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Government Approves Hallmarking for 9-Karat Gold to Boost Affordable Jewellery Market

New policy aims to revive demand amid falling gold sales by introducing certified, low-karat gold options for cost-conscious and younger buyers.

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In a significant move to make gold jewellery more accessible and revive declining demand, the government has officially approved hallmarking for 9-karat gold, expanding the range of certified purities beyond the existing 24K to 14K categories.

The new standard—9K gold containing 37.5% pure gold—offers a more affordable alternative for consumers, particularly in rural markets and among younger buyers who are seeking lightweight, budget-friendly jewellery without compromising on quality and authenticity.

Until now, the Bureau of Indian Standards (BIS) hallmarking system certified gold in six categories: 24K, 23K, 22K, 20K, 18K, and 14K. The inclusion of 9K gold marks the first expansion of this framework in years, and is expected to widen the consumer base by making gold ownership more attainable.

The decision follows a sharp 60% decline in gold jewellery sales volume in June, the steepest drop since the Covid-19 pandemic. Industry experts believe this step could reinvigorate demand by addressing affordability barriers and providing greater flexibility to jewellers in catering to varied customer segments.

By broadening hallmarking standards, the government aims to strengthen consumer trust, improve transparency, and encourage the industry to innovate in line with changing market dynamics.

The rollout of hallmark-certified 9K jewellery is expected to begin shortly, with jewellers across the country adapting their offerings to meet the anticipated surge in demand for low-karatage options.

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National News

Mia by Tanishq Joins Hornbill Festival 2025 Nagaland as Style Partner, Celebrating Stories of Culture, Craft and Contemporary Indian Women

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Mia by Tanishq, India’s leading contemporary fine jewellery brand, has come on board as the Official Style Partner for the Hornbill Festival 2025 – one of the country’s most cherished celebrations of cultural heritage, artistry, community, and creative expression. Through this partnership, Mia brings its “Precious, every day” philosophy to a festival that beautifully mirrors the very values the brand stands for: individuality, confidence, craftsmanship, and the power of personal stories.

Shyamala Ramanan, Business Head – Mia by Tanishq, shared the main dais with the Chief Minister of Nagaland, Ambassadors and Ministers at the inauguration and addressed audiences reinforcing Mia’s leadership and commitment to the region.

Across the 10-day festival at Kisama Heritage Village, Mia by Tanishq curates a dedicated engagement zone. On day three of the event, the brand will unveil special edition “Mia x Hornbill” pendants at the Raj Bhavan, inspired by the spirit of culture, craft, and modern femininity. The brand also offers thoughtfully designed merchandise and product giveaways that enhance the visitor experience while staying true to the festival’s emphasis on heritage, creativity, and community.

Speaking about the collaboration, Shyamala Ramanan, Business Head – Mia by Tanishq, said, Our partnership with the Hornbill Festival reflects Mia’s commitment to celebrating culture, creativity and the evolving narrative of Indian women. The North East – vibrant, distinctive and deeply rooted in artistic expression, has always inspired us, and with Tanishq’s trusted presence in Dimapur, this association strengthens our bond with the region. The ‘Mia x Hornbill’ pendants represent our belief that jewellery is not just adornment, but a powerful medium of identity and self-expression. It is our tribute to the people of Nagaland, whose stories of strength, individuality and cultural pride continue to inspire Mia’s modern design language.”

Mia by Tanishq continues to inspire women across India with trendy, modern, expressive designs crafted for every moment and story, and the association reinforces a renewed commitment to celebrating the everyday stories of women in the Northeast through jewellery that honours both culture and contemporary self-expression.

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