International News

Harness the power of AI in your retail jewellery business

Published

2 years ago

August 3, 2024

Have you ever wished you could effortlessly blend the timeless charm of in-store jewellery shopping with the cutting-edge convenience of online technology? With AI, that wish is not just a dream—it’s the future of retail jewellery. Let’s explore how artificial intelligence can transform your business and give your customers an unforgettable shopping experience, both online and offline.

How AI Enhances Customer Engagement

Your customers deserve an experience that makes them feel special, and AI helps you achieve this by delivering highly personalized interactions, both online and in-store. Here’s how:

Automating the Customer Journey
AI handles everything from the moment a customer shows interest to after they’ve made a purchase. This not only ensures a seamless experience but also gives you more time to focus on what matters—delivering quality service and beautiful products.

Turn Leads into Loyals

With AI, you can turn casual browsers into loyal customers. By analyzing data from multiple touchpoints—whether it’s a walk-in, an Instagram inquiry, or a lead from an exhibition—AI centralizes lead management for seamless follow-up and conversion. It helps you track customer journeys and engage with them through personalized offers, driving long-term loyalty.

Personalized Recommendations

Imagine having a system that understands your customers’ preferences, past purchases, and even current trends to suggest the perfect piece of jewellery. With AI-powered recommendation engines, that’s exactly what you get. Whether it’s helping a customer find an engagement ring based on their browsing history or suggesting the ideal bracelet to match their style, AI enables you to tailor each experience to their tastes.

Customer Service Chatbots

Providing 24/7 customer service can be a challenge, but AI-powered chatbots make it easy. These intelligent systems can answer questions, help with product recommendations, track orders, and offer personalized assistance at any time. Not only does this improve customer satisfaction, but it also frees up your team to focus on complex queries that require a human touch.

Virtual Try-Ons
With augmented reality (AR) and virtual reality (VR) powered by AI, customers can virtually try on your jewellery from the comfort of their homes. This makes it easier for them to visualize how a product looks on them in real time, helping them make more confident purchase decisions while reducing return rates. This is a huge win for both your online and in-store shopping experiences.

Optimize Inventory Management

AI-driven systems predict demand, optimize stock levels, and reduce excess inventory by analyzing sales data and market trends. This ensures popular items stay in stock, minimizing stockouts and overstock, leading to better inventory control and financial management.

Zithara.AI empowers retail jewelers

Zithara.AI empowers retail jewelers by seamlessly integrating both online and offline customer data to provide personalized, data-driven experiences that drive conversions.

It also automates lead qualification through seamless CRM integration. For existing customers, leads are qualified based on past purchase history, while new leads are assessed through social media interactions to determine their potential. This comprehensive approach ensures that high-potential prospects are prioritized, allowing you to focus on converting the best leads and fostering stronger customer relationships.

Zithara.AI provides:

Centralized Lead Management & Automated Qualification
Targeted Marketing & Personalization
Predictive Analytics for Smarter Decisions

AI in retail has become a game-changer, especially when it comes to understanding and serving your customers better. Our goal at Zithara.AI is to help jewelers create personalized experiences that blend the physical and digital shopping worlds. It’s not just about offering products; it’s about offering the right product and right communication at the right time.

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DiamondBuzz

Exceptional Platinum Jewelry Designs Win AGTA Spectrum Awards Competition

More than 60 platinum jewellery entries competed for top honours, recognising exceptional craftsmanship, innovative designs and the versatility of platinum across coloured gemstones and pearl jewellery.

Published

2 hours ago

November 7, 2026

JewelBuzz Spread The Buzz

Platinum Guild International (PGI), in partnership with the American Gem Trade Association (AGTA), is pleased to announce the Platinum Honors winners of the 2026 AGTA Spectrum Awards.

More than 60 platinum jewelry entries were submitted to the Platinum Honors category, which recognizes outstanding uses of platinum in colored gemstone and natural or cultured pearl jewelry across multiple categories, from Evening Wear to Engagement Rings. PGI also traditionally presents an award for Best Use of Platinum and Color.

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The AGTA Spectrum Awards competition was held at the Omni Frisco Hotel at the Star in Dallas, where Jenny Luker, President, PGI USA, judged the Platinum Honors category.

“The AGTA Spectrum Awards bring together an extraordinary range of platinum jewelry, and the level of design innovation, technical execution, and artistry is exceptional,” said Luker. “It’s exciting to see so many talented designers exploring the material in different ways, creating intricate, distinctive pieces that showcase the versatility of platinum.”

AGTA CEO John W. Ford Sr. thanked PGI for its sponsorship of the Spectrum Awards and extended his congratulations to the Platinum Honors winners. “Receiving a Platinum Honors distinction from PGI is one of the industry’s highest achievements,” he said. “We were happy to see Platinum so well represented among the AGTA Spectrum entries, which increased by 21% this year.”

Platinum’s potential for design innovation and technical accomplishment was exemplified by several of this year’s AGTA Spectrum Award winners.

