International News
Harness the power of AI in your retail jewellery business
Have you ever wished you could effortlessly blend the timeless charm of in-store jewellery shopping with the cutting-edge convenience of online technology? With AI, that wish is not just a dream—it’s the future of retail jewellery. Let’s explore how artificial intelligence can transform your business and give your customers an unforgettable shopping experience, both online and offline.
How AI Enhances Customer Engagement
Your customers deserve an experience that makes them feel special, and AI helps you achieve this by delivering highly personalized interactions, both online and in-store. Here’s how:
Automating the Customer Journey
AI handles everything from the moment a customer shows interest to after they’ve made a purchase. This not only ensures a seamless experience but also gives you more time to focus on what matters—delivering quality service and beautiful products.
Turn Leads into Loyals
With AI, you can turn casual browsers into loyal customers. By analyzing data from multiple touchpoints—whether it’s a walk-in, an Instagram inquiry, or a lead from an exhibition—AI centralizes lead management for seamless follow-up and conversion. It helps you track customer journeys and engage with them through personalized offers, driving long-term loyalty.
Personalized Recommendations
Imagine having a system that understands your customers’ preferences, past purchases, and even current trends to suggest the perfect piece of jewellery. With AI-powered recommendation engines, that’s exactly what you get. Whether it’s helping a customer find an engagement ring based on their browsing history or suggesting the ideal bracelet to match their style, AI enables you to tailor each experience to their tastes.
Customer Service Chatbots
Providing 24/7 customer service can be a challenge, but AI-powered chatbots make it easy. These intelligent systems can answer questions, help with product recommendations, track orders, and offer personalized assistance at any time. Not only does this improve customer satisfaction, but it also frees up your team to focus on complex queries that require a human touch.
Virtual Try-Ons
With augmented reality (AR) and virtual reality (VR) powered by AI, customers can virtually try on your jewellery from the comfort of their homes. This makes it easier for them to visualize how a product looks on them in real time, helping them make more confident purchase decisions while reducing return rates. This is a huge win for both your online and in-store shopping experiences.
Optimize Inventory Management
AI-driven systems predict demand, optimize stock levels, and reduce excess inventory by analyzing sales data and market trends. This ensures popular items stay in stock, minimizing stockouts and overstock, leading to better inventory control and financial management.
Zithara.AI empowers retail jewelers
Zithara.AI empowers retail jewelers by seamlessly integrating both online and offline customer data to provide personalized, data-driven experiences that drive conversions.
It also automates lead qualification through seamless CRM integration. For existing customers, leads are qualified based on past purchase history, while new leads are assessed through social media interactions to determine their potential. This comprehensive approach ensures that high-potential prospects are prioritized, allowing you to focus on converting the best leads and fostering stronger customer relationships.
Zithara.AI provides:
- Centralized Lead Management & Automated Qualification
- Targeted Marketing & Personalization
- Predictive Analytics for Smarter Decisions
AI in retail has become a game-changer, especially when it comes to understanding and serving your customers better. Our goal at Zithara.AI is to help jewelers create personalized experiences that blend the physical and digital shopping worlds. It’s not just about offering products; it’s about offering the right product and right communication at the right time.
International News
GJEPC Auckland Visit Targets Growth In India-NZ Jewellery Trade
The Opportunity In New Zealand Is Significant Relative To The Current Level Of Jewellery Trade. India’s Gem and Jewellery Exports To New Zealand Rose 50.56% To US$25.46 Million In FY2025-26, From US$16.91 Million In FY2024-25.
The GJEPC trade delegation’s Auckland programme has highlighted the scope for expanding India’s gem and jewellery exports to New Zealand as the two countries move towards implementing their recently concluded Free Trade Agreement (FTA).
The Auckland visit was part of GJEPC’s Australia and New Zealand trade delegation, held from 20-26 August 2026, with the delegation focused on connecting Indian manufacturers and exporters with buyers and industry stakeholders across the two markets.
The opportunity in New Zealand is significant relative to the current level of jewellery trade. India’s gem and jewellery exports to New Zealand rose 50.56% to US$25.46 million in FY2025-26, from US$16.91 million in FY2024-25.
The recently concluded India-New Zealand FTA is expected to create further opportunities for Indian exporters. New Zealand has committed to duty-free access for Indian exports across 100% of its tariff lines once the agreement enters into force.
On 26th August, Vijay Mangukiya, Convener – International Events, GJEPC and leader of the delegation, met Dr. Madan Mohan Sethi, Consul General of India in Auckland. Mangukiya has said the delegation was aimed at bringing Indian manufacturers and exporters closer to buyers and industry stakeholders in both Australia and New Zealand, with the objective of identifying new business opportunities and developing long-term partnerships.
The delegation’s Auckland market visits covered a broad cross-section of the local jewellery sector, including Michael Hill, Wallace Bishop, Hardy Brothers, Prouds, and Partridge Jewellers. The delegation also observed international luxury and contemporary jewellery brands including Van Cleef & Arpels, Roberto Coin, Messika and FOPE, reflecting the competitive environment in which Indian exporters would be seeking to establish or expand relationships.
India’s exports of individual jewellery categories to New Zealand also recorded strong growth in FY2025-26. Gold jewellery exports rose 84% to US$17.47 million, while silver jewellery exports doubled to US$0.91 million. Lab-grown diamond exports rose 2% to US$0.63 million, and imitation jewellery increased 13.16% to US$0.43 million. Cut and polished diamond exports were US$5.76 million.
The figures underline the growing contribution of finished jewellery to India’s New Zealand business. With the FTA expected to improve market access and the Auckland market showing demand across gold, diamonds, coloured stones, pearls and branded jewellery, GJEPC’s delegation is seeking to convert this existing growth into deeper commercial relationships.
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