National News
Government Approves Hallmarking for 9-Karat Gold to Boost Affordable Jewellery Market
New policy aims to revive demand amid falling gold sales by introducing certified, low-karat gold options for cost-conscious and younger buyers.
In a significant move to make gold jewellery more accessible and revive declining demand, the government has officially approved hallmarking for 9-karat gold, expanding the range of certified purities beyond the existing 24K to 14K categories.
The new standard—9K gold containing 37.5% pure gold—offers a more affordable alternative for consumers, particularly in rural markets and among younger buyers who are seeking lightweight, budget-friendly jewellery without compromising on quality and authenticity.

Until now, the Bureau of Indian Standards (BIS) hallmarking system certified gold in six categories: 24K, 23K, 22K, 20K, 18K, and 14K. The inclusion of 9K gold marks the first expansion of this framework in years, and is expected to widen the consumer base by making gold ownership more attainable.
The decision follows a sharp 60% decline in gold jewellery sales volume in June, the steepest drop since the Covid-19 pandemic. Industry experts believe this step could reinvigorate demand by addressing affordability barriers and providing greater flexibility to jewellers in catering to varied customer segments.
By broadening hallmarking standards, the government aims to strengthen consumer trust, improve transparency, and encourage the industry to innovate in line with changing market dynamics.
The rollout of hallmark-certified 9K jewellery is expected to begin shortly, with jewellers across the country adapting their offerings to meet the anticipated surge in demand for low-karatage options.
National News
Kalyan Jewellers to expand in non-South markets via franchise model
Kalyan Jewellers said it will accelerate the rollout of franchise-owned company-operated (FOCO) showrooms to drive expansion in India and overseas. Nearly half its revenue now comes from franchised stores, and most new openings in FY26 will follow the capital-light FOCO model as the company focuses on improving returns and reducing debt.
Thrissur-based jewellery retailer Kalyan Jewellers plans to sharpen its focus on franchise-owned company-operated (FOCO) showrooms as it scales both in India and overseas, according to its Q2FY26 earnings investor presentation. The jeweller said future incremental expansion will be driven largely through capital-light franchise formats, aimed at improving returns and reducing balance sheet leverage.
The company, which has 174 FOCO showrooms in India as of September 30, 2025, has signed letter of intents (LOIs) for 89 new FOCO outlets to be opened in FY26. Its digital-first brand Candere will also expand primarily through the FOCO route, with 54 such showrooms already in place. Internationally, Kalyan said calibrated expansion in the Middle East and entry into the US market will similarly rely on franchise-led stores.
The shift is part of a broader strategy towards capital-efficient growth. The company aims to use 40-50% of profits to repay debt and invest in shareholder returns. Since April 2023, Kalyan has repaid Rs 6,461 crore in working capital loans in India and declared a dividend payout of over 20% for FY25.
The jeweller reported about 31% revenue growth in Q2FY26, supported by 16% same-store sales growth and continued strong new customer additions, which accounted for over 38% of sales. Nearly 49% of quarterly revenue came from franchised showrooms. Margin gains were driven by improved procurement efficiencies and operating leverage.
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