With transparency and trust at the heart of organised jewellery retail, accurate certification is vital to building lasting customer loyalty. Recognising the growing demand for faster, reliable certification services, Gemological Science International (GSI) has inaugurated a cutting-edge satellite laboratory in Indore on 24 January 2025. This new facility is designed to serve jewellers and consumers across Madhya Pradesh with same-day certification services for jewellery, diamonds, and gemstones.

Spread over 1,200 sq. ft., this satellite laboratory has been established to address the growing demand for prompt, same-day certification within the jewellery supply chain in Madhya Pradesh. While the majority of fine jewellery sourcing in Madhya Pradesh is conducted from Mumbai, Surat, and Jaipur, Madhya Pradesh has witnessed steady growth in jewellery manufacturing and trading in recent times. This has created a strong and growing demand for an internationally acclaimed laboratory like GSI to provide its expertise, services, and educational initiatives to support the flourishing jewellery industry in the state.

Introducing state-of-the-art technology for identifying gemstone treatment and polki jewellery certification, the GSI lab in Indore will offer premium services which were unavailable to jewellers in the state before. Some of these services include advanced screening equipment for testing diamonds, such as the ‘Trusure’ series by Mindron and GSI, which will empower every jeweller to buy and sell confidently.

Speaking about the objectives of this satellite lab, Ramit Kapur, Managing Director of GSI India, said, “The rise in customer demand for customised jewellery has spurred a shift toward local manufacturing in Madhya Pradesh, reducing reliance on sourcing from Mumbai, Surat, and Jaipur. With this shift comes the critical need for accurate certification and quality assurance. GSI’s Indore lab offers same-day gemological services with unmatched turnaround times, empowering jewellers to meet market demands efficiently while ensuring consumer trust. Our global expertise, combined with cutting-edge technology, streamlines the certification process, transforming how jewellery businesses operate in Madhya Pradesh.”

As part of its initiative to enhance awareness within Madhya Pradesh’s jewellery supply chain, GSI will also conduct specialised workshops on diamonds and gemstones to equip retail sales teams with advanced sales strategies. Additionally, GSI will host tailored sessions for end-consumers, enabling them to make well-informed choices and enjoy an exceptional jewellery shopping experience.