International News
Harness the power of AI in your retail jewellery business
Have you ever wished you could effortlessly blend the timeless charm of in-store jewellery shopping with the cutting-edge convenience of online technology? With AI, that wish is not just a dream—it’s the future of retail jewellery. Let’s explore how artificial intelligence can transform your business and give your customers an unforgettable shopping experience, both online and offline.
How AI Enhances Customer Engagement
Your customers deserve an experience that makes them feel special, and AI helps you achieve this by delivering highly personalized interactions, both online and in-store. Here’s how:
Automating the Customer Journey
AI handles everything from the moment a customer shows interest to after they’ve made a purchase. This not only ensures a seamless experience but also gives you more time to focus on what matters—delivering quality service and beautiful products.
Turn Leads into Loyals
With AI, you can turn casual browsers into loyal customers. By analyzing data from multiple touchpoints—whether it’s a walk-in, an Instagram inquiry, or a lead from an exhibition—AI centralizes lead management for seamless follow-up and conversion. It helps you track customer journeys and engage with them through personalized offers, driving long-term loyalty.
Personalized Recommendations
Imagine having a system that understands your customers’ preferences, past purchases, and even current trends to suggest the perfect piece of jewellery. With AI-powered recommendation engines, that’s exactly what you get. Whether it’s helping a customer find an engagement ring based on their browsing history or suggesting the ideal bracelet to match their style, AI enables you to tailor each experience to their tastes.
Customer Service Chatbots
Providing 24/7 customer service can be a challenge, but AI-powered chatbots make it easy. These intelligent systems can answer questions, help with product recommendations, track orders, and offer personalized assistance at any time. Not only does this improve customer satisfaction, but it also frees up your team to focus on complex queries that require a human touch.
Virtual Try-Ons
With augmented reality (AR) and virtual reality (VR) powered by AI, customers can virtually try on your jewellery from the comfort of their homes. This makes it easier for them to visualize how a product looks on them in real time, helping them make more confident purchase decisions while reducing return rates. This is a huge win for both your online and in-store shopping experiences.
Optimize Inventory Management
AI-driven systems predict demand, optimize stock levels, and reduce excess inventory by analyzing sales data and market trends. This ensures popular items stay in stock, minimizing stockouts and overstock, leading to better inventory control and financial management.
Zithara.AI empowers retail jewelers
Zithara.AI empowers retail jewelers by seamlessly integrating both online and offline customer data to provide personalized, data-driven experiences that drive conversions.
It also automates lead qualification through seamless CRM integration. For existing customers, leads are qualified based on past purchase history, while new leads are assessed through social media interactions to determine their potential. This comprehensive approach ensures that high-potential prospects are prioritized, allowing you to focus on converting the best leads and fostering stronger customer relationships.
Zithara.AI provides:
- Centralized Lead Management & Automated Qualification
- Targeted Marketing & Personalization
- Predictive Analytics for Smarter Decisions
AI in retail has become a game-changer, especially when it comes to understanding and serving your customers better. Our goal at Zithara.AI is to help jewelers create personalized experiences that blend the physical and digital shopping worlds. It’s not just about offering products; it’s about offering the right product and right communication at the right time.
International News
GJEPC Showcases India’s Craftsmanship, Innovation and Design At JCK Las Vegas 2026 Through The India Pavilion and India Design Gallery
India Pavilion Was Inaugurated By Dr. K. J. Srinivasa, Hon’ble Consul General Of India To Los Angeles
Marking its 21st consecutive participation at JCK Las Vegas, the India Pavilion brings together 33 premier exporters, showcasing India’s innovation, craftsmanship and design prowess. The India Design Gallery complements the showcase with 26 exceptional creations from the Artisan Jewellery Design Awards 2026, celebrating India’s growing influence in design-led jewellery innovation.
The Gem & Jewellery Export Promotion Council (GJEPC) marks a defining milestone this year, celebrating its 21st consecutive participation at JCK Las Vegas, the world’s premier jewellery trade event. From May 29th to June 1st, 2026, at The Venetian Expo, the India Pavilion will serve as a global stage for 33 of India’s most visionary member exporters. Spanning 3,900 sq. ft., the pavilion represents the “Brilliant Bharat” initiative, showcasing a transition from a manufacturing powerhouse to a global trendsetter that blends centuries-old hand skills with a sophisticated, design-first approach for the international market.

