International News
Harness the power of AI in your retail jewellery business
Have you ever wished you could effortlessly blend the timeless charm of in-store jewellery shopping with the cutting-edge convenience of online technology? With AI, that wish is not just a dream—it’s the future of retail jewellery. Let’s explore how artificial intelligence can transform your business and give your customers an unforgettable shopping experience, both online and offline.
How AI Enhances Customer Engagement
Your customers deserve an experience that makes them feel special, and AI helps you achieve this by delivering highly personalized interactions, both online and in-store. Here’s how:
Automating the Customer Journey
AI handles everything from the moment a customer shows interest to after they’ve made a purchase. This not only ensures a seamless experience but also gives you more time to focus on what matters—delivering quality service and beautiful products.
Turn Leads into Loyals
With AI, you can turn casual browsers into loyal customers. By analyzing data from multiple touchpoints—whether it’s a walk-in, an Instagram inquiry, or a lead from an exhibition—AI centralizes lead management for seamless follow-up and conversion. It helps you track customer journeys and engage with them through personalized offers, driving long-term loyalty.
Personalized Recommendations
Imagine having a system that understands your customers’ preferences, past purchases, and even current trends to suggest the perfect piece of jewellery. With AI-powered recommendation engines, that’s exactly what you get. Whether it’s helping a customer find an engagement ring based on their browsing history or suggesting the ideal bracelet to match their style, AI enables you to tailor each experience to their tastes.
Customer Service Chatbots
Providing 24/7 customer service can be a challenge, but AI-powered chatbots make it easy. These intelligent systems can answer questions, help with product recommendations, track orders, and offer personalized assistance at any time. Not only does this improve customer satisfaction, but it also frees up your team to focus on complex queries that require a human touch.
Virtual Try-Ons
With augmented reality (AR) and virtual reality (VR) powered by AI, customers can virtually try on your jewellery from the comfort of their homes. This makes it easier for them to visualize how a product looks on them in real time, helping them make more confident purchase decisions while reducing return rates. This is a huge win for both your online and in-store shopping experiences.
Optimize Inventory Management
AI-driven systems predict demand, optimize stock levels, and reduce excess inventory by analyzing sales data and market trends. This ensures popular items stay in stock, minimizing stockouts and overstock, leading to better inventory control and financial management.
Zithara.AI empowers retail jewelers
Zithara.AI empowers retail jewelers by seamlessly integrating both online and offline customer data to provide personalized, data-driven experiences that drive conversions.
It also automates lead qualification through seamless CRM integration. For existing customers, leads are qualified based on past purchase history, while new leads are assessed through social media interactions to determine their potential. This comprehensive approach ensures that high-potential prospects are prioritized, allowing you to focus on converting the best leads and fostering stronger customer relationships.
Zithara.AI provides:
- Centralized Lead Management & Automated Qualification
- Targeted Marketing & Personalization
- Predictive Analytics for Smarter Decisions
AI in retail has become a game-changer, especially when it comes to understanding and serving your customers better. Our goal at Zithara.AI is to help jewelers create personalized experiences that blend the physical and digital shopping worlds. It’s not just about offering products; it’s about offering the right product and right communication at the right time.
International News
VO Vintage Returns To Vicenza With Prestigious Jewellery, Watches and Collecting Culture
The B2C Marketplace Will Bring Together 52 Italian and International Dealers, Unique and Collectable Pieces, and A Programme Of Talks and Meetings With Experts, Collectors and Leading Figures In Watchmaking Culture
Vintage jewellery and watches will once again be main features in Vicenza from 4th to 7th September with VO Vintage, the B2C marketplace where a selection of leading Italian and international dealers specialising in vintage jewellery and collectable timepieces will gather in Hall 8.1 at Italian Exhibition Group’s Expo Centre.
An off-shoot of Vicenzaoro’s experience in meeting the growing demand of an increasingly informed and keen audience, VO Vintage has grown with each edition, asserting its identity as a leading event for collectors, enthusiasts, dealers and experts.
The format combines a highly curated selection of items with a strong cultural and experiential dimension. Besides the chance to purchase unique and valuable pieces, visitors will be able to meet specialists, learn more about the history and craftsmanship of the objects, and engage with a like-minded community.
With a selection of 52 dealers, 29 Italian and international jewellery retailers and 23 specialist watch retailers, the September edition will be 25% larger than last year, matching the variety of products that visitors were able to enjoy in January.
