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GJNRF Receives Prestigious Award for Outstanding Contribution to Social Consciousness

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The Gem & Jewellery National Relief Foundation (GJNRF) was honored with the “Award for Outstanding Contribution to Social Consciousness” at the World CSR Day event held at Taj Lands End, Bandra. Presented by the World CSR Congress and Awards, this accolade celebrates GJNRF’s impactful work in corporate social responsibility, sustainability, and community development. The foundation has been recognized for its tireless efforts in improving social welfare, promoting environmental sustainability, and driving positive change within the gem and jewelry industry.

GJNRF’s initiatives, ranging from education and healthcare to disaster relief, have made a lasting impact on marginalized communities and environmental preservation. This prestigious award reflects the foundation’s commitment to fostering social consciousness and creating a better future through corporate responsibility, collaborating with industry leaders, non-profits, and government bodies to create lasting, transformative change.

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Varamahalakshmi Vratam: Elevate Your Festive Look with Kushals’ Silver Temple Jewellery

Tradition Meets Contemporary Glamour with 92.5 BIS Hallmarked Silver Temple Jewellery for Varamahalakshmi Celebrations

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Varamahalakshmi Vratam is a celebration where tradition and festive style come together beautifully. From the elegance of silk sarees, the sparkle of jewellery, and the fragrance of jasmine flowers to the vibrant rangolis and the rituals that bring families together, every element adds to the festive mood.

This Varamahalakshmi Vratam, Kushals Fashion Jewellery brings together the beauty of South Indian temple jewellery with its 92.5 BIS Hallmarked silver temple jewellery collection, offering designs that add a contemporary touch while staying rooted in traditional aesthetics.

Inspired by the ornate jewellery associated with South Indian temples, the collection features statement necklaces, elegant chokers, ornate jhumkas, bangles, and rings. Designs are brought to life with motifs of Goddess Lakshmi, peacocks, lotuses, elephants and other auspicious elements, making them particularly suited to the spirit of Varamahalakshmi celebrations.

For the Varamahalakshmi pooja, pair a statement temple necklace with a silk saree to create a classic festive look. At the same time, intricately detailed jhumkas, bangles or rings can add a more understated touch. The jewellery can also be styled with Anarkalis, festive salwar suits and contemporary Indian ensembles, making the collection versatile beyond the occasion itself.

The collection also showcases details such as vibrant kemp stones, intricate filigree work and antique-inspired finishes, giving the jewellery a rich and festive character. The result is a selection that can seamlessly move from traditional festive dressing to contemporary celebrations.

Speaking about the collection, Manish Gulechha, CEO & Co-Founder of Kushals Fashion Jewellery, said,

“Varamahalakshmi Vratam is one of the most cherished festive occasions in South India, and jewellery plays an important role in how women celebrate the day. Our Silver Temple Jewellery Collection has been thoughtfully designed to offer statement pieces that honour tradition while fitting seamlessly into the way women dress and celebrate today.”

The Kushals Varamahalakshmi collection is available across 30 stores in Bengaluru, 19 stores in Hyderabad, 12 stores in Chennai, 2 stores in Coimbatore and online

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