The Best of Show award and 1st Place in Classical Wear was awarded to “Can’t Look Away,” a necklace by Lezlie Slavens of Luxe Fine Jewelry and collaborators. The design features a carved Paraiba tourmaline backed in platinum, suspended from a diamond-accented platinum chain and illuminated by a magnet-activated LED light source.

The Art Deco-inspired “Horus Egyptian Revival” bracelet by Joseph Dardashti, in Platinum with Rubies, Sapphires, Emeralds, Diamonds, and Onyx, won 1st Place in the Spectrum Awards’ Evening Wear category and also received a Platinum Honors distinction in the same category.

Jeffrey Bilgore’s Mahenge Spinel and Diamond “Neuvelle Moi et Toi Forever” Platinum ring received the Stuller Color of the Year Award, a new category honoring exceptional interpretations of Stuller’s “Signature Red”, and won 2nd Place in the Spectrum Awards’ Classical category.

The honour of 1st Place in the Bridal category went to Niveet Nagpal of Omi Gems, Inc. for his Platinum ring featuring a 5.32 ct. Paraiba Tourmaline, accented by Tourmaline (1.05 ctw.) and Diamonds (0.69 ctw.).

New entrant Shelby Lichtenstein was awarded 1st Place in Engagement Rings with her Platinum “Something New, Something Blue” ring, featuring a 4.50 ct. blue emerald-cut Zircon accented by Diamonds (0.26 ctw.).

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“Because of platinum’s durability, strength, and tensile properties, designers can achieve things that might not be possible with other metals,” said Luker. “Whether it’s intricate micro pavé work or delicate prongs, platinum allows for exceptional precision while ensuring that gemstones remain secure.”

Across all categories of the Spectrum Awards competition, noteworthy platinum jewelry trends included bezel settings in engagement rings, designs that paired platinum with moonstones for a dreamy, elegant white-on-white effect, and brooches for both men and women that incorporated multiple gemstone types in an array of cuts and sizes.

“The level of design this year was incredible,” said Luker. “I was particularly impressed by the innovation and execution. Platinum plays such a wonderful supporting role to gemstones, and that relationship has endured—and will endure—forever.”

AGTA Spectrum – Platinum Guild International (PGI) Platinum Honors

Best Use of Platinum & Color

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Roland Krainz, Krainz Creations – Platinum “Ambrosia” necklace featuring Opals accented by Diamonds, Emeralds, Sapphires, and tsavorite Garnets (140.80 ctw.).

Best Use of Platinum Crown

Ricardo Basta, E. Eichberg, Inc. – Platinum “Everest” ring featuring a 9.70 ct. cushion-cut Tanzanite accented by Diamonds (1.67 ctw.).

Bridal Wear

Jeffrey Bilgore, Jeffrey Bilgore, LLC – Platinum “JuneStones for June Brides” necklace featuring a 27.02 ct. blue-sheen oval Moonstone accented by a 7.95 ct. natural conch Pearl, Alexandrites (3.23 ctw.), and Diamonds (10.36 ctw.).

Business/Day Wear

Gabriel Angulo, Pompos Jewelry Corporation – Platinum stretchable ring with titanium springs featuring a 5.42 ct. natural oval cabochon black Opal accented by Diamonds (5.15 ctw.) and Sapphires (3.28 ctw.).

Classical

Eve Streicker, Original Eve Designs, in collaboration with Rohan Agrawal – Platinum “Zellige” brooch featuring marquise-shaped Aquamarines (8.40 ctw.) accented by Diamonds (0.28 ctw.).

Engagement Rings

Underwood Design Team, Underwood’s Fine Jewelers – Platinum ring featuring a 3.66 ct. cushion-shaped Sapphire accented by Diamonds (1.22 ctw.).

Stacked from 22 images. Method=B (R=8,S=4)

Evening Wear

Joseph Dardashti, Joseph Dardashti, Ltd. – Platinum and 18K yellow gold “Horus Egyptian Revival” bracelet featuring Rubies (5.90 ctw.), blue Sapphires (3.75 ctw.), and Emeralds (0.70 ctw.) accented by Diamonds (6.50 ctw.) and Onyx (0.75 ctw.).

Innovative Design

Cari Goldman, Pieces by Cari, LLC, in collaboration with Alexsey Yarnikh – Platinum “Love Spun” ring featuring marquise crystal Opals (2.24 ctw.) accented by Diamonds (1.0 ctw.).

Men’s Wear

Ricardo Basta, E. Eichberg, Inc. – Platinum “Siren’s Relic” ring featuring a 5.35 ct. emerald-cut Zoisite.

These highlights offer a glimpse of the exceptional work recognized in the 2026 AGTA Spectrum & Cutting Edge Awards. We invite you to explore the complete collection of winning entries at AGTA.org and discover the artistry behind each award.

Many of the winning pieces will be on display during AGTA GemFair Tucson, January 31–February 4, 2027, at the Tucson Convention Center. For AGTA members and the wider trade, it is an opportunity to appreciate the gems and craftsmanship up close, connect with the community behind them and find inspiration for what comes next.