National News
Bluestone Jewellery shares rebounds 6.6% after listing at 2% discount on both NSE, BSE
Bluestone Jewellery made a muted stock market debut, listing nearly 2% below its IPO price of ₹517 but rebounding to an intraday high of ₹544 on NSE. The ₹1,540.65 crore IPO was subscribed 2.7 times, led by strong QIB demand. Proceeds will support working capital and corporate needs as Bluestone, with 275 stores across India, continues to expand its retail footprint.
Bluestone Jewellery IPO made its stock market debut today with a subdued listing on both BSE and NSE. Against the IPO price of Rs. 517 per share, Bluestone shares opened at Rs. 508.80 on BSE and Rs. 510 on NSE, with a nearly 2% discount. However, after the weak opening, Bluestone shares quickly recovered, hitting an intraday high of Rs. 544 on NSE, rising sharply 6.6% from the listing price.
The Bluestone Jewellery IPO, worth Rs. 1,540.65 crore, consisted of a fresh issue of Rs. 820 crore and an offer for sale (OFS) of Rs. 720.65 crore. The IPO received an overall subscription of 2.7 times. The Qualified Institutional Buyers (QIBs) segment was the strongest, with demand 4.28 times higher than the reserved quota. Retail investors showed moderate interest at 1.35 times subscription, while Non-Institutional Investors (NIIs) subscribed only 0.55 times for their allotted shares.
Proceeds from the fresh issue will be used to fund its working capital requirements and general corporate purposes.
The Bengaluru-based company introduced its ‘BlueStone’ brand in 2011 and has since grown into a leading name among jewellery retailers in the country.It has a network of 275 stores across 117 cities in 26 states and Union Territories, covering over 12,600 PIN codes across India as of March 31, 2025. The company operates three manufacturing facilities in Mumbai, Jaipur, and Surat.
National News
Kalyan Jewellers Celebrates ‘Bangaliana’ with Soulful Poila Boishakh Campaign
Celebrating Bengal’s Heritage, The Campaign Blends Nostalgia, Tradition, and Craftsmanship Through Storytelling and Timeless Jewellery
Kalyan Jewellers, one of India’s most trusted jewellery brands, has unveiled a new digital campaign to mark Poila Boishakh, the Bengali New Year. Featuring actress Ritabhari Chakraborty, the film is a heartfelt ode to Bengal’s cultural identity, bringing together nostalgia, craftsmanship and the enduring legacy of traditions passed down through generations.
At the heart of the film is a tender interaction between Ritabhari and a young boy, centred around the iconic ‘Talpatar Sepai,’ a traditional palm-leaf toy that reflects Bengal’s artistic roots. As the moment unfolds, the toy becomes a subtle symbol of the region’s craftsmanship and cultural memory, drawing a connection between childhood nostalgia and the finesse of handcrafted gold jewellery. The narrative then moves to a poignant moment where an elder presents a gold necklace, capturing the emotional value of jewellery in Bengali households, where each piece is not just worn, but cherished as a symbol of love, tradition and continuity. It reflects how jewellery often carries personal histories, passed down through generations as an enduring link between the past and the present.
Built around the theme “Oitijhyer Choway Notuner Boron” (welcoming the new with a touch of tradition), the campaign reinforces Kalyan Jewellers’ positioning at the intersection of cultural legacy and contemporary relevance. The brand also showcases a curated range of traditional designs inspired by Bengal’s intricate craftsmanship and grand aesthetic sensibilities.
Reinforcing its commitment to trust and transparency, Kalyan Jewellers continues to offer its signature 4-Level Assurance Certificate, ensuring purity certification, lifetime maintenance, transparent product details, and secure buy-back policies. This initiative provides customers with complete confidence during the auspicious gold-buying season.
With this campaign, Kalyan Jewellers invites consumers to celebrate the spirit of Poila Boishakh by embracing jewellery not just as adornment, but as a living expression of heritage and storytelling.
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