OurBuzz
GJS Dubai Roadshow – Diwali Edition 2022
GJC organised a road show in Dubai to promote the Diwali Edition of “India Gem & Jewellery Show GJS” to be held from 22nd to 25th September 2022 at Mumbai. More than 50 prominent retailers from Dubai attended the event and assured their presence for the GJS Show.
Mr. Saiyam Mehra (Vice Chairman – GJC), Mr. Chandu Siroyaa (Vice Chiarman – Dubai Jewellery Group), Mr. Tamjid Abdulla (Dubai Jewellery Group), Mr. Anil Dhanak (Director – Dubai Jewellery Group, Founder Kanz Jewels), Mr. S Abdul Nazar (Director – GJC), Mr. Sanjay Agrawal (Director – GJC), Mr. Rajesh Jain (Siroya Jewellers), Mr. Shakil (Pure Zara), Mr, Shaheer (Malabar Gold and Diamonds) and Mr. Dhyay Mehta (Extended Committee Members) along with other industry delegates were present at the GJS Roadshow in Dubai. They have promised a big delegation to the GJS Diwali Edition in Mumbai.
Mr. Saiyam Mehra (Vice Chairman GJC & Convener GJS) along with Mr. Sanjay Agrawal (Director GJC) met Mr. Joy Alukkas (CMD- Joyalukkas Jewellery) who assured the presence of 25 staff members from Joyalukkas Group including 5 staff members from Dubai for the Diwali Edition of GJS.
BrandBuzz
Kalyan Jewellers Unveils Akshaya Thanga Maligai (ATM) As Its First Regional Brand; Sivakarthikeyan Named Brand Ambassador
First Showroom To Open At Panagal Park, T Nagar, Chennai On August 21; Company To Scale To 5 Stores In The State This Year.
Kalyan Jewellers India Limited (NSE: KALYANKJIL, BSE: 543278) today unveiled the name, identity and go-to-market plan for its regional jewellery brand – Akshaya Thanga Maligai (ATM) – with Tamil Nadu as its market. The company had flagged its intent to enter the regional/mass jewellery segment as a distinct growth engine, alongside Kalyan and Candere, in earlier conversations; today’s announcement is the first time the brand’s name, positioning and launch market have been made public.
ATM will open its first showroom at Panagal Park, T Nagar, Chennai’s most prominent jewellery retail catchment, on August 21, 2026. A teaser campaign has already begun in the market, and the company has signed Tamil film actor Sivakarthikeyan as brand ambassador, a move aimed at building rapid recall for a new-to-market name in a category where trust and local affinity drive purchase decisions.
The launch expands KJIL’s addressable market by enabling the company to participate in customer segments that exhibit a strong preference for locally positioned jewellery brands, while complementing the existing Kalyan and Candere formats.
Unlike Kalyan’s pan-India format, ATM has been built ground-up for a single state. The company said inventory will be curated specifically for Tamil Nadu preferences with designs, weights and price points aligned to regional occasions and buying patterns, thus positioning ATM to compete directly with entrenched regional jewellery chains rather than Kalyan’s own store network.
Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers India Limited, said:
“Akshaya Thanga Maligai reflects our belief that regional markets offer significant long-term growth opportunities when approached with a truly local proposition. Tamil Nadu is one of India’s largest and most evolved jewellery markets, making it the natural choice for our first regional brand. By combining a distinctly Tamil identity with Kalyan Jewellers’ sourcing capabilities, quality standards and customer-first approach, we believe ATM is well positioned to build meaningful scale across the state through our franchise-led expansion model.”
The company intends to establish the concept in Tamil Nadu before evaluating similar regional formats in other markets.
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Kalyan Jewellers Unveils Akshaya Thanga Maligai (ATM) As Its First Regional Brand; Sivakarthikeyan Named Brand Ambassador
MCX Gold, Silver Edge Higher, Comex Gold Moves To $23.30 To Reach $4,113.80/oz
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National News1 day agoMaster Chains N Jewels Files DRHP With SEBI For ₹400 Crore IPO
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BrandBuzz4 days agoKalyan Jewellers Unveils Akshaya Thanga Maligai (ATM) As Its First Regional Brand; Sivakarthikeyan Named Brand Ambassador
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National News8 hours agoMCX Gold, Silver Edge Higher, Comex Gold Moves To $23.30 To Reach $4,113.80/oz
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National News10 hours agoJagannath Gangaram Pednekar Jewellers Celebrates 25-Store Milestone With Gold Exchange Festival
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