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Government Approves Hallmarking for 9-Karat Gold to Boost Affordable Jewellery Market

New policy aims to revive demand amid falling gold sales by introducing certified, low-karat gold options for cost-conscious and younger buyers.

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In a significant move to make gold jewellery more accessible and revive declining demand, the government has officially approved hallmarking for 9-karat gold, expanding the range of certified purities beyond the existing 24K to 14K categories.

The new standard—9K gold containing 37.5% pure gold—offers a more affordable alternative for consumers, particularly in rural markets and among younger buyers who are seeking lightweight, budget-friendly jewellery without compromising on quality and authenticity.

Until now, the Bureau of Indian Standards (BIS) hallmarking system certified gold in six categories: 24K, 23K, 22K, 20K, 18K, and 14K. The inclusion of 9K gold marks the first expansion of this framework in years, and is expected to widen the consumer base by making gold ownership more attainable.

The decision follows a sharp 60% decline in gold jewellery sales volume in June, the steepest drop since the Covid-19 pandemic. Industry experts believe this step could reinvigorate demand by addressing affordability barriers and providing greater flexibility to jewellers in catering to varied customer segments.

By broadening hallmarking standards, the government aims to strengthen consumer trust, improve transparency, and encourage the industry to innovate in line with changing market dynamics.

The rollout of hallmark-certified 9K jewellery is expected to begin shortly, with jewellers across the country adapting their offerings to meet the anticipated surge in demand for low-karatage options.

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National News

Candere expands Karnataka presence with Kengeri store opening

Lifestyle jewellery brand by Kalyan Jewellers strengthens Bengaluru footprint with modern retail experience and launch offers up to ₹35,000 off per carat.

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Candere, the lifestyle jewellery brand by Kalyan Jewellers known for its modern and trend-led designs, has expanded its retail presence in Karnataka with the launch of its newest store in Kengeri, Bengaluru. This new addition further reinforces the brand’s commitment to offering accessible, stylish, and contemporary jewellery for today’s discerning customers.

The Kengeri store represents Candere’s continued expansion in Karnataka, bringing its curated jewellery experience to one of the city’s rapidly developing residential and commercial neighbourhoods. The expansion strengthens the brand’s presence in key urban markets, catering to the growing demand for modern, design-led jewellery. Thoughtfully designed, the Kengeri store offers a contemporary retail environment complemented by personalised in-store assistance, reflecting Candere’s commitment to elegance, innovation, and an elevated shopping experience.

Known for its lightweight, versatile, and trend-forward jewellery, Candere appeals to Gen Z, working professionals, and style-conscious individuals looking for contemporary designs at accessible price points starting from Rs.10,000. Each piece is designed to help customers express their personal style through contemporary jewellery that blends seamlessly into everyday life.

To mark the launch of its new store, Candere is offering special promotions: Get up to Rs.35,000 off per carat + Rs.850 off per gram on making charges.

With the launch of its store in Kengeri, Candere continues to strengthen its omni-channel presence, integrating its digital expertise with a growing physical retail network. Supported by the heritage and trust of Kalyan Jewellers, the brand continues to enhance the jewellery-buying journey with a focus on transparency, ease, and customer relevance.

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