National News
Hari Krishna Exports Celebrates International Yoga Day 2025 with Yoga Sessions for 7,300 Participants across India to Promote Workplace Well-Being
In a powerful celebration of harmony, health, and holistic well-being, Hari Krishna Exports Pvt. Ltd. marked International Yoga Day 2025 with the spirited participation of over 7,300 individuals across India. This included 2,300 employees from HK offices in Surat and Mumbai locations, along with more than 5,000 participants from Kisna’s 81 retail stores across 18 states. The day reflected the company’s steadfast belief that the strength of a business begins with the wellness of its people and communities.
At the Surat headquarters, over 1700 employees came together for a collective yoga practice session, while the Mumbai office saw 600 employees gracefully engage in asanas and mindful breathing, led by the team of Yoga Experts. Simultaneously joining from overseas are HK forces from international offices, amplifying the sense of global unity and shared purpose.
Meanwhile, Kisna, the jewelry brand of Hari Krishna Exports, successfully organised mass Yoga Day celebrations across more than 25 locations, with participation from 81 stores spanning 18 states. The event witnessed an enthusiastic turnout of over 5,000 participants, marking a remarkable celebration of health, mindfulness, and collective well-being across India.
“Yoga is not just a physical routine; it is a reminder that peace begins within,” shared Ghanshyam Dholakia. “At HK, we believe that a calm mind leads to clear decisions. We view wellness as essential to leadership, performance, and purpose.” For Hari Krishna Exports, yoga is more than a once-a-year observance. The company has embedded well-being into its culture, most notably through daily Anapana meditation practices after every lunch. In these sessions, employees turn off their devices and lights, take a pause from the outside world, and reconnect inward through the gentle, natural rhythm of their breath.
Though distinct in practice, Anapana meditation and yoga are united in spirit. Anapana centers on simply observing the breath as it is, without controlling or manipulating it, while yogic pranayama involves structured breathwork. Yet both cultivate inner clarity, resilience, and mindfulness, values that Hari Krishna Exports sees as core to personal and professional growth. “The gym can help you build muscle, but yoga refines your body, calms your mind, and brings true relaxation. A consistent yoga practice not only improves well-being but can also help you live a healthy life up to 100 years. I have found yoga to offer a deeper and more fulfilling experience than the gym. It strengthens the body from within, enhances flexibility, and sustains overall health. We must thank Baba Ramdev and Shri Narendra Modi for bringing global recognition to yoga,” said Mr. Pintu Dholakia, second-generation leader of Hari Krishna Exports and a decade-long meditation practitioner
These efforts are deeply aligned with UN Sustainable Development Goal 3: Good Health and Well-Being, reinforcing the company’s commitment to both employee-centered ESG practices and building a more sustainable, conscious workplace. In addition to meditation and yoga, HK Group champions a robust wellness ecosystem that includes on-site health check-ups, a fully-equipped employee wellness center, regular blood donation drives, and organised marathons. The group has also implemented key safety initiatives, such as its No Tobacco Policy and a mandatory helmet rule for employees, tangible actions that reflect its unwavering focus on both physical and mental safety. Rajubhai Dholakia, partner at Hari Krishna Exports, extended heartfelt thanks to all guests from the diamond industry and well-wishers who joined Hari Krishna Exports in celebrating International Yoga Day. “Promoting wellness is now deeply embedded in HK’s culture, inspired by our founder’s strong belief in healthy living, a value wholeheartedly embraced by the entire HK family,” he shared. Through initiatives like these, Hari Krishna Exports continues to lead with heart and intention, weaving well-being into its global identity while strengthening its role as a conscious industry leader.
GlamBuzz
Aisshpra Gems & Jewels Opens Four Stores in One Day, Takes Network to 20; Targets 30 Stores by March 2028
Four franchise showrooms add approximately 12,000 sq. ft. of retail space, taking the brand’s total retail footprint beyond 90,000 sq. ft.; Bettiah marks its entry into Bihar.
Aisshpra Gems & Jewels, the jewellery retail brand established in Gorakhpur in 1940, today announced the simultaneous opening of four showrooms in Bahraich, Bettiah, Lucknow and Mirzapur. The milestone takes its operational network from 16 to 20 stores in a single day, with three more stores under construction and a target of 30 operational stores by March 2028.
Each new franchise-operated showroom measures approximately 3,000 sq. ft. Together, the openings add around 12,000 sq. ft. of retail space and take the brand’s overall retail footprint to more than 90,000 sq. ft. The Bettiah opening is Aisshpra’s first in Bihar, where Siwan and Gopalganj are also in its expansion pipeline. The Lucknow launch marks its third showroom in the city.
Jewel Story takes centre stage across all four stores
All four showrooms feature a dedicated store-in-store presence for Jewel Story, Aisshpra’s lifestyle jewellery brand. Designed for teenagers, young adults and customers up to around 40 years of age, Jewel Story focuses on lightweight, wearable, modern jewellery across 9KT to 22KT gold purity. The concept seeks to make jewellery relevant to everyday personal style, alongside Aisshpra’s traditional, bridal and occasion-wear collections.
Leadership on expansion and legacy
Atul Saraf, Director, Aisshpra Gems & Jewels
“Since 1940, our most important achievement has been the trust we have earned across generations. Opening four stores together is a proud milestone, and every new showroom brings the responsibility of preserving that trust.”
Anoop Saraf, Director, Aisshpra Gems & Jewels
“As we enter new markets, Trust, Integrity and Ethics remain our guiding principles. We want customers in every city to experience the same transparency, quality and care that have defined Aisshpra for decades.”
Vaibhav Saraf, Director, Aisshpra Gems & Jewels
“Moving from 16 to 20 stores in one day is a major jump in our network. Our footprint now exceeds 90,000 sq. ft., three additional stores are under construction, and we are working towards 30 stores by March 2028. Bettiah opens the door to Bihar, while our third Lucknow showroom deepens our presence in a key market.”
Saumitra Saraf, Director, Aisshpra Gems & Jewels
“Younger customers increasingly want jewellery that feels contemporary, versatile and easy to wear. Jewel Story brings that proposition to every new showroom, with modern designs spanning 9KT to 22KT.”
Inauguration celebrations and opening offers
The celebrations featured Mouni Roy in Lucknow, Adah Sharma in Bahraich and Ayesha Khan in Mirzapur. The Bettiah inauguration took place in the presence of local dignitaries.
Customers can avail inaugural offers of up to 30% off gold jewellery making charges and diamond value, subject to applicable terms and conditions. Offer validity is to be confirmed.
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