The India Pavilion was inaugurated by Dr. K. J. Srinivasa, Hon’ble Consul General of India, Los Angeles, in the presence of Kirit Bhansali, Chairman, GJEPC; Vijay Mangukiya, Convener – International Exhibitions, GJEPC; Ashish Borda, Convener – Promotions, Marketing & Business Development (PMBD), GJEPC; Mital Doshi, Convener – Banking, Insurance & Taxation Committee (BITC), GJEPC; and Sabyasachi Ray, Executive Director, GJEPC.
The pavilion’s architecture across two strategic levels is designed to guide international buyers through a curated journey of Indian excellence. On Level One’s Passport Section, the narrative begins with the timeless elegance of natural diamonds and the intricate artistry of studded and plain gold jewellery, reflecting India’s deep-rooted connection to precious metals. The experience continues at Level Two, which serves as a specialised hub for high-end natural diamonds and couture jewellery collection. The collections speak the refined language of global aesthetics.

Another standout is the India Design Gallery at level 1-105, a showcase of specially crafted one-off jewels presented under the overarching theme, Quantum Couture. Curated by Paola De Luca, a globally recognised jewellery trend forecaster, the pieces reimagine India’s rich artisanal heritage through a modern lens. The India Design Gallery spans three narratives, namely, Embroidery, Micro Painting, and Poetic Layers, each translating heritage techniques into bold, future-facing expressions of design.
Kirit Bhansali, Chairman, GJEPC, said:

“For over two decades, GJEPC has maintained a strong presence at JCK Las Vegas, and our 21st year marks a significant evolution in how we present Indian craftsmanship to the world. With 33 exporters across 3,900 sq. ft., we are not just showcasing products; we are showcasing India’s capability as a design-led manufacturing powerhouse. By blending our ancestral savoir-faire with modern innovation, we have ensured that the India Pavilion offers a vision of jewellery that is innovative, market-ready, and deeply rooted in excellence, reinforcing our position as the world’s preferred sourcing destination.”
“The India Design Gallery reflects the creative evolution of Indian jewellery, where heritage craftsmanship meets contemporary design thinking. By showcasing exceptional creations from the Artisan Jewellery Design Awards 2026, we are presenting India’s growing capabilities as a global hub for design-led jewellery innovation.” added Bhansali.
Commenting on GJEPC’s recently announced membership of the Natural Diamond Council, Bhansali, noted: “The Natural Diamond Council plays a vital role in promoting the desirability and enduring value of natural diamonds among consumers worldwide. Our membership reflects GJEPC’s commitment to supporting collective industry efforts in category marketing, consumer education and storytelling, ensuring that natural diamonds continue to resonate with a new generation of consumers across global markets.”
India’s gem and jewellery industry today stands as one of the world’s most diversified and integrated ecosystems, with strengths spanning natural diamonds, coloured gemstones, gold jewellery, studded jewellery, silver jewellery, platinum, and the rapidly growing lab-grown diamond segment. Backed by a vast network of skilled artisans, advanced manufacturing capabilities, design innovation, and a strong supply chain, India has emerged as a preferred global sourcing destination, serving leading international brands and retailers with quality, scale, and craftsmanship.
India’s global rise in the gem and jewellery sector is also driven by sustained industry-building and international engagement initiatives led by GJEPC. The Council continues to strengthen India’s position on the world stage through active participation in key global industry forums including the World Diamond Council, World Federation of Diamond Bourses, and Kimberley Process, advocating ethical sourcing, transparency, sustainability, and responsible growth across the global value chain.

As part of its international outreach strategy, GJEPC provides Indian exporters access to key global markets through participation in leading international trade exhibitions and Buyer-Seller Meets across regions including Hong Kong, Las Vegas, Singapore, Italy, London, Sydney, Dubai, Bahrain, Japan, Germany, Saudi Arabia and Brazil. Flagship engagements include renowned platforms such as Jewellery & Gem ASIA Hong Kong, JCK Las Vegas, VICENZAORO, Jewellery Arabia, HKTDC Hong Kong Shows, JGT Dubai, and International Jewellery Tokyo, alongside focused Buyer-Seller Meets and initiatives such as IGJS Jaipur and SAJEX. These initiatives continue to expand market access, facilitate business opportunities, and strengthen India’s position as a trusted global jewellery hub.
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