Matteo Pollini, Exhibition Manager at Italian Exhibition Group Explained:

“VO Vintage’s growth also reflects the younger generations’ interest in the world of vintage as they are increasingly drawn to the opportunity to discover and purchase items with a history, identity and value that can extend beyond the commercial sphere.”
which organises the event during Vicenzaoro September. “We blend passion, expertise and discovery, creating an environment where the public can approach collecting with greater awareness.”
PRESTIGIOUS VINTAGE JEWELLERY AND WATCHES
From unique 20th-century pieces and valuable icons to watches that have shaped the history of watchmaking, VO Vintage offers a journey through historic companies, rarities and items of particular interest to collectors.




One of the most eagerly awaited returns is Spangaro & Co., which will be back with a preview of its famous The One auction event, adding a further highlight to the exhibition programme for fine watchmaking collectors and enthusiasts.
The pre-owned watch line-up will include Antonio Nocco’s Il Quadrante, Prezioso, Vintage Watches Milano, Gioielleria Cenciarini and Casciola dal 1950.
Vintage jewellery will be represented by Zagari, Neapolitan jewellers who have been specialising in vintage signed jewellery, old-cut diamonds and coloured gemstones for five generations; E.L.A. Antichità from Bergamo, a leading name in Italy amongst enthusiasts of period and vintage jewellery for 25 years; and the I Santi Medici art gallery in La Spezia, which deals in period jewellery from aristocratic collections.
For collectors who place particular emphasis on the quality of stones and gems, Italian Vintage Jewellery from Crema, founded by two gemmologists with experience in international diamond and jewellery companies, will be in attendance.
From the Netherlands, EL&L Finery, run by Lisa Finkelman van der Plas, who, following in her family’s footsteps, is renowned for collectable European pieces ranging from late 19th to early 20th-century antiques to vintage items from the 1960s, ‘70s and ‘80s.
New entries will include Thomas Huijbrechts, also from the Netherlands, Twinkle D from Monaco, and Nishyda, Daniel Nessim, Excellent Diamond and Fabiani Group from Italy.
A WEEKEND OF PASSION AND INFORMATION
VO Vintage also asserts its identity through a programme of events. An integral part of the experience is its agenda of meetings, talks and in-depth sessions that offer the chance to gain a first-hand understanding of the timepiece world’s history, craftsmanship and evolution as well as to delve into the universe of collecting, not only through the rare pieces on display, but also through the stories and the people involved.
On Saturday, 5th September, Dody Giussani, editor of L’Orologio magazine, and Pietro Pannone, founder of Ghiera Orologi and co-author of the Laboratorio podcast, will be recording a live episode on the theme Watchmaking that speaks Italian to the world dedicated to the challenges of managing a major watchmaking group: from distribution to the differentiated management of licences and in-house brands.
Massimo Carraro, President and CEO of the Morellato Group, will be taking part in a discussion on the business model of a group that now boasts 14 in-house brands, 7 licensed brands and 5 distributed brands, including Sector, Philip Watch, Karl Lagerfeld, Maserati, Fossil, Emporio Armani and Diesel.
The event aims to highlight the increasingly central role of outreach and community building in the contemporary watchmaking world by comparing expertise, experience and new ways of enhancing watch culture.
The Watch of the Year 2026 awards ceremony (on invitation only), an award assigned by L’Orologio magazine readers, will take place in the evening.
On Sunday, Irene Baiardi, watchmaker and Chamber of Commerce-accredited expert at Gioielleria Orologeria Baiardi Andrea in Bologna, will present The Art of the Chronograph: iconic companies, mechanics and a glossary for collectors, an in-depth exploration of how the chronograph works through the process of reassembly, covering both the mechanisms and history of watchmaking, to delve into the chronograph’s appeal and tradition.
Watch Insanity will be presenting two events. Editor-in-chief Michele Mengoli and publisher Jacopo Giudici will be bringing DEEP-X to VO Vintage, the collective project celebrating Watch Insanity’s 10th anniversary with a one-of-a-kind timepiece and an ultra-personalized Made in Italy movement, outlined by Riccardo Paradisi, founder of Paradisi Watches, Giancarlo Rota, operations director at Oisa 1937, and watch designer, Carmelo Amalfi (Saturday).
On Sunday, the event entitled The Italian micro-brand out to conquer the world will focus on Venezianico, a company that has achieved a turnover of 15 million euros and an annual production of around 40,000 watches.
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