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Gold continues its northward journey, supported by safe-haven appeal AUGMONT BULLION REPORT

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  • Amid worries about the independence of the Federal Reserve following President Trump’s threats to fire Fed Governor Lisa Cook, gold prices remained close to their two-week high due to their safety appeal.
  • At the Fed’s policy meeting next month, markets are expecting a 25 basis point rate cut, which is more than 88% likely, according to the CME FedWatch Tool.
  • Markets seem to be confident that a new wave of U.S. tariffs might weaken global strength, making trade policy another crucial factor for gold. An additional factor supporting gold’s safe-haven bid could be ongoing geopolitical danger, such as Ukraine’s increased attacks on Russian energy infrastructure.

Technical Triggers  

  • Gold Oct Futures are expected to continue their upside momentum towards $3485 (~Rs 102,500), if it sustains above $3445 (~Rs 101,500).
  • As Silver Sep Futures has broken its range and sustained above $38.80 (~Rs 116,000), upside momentum can swing prices towards a new high of $40 (~Rs 120,000) this week.
CommodityMarketSupport LevelResistance Level
GoldInternational$3355/oz$3485/oz
Indian₹98,500/10 gm₹100,500/10 gm
SilverInternational$37/oz$40/oz
Indian₹110,500/kg₹120,000/kg

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International News

US jewellery consumers shift  toward premium purchases in November 2025: Tenoris report

US jewellery buyers shifted toward premium purchases in November 2025, boosting average spend per item by 14.5% despite softer unit sales according to the Tenoris report.

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Sales Snapshot

Total revenue climbed 3% year-over-year, lagging prior double-digit gains, as consumers splurged on higher-end pieces rather than volume. Finished jewellery led with nearly 5% revenue growth, fueled by rising gold prices and buyer willingness to pay up. Unit sales dipped 10% overall, signaling a quality-over-quantity mindset.

Diamond jewellery saw slight revenue dips but 13% higher spend per item on pricier natural stones; loose diamonds weakened, especially low-end. Gold, silver, and platinum demand shares held steady, rejecting alternatives amid gold’s rally.

Lab-grown diamonds (LGD) lagged, with revenue down despite modest unit upticks—stuck at ~$500 average, failing to attract investment buyers favoring naturals.

Edahn Golan of Tenoris highlights sustained premiumization, where shoppers chase value through upscale selections. This bodes well for high-end suppliers but pressures volume-driven segments like LGD entry-level goods.

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