National News
GRT Jewellers Launches Empowering Podcast Series ‘Born to Sparkle’ Celebrating Women Trailblazers
Debut Episode Features Singer Shakthisree Gopalan in a Candid Conversation on Identity, Strength & Self-Love
GRT Jewellers is stepping beyond the sparkle of showroom lights into the world of storytelling with the launch of its first podcast series, Born to Sparkle. This inspiring new series shines a spotlight on women leaders who have challenged conventions, pursued their passions, and created their own unique paths to success.
The inaugural episode features renowned singer-songwriter and music producer Shakthisree Gopalan in a heartfelt conversation with RJ Mercy John. Centered on the question, “What’s the one piece of advice you’d give young women chasing their spark?”, Gopalan shares a powerful message of self-love, inner strength, and boldly embracing one’s identity. Her story sets the tone for a series dedicated to authenticity, resilience, and feminine power.
Streaming now on YouTube, Born to Sparkle promises deeply personal narratives and reflections from influential women who continue to shine in their respective fields. The podcast aligns with GRT’s ongoing mission to connect with audiences in meaningful ways that go beyond traditional retail.
This launch follows another milestone moment for the brand, as GRT recently entered the Guinness World Records for designing the world’s heaviest gold earrings—3.5 kg jhumkas made from 22kt gold, honoring South Indian heritage.
Founded in 1964, GRT Jewellers operates 62 showrooms across India and one in Singapore, offering a wide range of jewellery crafted in gold, diamond, silver, and platinum. With Born to Sparkle, the brand adds a new dimension to its legacy—celebrating brilliance not just in jewellery, but in the women who wear it.
National News
iAMORY Goes Mobile: D2C Jeweler Debuts App to Disrupt India’s ‘Counter-Led’ Retail
By bridging the trust gap with lab-grown diamonds and 925 silver, the new iOS and Android platform aims to become a “digital counter” for the modern consumer.
Following a successful physical debut in Mumbai, jewelry brand iAMORY has officially launched its mobile application on Android and iOS. The move signals a strategic shift to scale its direct-to-consumer (D2C) presence, targeting the rapidly evolving digital habits of Indian shoppers.


The app launch is designed to solve the “discovery fatigue” and lack of transparency often associated with traditional jewelry buying. By focusing on the 925 sterling silver and lab-grown diamond (LGD) segments, iAMORY is positioning itself at the intersection of affordability and fine jewelry.
A “Digital Counter” Experience The platform introduces several features aimed at building consumer confidence in high-value online purchases:
- Total Transparency: Real-time access to metal purity details, diamond certifications, and clear pricing breakdowns.
- Mobile-First Design: A seamless interface featuring AI-driven notifications, wishlists, and secure “one-tap” checkouts.
- Exclusive Access: App users will receive priority access to limited product drops and specialized discounts not available on the web or in-store.

Archit Jain of iAMORY noted that the power dynamic in the industry is shifting. “Digital adoption is democratizing jewelry,” Jain stated. “It is shifting power from family-led counters to digital-first, design-led brands that prioritize transparency, speed, and storytelling.” He describes the app as a “digital counter” where users can instantly compare prices and access social proof.
iAMORY plans to continuously iterate on the app experience, with upcoming updates slated to include advanced personalization tools, AI-driven loyalty mechanisms, and interactive content formats to deepen customer engagement.
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