Automating the Customer Journey
AI handles everything from the moment a customer shows interest to after they’ve made a purchase. This not only ensures a seamless experience but also gives you more time to focus on what matters—delivering quality service and beautiful products.
Turn Leads into Loyals
With AI, you can turn casual browsers into loyal customers. By analyzing data from multiple touchpoints—whether it’s a walk-in, an Instagram inquiry, or a lead from an exhibition—AI centralizes lead management for seamless follow-up and conversion. It helps you track customer journeys and engage with them through personalized offers, driving long-term loyalty.
Personalized Recommendations
Imagine having a system that understands your customers’ preferences, past purchases, and even current trends to suggest the perfect piece of jewellery. With AI-powered recommendation engines, that’s exactly what you get. Whether it’s helping a customer find an engagement ring based on their browsing history or suggesting the ideal bracelet to match their style, AI enables you to tailor each experience to their tastes.
Customer Service Chatbots
Providing 24/7 customer service can be a challenge, but AI-powered chatbots make it easy. These intelligent systems can answer questions, help with product recommendations, track orders, and offer personalized assistance at any time. Not only does this improve customer satisfaction, but it also frees up your team to focus on complex queries that require a human touch.
Virtual Try-Ons
With augmented reality (AR) and virtual reality (VR) powered by AI, customers can virtually try on your jewellery from the comfort of their homes. This makes it easier for them to visualize how a product looks on them in real time, helping them make more confident purchase decisions while reducing return rates. This is a huge win for both your online and in-store shopping experiences.
Optimize Inventory Management
AI-driven systems predict demand, optimize stock levels, and reduce excess inventory by analyzing sales data and market trends. This ensures popular items stay in stock, minimizing stockouts and overstock, leading to better inventory control and financial management.
Zithara.AI empowers retail jewelers
Zithara.AI empowers retail jewelers by seamlessly integrating both online and offline customer data to provide personalized, data-driven experiences that drive conversions.
It also automates lead qualification through seamless CRM integration. For existing customers, leads are qualified based on past purchase history, while new leads are assessed through social media interactions to determine their potential. This comprehensive approach ensures that high-potential prospects are prioritized, allowing you to focus on converting the best leads and fostering stronger customer relationships.
Zithara.AI provides:
- Centralized Lead Management & Automated Qualification
- Targeted Marketing & Personalization
- Predictive Analytics for Smarter Decisions
AI in retail has become a game-changer, especially when it comes to understanding and serving your customers better. Our goal at Zithara.AI is to help jewelers create personalized experiences that blend the physical and digital shopping worlds. It’s not just about offering products; it’s about offering the right product and right communication at the right time.

International News
Gold, ‘Non-traditional reserve currencies’ eat into U.S. dollar’s reserve dominance: Wolf Richter

Gold and other reserve currencies – but not the euro or renminbi – are steadily eroding the U.S. dollar’s position as the world’s preeminent reserve asset, according to Wolf Richter, analyst and publisher of Wolf Street.

“The status of the US dollar as the dominant global reserve currency has helped the US fund its twin deficits, and thereby has enabled them: the huge fiscal deficit every year and the massive trade deficit every year,” Richter wrote in an article published Monday. “The reserve currency status comes from other central banks (not the Fed) having purchased trillions of USD-denominated assets such as Treasury securities, other government securities, corporate bonds, and even stocks. The dollar status as the dominant reserve currency has been crucial for the US, and as that dominance declines ever so slowly, risks pile up ever so slowly.”
Total holdings of USD-denominated securities by other central banks (not the Fed) fell by $59 billion to $6.63 trillion at the end of 2024, from $6.69 trillion at the end of 2023,” he noted. “And the dollar’s share declined to 57.8% of total allocated exchange reserves at the end of 2024, the lowest since 1994, down by 7.3 percentage points in 10 years, as central banks have been diversifying their holdings for years to assets denominated in currencies other than the dollar, and into gold.”
International News
Namibia’s Finance Minister Calls for Economic Diversification as Diamond Sector Weakens
Minister Shafudah Foresees Modest Growth for 2025 Amid Diamond Revenue Decline and Urges Focus on Alternative Sectors

In her recent budget speech, Namibia’s Finance Minister, Ericah Shafudah, emphasized the urgent need for economic diversification as the country faces continued challenges in its diamond sector. She forecasted only 4.5% growth for 2025, a downward revision from the previously projected 5.4%. The diamond industry, which contributes about 10% of Namibia’s GDP, has been facing several headwinds, including weak global demand, particularly from key markets like China and the US, increased competition from Angola’s cheap rough supply, and the growing popularity of lab-grown diamonds.
The slump in the diamond sector has had a significant impact on domestic activities, with total revenue from diamonds halving in 2024. Debmarine Namibia, the joint venture between De Beers and the Namibian government, reported a 38% decline in its revenue last year. This decline has been reflected in the country’s tax revenues, with Namibia’s Revenue Agency (NamRA) forecasting a reduction of NAD 6 billion (approximately USD 330 million) for 2025.
Minister Shafudah’s speech highlighted the urgent need for diversification, with Namibia possessing exceptional solar energy potential, along with opportunities for growth in tourism, agriculture, and manufacturing. By focusing on these sectors, Namibia aims to reduce its reliance on diamonds and build a more resilient economy capable of withstanding fluctuations in global commodity markets.
International News
MCX Gold Price Holds Above ₹91K Amid Trump’s Tariff Threats; US Spot Gold Hovers Around $3,125
Gold Prices Continue to Rise as US Dollar Weakens and Geopolitical Tensions Escalate; MCX Gold Hits ₹91,232 per 10g, While US Spot Gold Trades Near $3,125

Gold prices maintained their upward momentum on Wednesday, fueled by a combination of rising geopolitical tensions, concerns over the US economy, and the looming threat of tariffs from US President Donald Trump. These factors drove both domestic and international gold prices higher, as investors flocked to the precious metal as a safe-haven asset. The MCX gold contract for June 2025 opened with a significant gap-up at ₹91,229 per 10 grams, hitting an intraday high of ₹91,232, reflecting strong market reactions to Trump’s tariff threats.
In global markets, spot gold hovered around $3,125 per ounce, while COMEX gold futures stood at $3,155 per troy ounce. As Trump’s tariff announcements draw closer, gold prices found fresh demand near $3,110, with investors seeking a safe store of value amid the uncertainty surrounding global trade policies. The anticipation of tariffs led to renewed interest in gold, reinforcing its status as a hedge against geopolitical and economic risks.
The daily Relative Strength Index (RSI) has now entered the overbought zone, signaling that the current gold rally may need to be approached with caution. While the price surge reflects the broader market uncertainty, the overbought condition suggests the potential for a price correction in the near term. Despite this, gold’s appeal remains strong, particularly with the softening signs of the US labor market and growing expectations of interest rate cuts by the Federal Reserve, which could further support gold’s upward momentum.
However, any short-term reactions to US economic data or Fed actions may be short-lived, with the market’s primary focus on Trump’s upcoming “Liberation Day” and the announcement of new tariffs. The outcome of these geopolitical developments will play a crucial role in determining gold’s trajectory in the coming weeks. As tensions continue to build, gold remains a key asset in navigating the uncertainty surrounding global financial markets, with traders and investors closely monitoring every new development.
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