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GSI empowers Waman Hari Pethe Jewellers with a Dynamic Gemology & Sales workshop

The workshop blended product knowledge with sales intelligence, redefining the frontline jewellery experience with knowledge, confidence, and storytelling

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 Gemological Science International (GSI), one of the world’s leading gemological organizations, recently conducted an immersive workshop titled “Introduction to Gemstones & Diamonds” for the retail sales professionals of Waman Hari Pethe Jewellers (WHP) in Mumbai. The initiative was part of GSI’s continued efforts to partner closely with retailers and equip their teams with the tools needed to succeed in a dynamic and evolving jewelry marketplace.

The workshop offered a deep dive into core gemological concepts while seamlessly integrating real-world retail applications. Participants were introduced to the fascinating journey of diamonds; from mines to showcase; alongside essential insights into the 4Cs of diamond grading and the fundamentals of coloured gemstones affecting their value. 

“We had a focused and insightful session by GSI for our WHP Jewellers team, covering key concepts in retail service, customer interaction, and professional conduct; not to forget their emphasis on the technicalities of diamonds. It was great to see our team participate actively, engage in discussions, and receive their certificates with pride. These learning opportunities play a crucial role in enhancing our service standards and building team confidence. Here’s to continuous learning, collective growth, and delivering excellence every day!” said Anushri Vijayaraghvan, Head HR, Waman Hari Pethe Jewellers.

What set this workshop apart was its blended approach; combining deep product knowledge with sales intelligence. From understanding customer behaviour and building trust to handling objections, WHP’s team engaged in interactive discussions and role plays, sharpening their skills through GSI’s proven seven-step sales strategy. 

“Storytelling has become central to jewellery retail,” said Ramit Kapur, Managing Director of GSI India. “Today’s customers are curious; they’re not just buying a product; they’re investing in something very meaningful and valuable. In that moment, your front-line sales executive becomes their best advisor. And like any advisor, it’s crucial that they are equipped with the right knowledge and skills to guide their purchase.”

Designed by GSI’s global experts and tailored to each brand ethos, these modules are helping retail teams across the globe to sharpen their skills and elevate the in-store experience.

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BrandBuzz

Mavitrra Launches “The Amara Collection” – A Timeless Celebration of Bridal Grandeur and Festive Luxury

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Mavitrra, the elegant and stylistically unique and masterfully crafted bespoke diamond jewellery brand, has just come up with its latest creation this Diwali season. The Amara Collection, an alluring and timeless luxury bridal and festive jewellery collection that stays radiant and adds value to your wardrobe for the coming years.

“The Amara Collection” defines the beauty and sophistication of a lifetime, with pieces that are impeccably designed using natural diamonds and hallmark white and yellow gold. Each piece honours the glory of Indian celebrations and the opulence of bridal extravagance, combining ageless charm with modern artistry.

The idea of “Shining Beyond Time” has been the core of designing the collection, representing the concept in all the jewellery pieces.  This is a collection of timeless masterpieces ranging from elegant diamond bangles and statement bridal rings to delicate yet grandeur evoking Lotus Earrings, all crafted in exquisite yellow and white gold. The essence of Mavitrra’s concept of artwear serving as a medium of expressing one’s unique personality and feelings is there in every intricate ornament.

“The beautiful, Amara collection is a nod to the spirit of the contemporary Indian woman, the bright, the strong and the timeless one,” states Bindu Sharma, the Founder and Creative Director of Mavitrra. She adds, “Every piece epitomises elegance, history, going far beyond ongoing fashion.”

Mavitrra specialises in custom-tailored luxury and blends proven manufacturing techniques with the highest quality inputs and a qualitative design to produce not merely luxurious jewellery but significant ones. From the custom bridal sets to the singular heirloom designs, each creative work is backed up by a certificate of excellence and made to perfection by hand of the master artisans.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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