National News
Platinum Guild International (PGI) – India’s 8th Platinum Buyer-Seller Meet all set to spotlight success, growth, and innovation
Platinum Guild International (PGI) – India is pleased to announce the 8th edition of its annual flagship event, the Platinum Buyer-Seller Meet. Scheduled to take place on June 26th and 27th, 2025, in Kochi, this marquee industry event will bring together leading retail and manufacturing partners across India’s platinum jewellery industry to showcase innovation, foster strategic partnerships, and drive category growth in a dynamic and evolving retail ecosystem.
This year’s theme focuses on success, innovation and growth, with a clear goal of establishing platinum as the metal of choice for modern Indian consumers. The event will convene 14 of the country’s most prominent platinum jewellery manufacturers and a robust group of 60 leading retail partners from across PGI’s vast network, setting the stage for collaborative expansion across the platinum jewellery landscape. Designed as a catalyst for forward-looking partnerships, the meet will spotlight new opportunities for platinum jewellery across PGI’s branded categories—Platinum Love Bands, Platinum Evara, and Men of Platinum.
Set against the backdrop of shifting global markets and growing interest from younger, new-age consumers, the 2025 edition aims to scale category demand through bolder design narratives, differentiated product innovation, and powerful, insight-led marketing programs. The overarching objective is to reinforce platinum’s relevance and position as a meaningful, competitive, and preferred metal of choice across an evolving range of contemporary consumer occasions.
Commenting on the significance of the upcoming Platinum Buyer-Seller Meet, Vaishali Banerjee, Managing Director, Platinum Guild International (India & Middle East) and Head of Global Market Development, Platinum Guild International said: “The Platinum Buyer-Seller Meet was created to enable industry-wide growth by highlighting key innovations and building strong partnerships across the platinum jewellery ecosystem. As we step into the 8th edition, we’re seeing notable shifts in consumer behaviour, where platinum is gaining greater mindshare- driven by evolving preferences and favourable pricing trends. This year, our focus is on powering the next phase of growth through compelling design language and impactful market storytelling that expands both relevance and occasions for platinum jewellery.”
Dr. Joy Alukkas, Chairman, Joyalukkas Group said, “The Platinum Buyer-Seller Meet continues to be a vital platform for shaping the future of platinum jewellery. Each year, it inspires us with innovation and insight, helping us align our collections with the evolving preferences of today’s consumers. We are excited to discover this year’s creations and look forward to presenting them to our customers in time for the festive and wedding seasons ahead.”
Dr. Saurabh Gadgil, Chairman & Managing Director, PNG Jewellers said, “Platinum jewellery is fast becoming the go-to choice for self-purchase and milestone gifting, particularly with younger generations and new age consumers. The Platinum Buyer-Seller Meet gives us a curated view of what resonates best with consumers this season and we look forward to yet another exciting edition right before the onset of the festive season!”
Suvankar Sen, MD & CEO, Senco Gold & Diamonds said, “With the evolving macro-economic shifts and global market movements, we are seeing more consumers shifting up to platinum due to its competitive pricing, coupled with its assurance of rarity, and purity. This year’s Platinum Buyer-Seller Meet comes at a pivotal time to help us meet this consumer interest with the right collections and ranges to meet this demand across price points.”
Nirav Bhansali – CEO, Prism Jewellery said: “Our focus has been on crafting innovative platinum jewellery that brings out the brilliance of studded jewellery. From new silhouettes to contemporary styling, we’re excited to showcase women’s pieces that break away from templated designs, and elevate platinum’s design language at this year’s Buyer-Seller Meet.”
Avinash Pahuja, Director, ORO Precious Metals Pvt. Ltd. shared: “We’ve seen a clear shift among younger consumers — a growing preference for platinum, drawn by its understated luxury and differentiated identity. The Platinum Buyer-Seller Meet is an exciting platform for us to introduce our latest collections: a bold exploration of platinum, fused with engineered techniques to shape up contemporary designs. This range reflects our belief that the future of platinum lies not just in purity, but in innovation. At ORO, we engineer every piece with precision — and this new collection is an embodiment of that philosophy. We’re looking forward to having our partners experience these creations firsthand, to touch the detail, feel the quality, and engage in meaningful conversations. Like every year, it’s not just about presenting our work — it’s about learning, exchanging ideas, and shaping what comes next.”
Nirmal Rawal, Managing Director, BN Jewellers elaborated: “The Platinum Buyer-Seller Meet has grown into a space to showcase forward-thinking design and innovation when it comes to platinum jewellery. This year, we’re excited to introduce our take on bi-metal and modular platinum jewellery that we believe will break new ground.”
K Srinivasan, Founder and Managing Director, Emerald Jewel Industry India said: “Innovation is at the heart of everything we do. We continue to invest in advanced technology and global machinery to push what’s possible in platinum design and manufacturing. The Platinum Buyer-Seller Meet gives us a powerful platform to showcase this innovation and co-create what the future of platinum jewellery could look like across markets.”
Madhu Jethwani Dhabuwala, CEO – Jewellery, India & Middle East at Jewelex India Pvt. Ltd shared: “As the demand for platinum jewellery expands beyond metros into Tier 2 and Tier 3 cities, it’s exciting to see a new wave of consumers gravitate towards the metal’s minimal, modern aesthetic. At this year’s Platinum Buyer-Seller Meet, we’re focusing on showcasing a wider set of customisation capabilities, especially in love bands and daily wear pieces, to meet the evolving preferences of this wider audience.”
Colin Shah, Founder & Managing Director, Kama Jewellery said: “The men’s platinum jewellery segment continues to show strong momentum, especially among younger consumers looking for differentiated, meaningful pieces. At this year’s Buyer-Seller Meet, we’re excited to showcase new innovations in this space, aligned with the bold, modern codes that define the Men of Platinum narrative.”
The previous edition of the Platinum Buyer-Seller Meet saw a remarkable response from the industry, with extensive participation across PGI’s network of retailers and manufacturers. It also marked the announcement of Inoveo Platinum, a new alloy with transformative potential for platinum jewellery manufacturing, and featured an exclusive preview of the highly anticipated MS Dhoni Signature Edition Collection by Men of Platinum launched in October 2024 across leading retail stores.
As the platinum jewellery market in India continues to evolve and expand, the Platinum Buyer-Seller Meet plays a pivotal role in shaping its trajectory by fostering strong partnerships, unlocking new revenue avenues, and driving a platinum-forward approach to establish the metal as a clear choice for the modern Indian consumer.
National News
MMTC-PAMP Appoints Sidharth Malhotra As Brand Ambassador
As Part Of The Association, Sidharth Will Lead MMTC-PAMP’s New Integrated Campaign, ‘Purest And More,’ Showcasing The Brand’s Expanding Portfolio Across Physical Precious Metals, Digital Investments and Responsible Gold Recycling.
MMTC-PAMP, India’s only London Bullion Market Association (LBMA)-accredited Good Delivery Gold & Silver refiner, today announced acclaimed actor Sidharth Malhotra as its Brand Ambassador, marking a significant milestone in the brand’s journey to strengthen its connection with a new generation of consumers. As part of the association, Sidharth will lead MMTC-PAMP’s new integrated campaign, ‘Purest And More,’ showcasing the brand’s expanding portfolio across physical precious metals, digital investments and responsible gold recycling.
The integrated campaign showcases MMTC-PAMP’s complete ecosystem, from 24K 999.9+ purest gold and silver coins and bars to digital gold and silver, gold recycling, online purchasing and assured buyback services. Through relatable, everyday moments and festive celebrations, the campaign reinforces MMTC-PAMP’s position as India’s most trusted precious metals brand while making gold ownership more relevant, accessible and convenient for today’s consumers.
Announcing the association, Samit Guha, Managing Director and CEO, MMTC-PAMP said:
“We are delighted to welcome Sidharth Malhotra to the MMTC-PAMP family. Sidharth has built a strong reputation through authenticity, credibility and a modern outlook—qualities that closely reflect the values of our brand. As one of India’s most admired and influential actors, he enjoys a deep connect across generations, making him an ideal ambassador as we continue expanding the reach of MMTC PAMP among both seasoned investors and first-time buyers.
This partnership comes at an exciting phase in our growth as we continue to redefine precious metals ownership through innovation, responsible sourcing and world-class quality. Through our ‘Purest And More’ campaign, we are showcasing how MMTC-PAMP today offers far more than physical gold—from digital investments and online buying to gold recycling and assured buyback—while remaining uncompromising on purity and trust.”
The campaign film unfolds through a series of relatable family moments around a wedding celebration, with Sidharth naturally introducing consumers to MMTC-PAMP’s diverse offerings. The storytelling highlights that every MMTC-PAMP offering is backed by the brand’s commitment to purity, trust and convenience while reinforcing its promise of “Purest And More.”
Speaking on the association, Sidharth Malhotra said:
“MMTC-PAMP has built a remarkable reputation for purity, trust and innovation, while also modernising the way people invest in and experience precious metals. Whether it’s celebrating life’s milestones, building long-term wealth or embracing more responsible choices through recycled gold, the brand continues to stay relevant for today’s consumers. I’m excited to be part of this journey and look forward to connecting with people through the ‘Purest And More’ campaign.”
The association brings together one of India’s most recognised actors with one of the country’s most trusted precious metals brands at a time when consumer interest in certified physical gold, digital gold and sustainable precious metals solutions continues to grow. With Sidharth Malhotra as the face of the brand, MMTC-PAMP aims to further strengthen its leadership position while deepening engagement with a younger, digitally connected audience.
The campaign will be amplified across television, digital platforms, social media, print, retail stores and e-commerce channels, with dedicated creatives highlighting key offerings including digital gold and silver, festive gifting, Virasat recycled gold, Akshaya Tritiya, Diwali and MMTC-PAMP’s certified purity credentials.
Link to the TVC (YouTube):
Link to the TVC (Instagram):https://www.instagram.com/p/DciH4s7tim5//
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